Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Sinopse

Ignite helps business leaders grow their companies by learning from the the gritty stories of other marketers and CEOs. We pride ourselves on going beyond platitudes and ensuring our guests tell real stories from the trenches. Ready to learn a lot about digital marketing and business growth? If you want to be on the show please email Alex at [email protected]

Episódios

  • How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices.

    How Kurt Lee Hurley, CMO of American Family Care, is growing his urgent care group by implementing multi-local marketing best practices.

    12/05/2020 Duração: 25min

    From SEO to PPC and Review Generation, Kurt and I cover all of the quickest wins to help achieve growth in a multi-local group.

  • How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly  effectively

    How Cody Lee, Vice President at Summit Partners, is scaling healthcare groups with effective marketing tactics deployed quickly & effectively

    22/04/2020 Duração: 29min

    Cody walks us through how you can get buy-in for your maketing campaigns and how to keep yourself sharp amidst the changing world of digital marketing. Finally, we delve into how you can work on your attribution solution (that ryhmed!) without any fancy tools.

  • How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation

    How Leslie Gibbs is growing Modern Vascular in a big way in her first 75 days by identifying gaps in lead generation

    17/03/2020 Duração: 23min

    Leslie Gibbs is wasting no time in prioritizing technology & lead generation at Modern Vascular. Listen in to hear all the marketing tactics she is deploying!

  • How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies

    How Hernando Ruiz-Jimenez is growing New York Presbyterian Hospital by building a comprehensive technology infrastructure and layering on advanced marketing strategies

    04/03/2020 Duração: 17min

    Hernando walks us through how he is growing NYP, one of the world’s premier medical institutions affiliated with the renowned medical schools of Columbia and Cornell, is a leader in medical education, groundbreaking research, and innovative, patient-centered clinical care.

  • How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market

    How Chryssa Rich, Director of Marketing for Primary Health Medical Group, is staying ahead of the new competition in her market

    03/01/2020 Duração: 21min

    Chryssa walks us through the variety of marketing & branding strategies she uses to maitain PHMG's status as the top dog in town.

  • How Blair Primis is growing OrthoCarolina by Increasing Access  Improving the Patient Experience

    How Blair Primis is growing OrthoCarolina by Increasing Access & Improving the Patient Experience

    17/12/2019 Duração: 23min

    Blair shares phenomenal tips on how he is adding online scheduling, more centers, and quicker visits to grow OrthoCarolina!

  • How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

    How Jennifer Schultz is growing OU Medicine through efficient patient acquisition and a centralized marketing team

    29/03/2019 Duração: 33min

    Jennifer walks through the details of how she and her team are increasing patient volume in a big way this year!

  • How Ben Goodman, VP of Marketing for Carespot  MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

    How Ben Goodman, VP of Marketing for Carespot & MedPost Urgent Care, is focused on local brand awareness and using innovation to increase patient volume for over 100 urgent care locations

    12/11/2018 Duração: 29min

    Hey everyone! On today's episode of Ignite I could not be more thrilled to have Ben Goodman on the line with us. Having worked with him for several years, I can tell you he is an extremely innovative marketer. He plans to continue growing CareSpot & MedPost through increasingly effective and trend setting digital advertising strategies. Listen in to hear the types of marketing he places emphasis on and what he is paying attention to as marketing in healthcare continues to evolve. Do NOT miss this one!

  • How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

    How Christina Fleming, Vice President of Marketing at Windsor Healthcare Communities is starting with a brand and message first approach to growing Windsor

    07/11/2018 Duração: 24min

    Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Christina Fleming understands that it takes a consistent brand and message if you want to resonate with your local popluation. You don't want to miss this one.

  • How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

    How Anaye Milligan, Director of Marketing for Houston Methodist, is focusing his team on lead quality and using technology to better understand marketing ROI

    11/10/2018 Duração: 13min

    Hey everyone! On today's episode of Ignite I am excited to announce we have one of the top healthcare marketers in the country on the line with us. Anaye Milligan of Houston Methodist has been hard at work changing how we look at lead quantity vs lead quality and he shares his insights with us on Ignite!

  • How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwhich Works is growing awareness through groundbreaking digital marketing strategies

    How Brandon Rhoten, Chief Marketing Officer of Potbelly Sandwhich Works is growing awareness through groundbreaking digital marketing strategies

    30/07/2018 Duração: 29min

    Hey everyone! On today's episode of Ignite I am honored to say we have one of the top restaurant marketers in the country on the line with us. Brandon Rhoten has run the marketing for Wendy's and Papa John's and is now looking for brave marketers to help him lead the charge in growing Potbelly Sandwhich Works. You don't want to miss this one.

  • How Brittaney Bethea is helping the Morehouse School of Medicine Grow Its Local Awareness

    How Brittaney Bethea is helping the Morehouse School of Medicine Grow It's Local Awareness

    03/07/2018 Duração: 13min

    Brittaney shares tips on how she helps Morehouse's community involvement and awareness.

  • How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics

    How Jordan Silton is Growing Huge Websites Like Apartments.com Through Innovative SEO Tactics

    14/06/2018 Duração: 31min

    Jordan Silton, Director of SEO Marketing, shares lots of tips on what it takes to grow 9 websites. You will be surprised to hear all the ways that he compares it to working at an agency.

  • How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

    How Kat Cole Is Growing Focus Brands Through Creative Partnerships And Marketing Innovation

    23/04/2018 Duração: 09min

    Even if you aren't in the restaurant space you are going to want to hear Kat's story on how she became COO and President of Focus Brands through a combination of tenacity & innovation as well as how she thinks apps like Uber Eats are going to impact our lives.

  • How Matt Gove, Chief Consumer Officer of Piedmont Healthcare, is using innovation in healthcare marketing to continue to increase patient volume in a big way

    How Matt Gove, Chief Consumer Officer of Piedmont Healthcare, is using innovation in healthcare marketing to continue to increase patient volume in a big way

    20/03/2018 Duração: 34min

    Hey everyone! On today's episode of Ignite I am honored to say we have one of the top healthcare marketers in the country on the line with us. Matt Gove was the first to put reviews of doctors on a medical website and now he is the first to integrate with a CRM and tie back to campaigns as well as trying out chatbots. You don't want to miss this one.

  • How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds

    How Caprice Young, CEO of Magnolia Public Schools, Is Creating The Next Generation Of Brilliant Minds

    14/03/2018 Duração: 27min

    Dr. Young goes into what it takes to create a great group of graduating students as well as giving us her advice on what it would take to keep our schools safe. This one is not to be missed!

  • Rob Crews on what it takes to become CMO of a major brand like Churchs Chicken

    Rob Crews on what it takes to become CMO of a major brand like Church's Chicken

    02/03/2018 Duração: 25min

    Brand and restaurant marketers . Rob revieals what it takes to climb the ladder of a large brand and gives details on exactly what it takes to land those big interviews. Very fun episode full of great insights on marketing and personal growth.

  • Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe

    Macallan Scotch Whisky Marketing Director Glen Gribbon On How He is Increasing Market Share Across the Globe

    18/01/2018 Duração: 24min

    Brand marketers & scotch aficionados you won't want to miss this episode. Glen reveals a few of the ways Macallan plans to continue to gain market share across the world with specific tactics & partnerships. Very fun episode full of great insights on marketing & personal growth within organizations that Millennials need to hear!

  • Kim Jensen-Pitts On How She Grew McDonalds, Cracker Barrel, and Taco Mac

    Kim Jensen-Pitts On How She Grew McDonald's, Cracker Barrel, and Taco Mac

    16/01/2018 Duração: 36min

    Are you looking to get into a high level marketing role at a big brand? If so, you are going to want to hear from Kim who has done it all for huge restaurant brands. She has been a VP of Marketing for Ted's Montana Grill and owned her own marketing consultancy. Have a listen and ignite your growth!

  • King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year

    King of Pops CEO, Steven Carse, On How He Went From Being Laid Off to Selling 3 Million Popsicles a Year

    08/01/2018 Duração: 30min

    Hey fellow CEOs and Marketers! On today’s episode, I had the pleasure of interviewing the CEO of King of Pops, Steven Carse, who has developed a brand that that everyone in the south has come to know and love. Listen in to hear how Steven has navigated running and growing a family business and where he sees the greatest opportunities for growth in the coming years. You will hear his stories of landing his first major client and how he has managed to create a brand that all of us feel is a part of us. Steven’s story is inspiring and one that every aspiring Entrepreneur or marketer needs to hear!

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