Ignite Digital Marketing Podcast | Marketing Growth Tips | Alex Membrillo

Informações:

Sinopse

Ignite helps business leaders grow their companies by learning from the the gritty stories of other marketers and CEOs. We pride ourselves on going beyond platitudes and ensuring our guests tell real stories from the trenches. Ready to learn a lot about digital marketing and business growth? If you want to be on the show please email Alex at [email protected]

Episódios

  • BONUS: Evolving Our Agency With You In Mind

    29/03/2022 Duração: 05min

    We’ve been MIA, but that’s because we are evolving! Our mission is to help healthcare organizations reach and engage new patients, so they can get the care they need. With this in mind, our main focus has been developing a new website, creating new content for high-growth healthcare organizations, and expanding our service offerings. We’ll be back in 2 months, ready to share more healthcare marketing tips, best practices, and strategies to optimize your digital marketing performance. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  • #40 - The Marriage Between AI and Digital Advertising

    13/12/2021 Duração: 30min

    In the past five years, there has been tremendous growth in the world of digital advertising. Machine learning and algorithms continuously improve to help digital advertisers reach and engage the right audience. The key is finding the perfect balance between artificial intelligence and marketers’ ingenuity. They each have their unique strengths and role in developing effective digital advertising campaigns. Our hosts, SVP of Healthcare Marketing, Lauren Leone, Director of Paid Media, Nicholas Van Winkle, and Director of PPC, Alex Kemp discuss how far digital advertising has come, tips on how to improve your digital advertising strategy, how to use first-party data in a HIPAA compliant way, and how to distinguish when to use AI versus a marketer. Find out on this episode of Ignite! Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • #39 Your Top SEO Questions, Answered

    06/12/2021 Duração: 22min

    Have you found yourself stuck with an SEO problem and have no one to turn to? Well, you’re not alone! We asked healthcare marketers far and wide if they had one question about SEO, what would it be? We then gathered those questions and posed them to Cardinal’s SEO experts in this episode of Ignite! Join our hosts, CEO Alex Membrillo, Director of SEO, John McAlpin, and Assistant Director of SEO, Jacquelyn Green, as they discuss: multi-location SEO best practices, optimizing your Google My Business listings, how websites and SEO go hand-in-hand, and overall SEO strategy. Hear how you can grow your healthcare organization through SEO and drive more business to your website. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • #38 How to Create Ads That Don’t Suck

    29/11/2021 Duração: 16min

    If you are a digital advertiser, you know how important ad creative is to the performance of your campaigns. When managing your ad creative you must juggle different headlines, images, text, and CTA options for different placements, across different devices. But great ad creative doesn’t start there. It starts by understanding the patient journey, their motivations and challenges, and providing real value through your offering. Our host, SVP of Performance Marketing, Rich Briddock, says that the best way to get a patient to convert through your ad creative and messaging is to get rid of barriers and hurdles while conveying the value of your healthcare organization. Tune into this episode of Ignite to learn how to develop ad creative that converts, the technologies you should use to deliver the best ads to your users, and examples you can pull from to improve ad creative at your healthcare organization. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn

  • #37 - 5 Keys to Effective Paid Search Strategies That Generate More Patients

    16/11/2021 Duração: 36min

    Healthcare organizations need to move their paid search campaigns from an efficiency-based optimization strategy to an effectiveness-based optimization strategy. Why? Because more healthcare marketers are realizing that low cost per lead isn’t always a good thing. It could result in low-quality leads. High quality leads that actually become patients are more important than efficiency. This episode lays out how to develop an effectiveness-based optimization strategy that leverages the power of artificial intelligence (AI) and lets humans do what they do best. You'll discover the 5 components of successful paid search strategies; account structure necessary to use smart bidding strategies, including when it makes sense to consolidate; how to wrap new acquisitions into your paid media strategy; how operational needs impact the budget and bid strategies; and finally, how to improve lead quality, how healthcare organizations can choose the best strategy, and why your keyword strategy is essential to PPC success. I

  • #36 - HIPAA Compliant Marketing with First Party Data

    08/11/2021 Duração: 20min

    What if cookies go away? With iOS updates, platform changes, and privacy concerns plaguing advertisers; healthcare marketers must seek alternate tactics to collect data. That’s where first party data comes in. First party data is information collected directly from the healthcare consumer. With care and an eye on HIPAA compliance, healthcare marketers can use this data to better understand their consumers’ behavior, demographics, interests, interactions, and more. Our hosts, CEO, Alex Membrillo and SVP of Performance Marketing, Rich Briddock, discuss how to capture first party data while adhering to HIPAA compliance and the technology and processes needed to capture this data. They also discuss how healthcare marketers can use first party data to ramp up their digital advertising strategies. Want to capture more patients by appealing directly to their needs? Tune in to this episode of Ignite!

  • # 35 - How to Balance UX & SEO in Website Design

    01/11/2021 Duração: 27min

    It’s no secret, there is an ongoing battle between SEO and website user experience (UX), as each discipline considers their own priorities when it comes to web design. After all, you want your site to be full of content and keywords to help search engines find you, but you also want your site to be easy to navigate and to convert visitors to patients. Is there a happy medium? Is there a way to balance these two marketing disciplines? The answer is YES. Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and Director of SEO, John McAlpin discuss how UX and SEO marketers can work together to create compelling websites that rank highly in Google and drive more conversions. Wondering how SEO and CRO can work together to improve your website as a whole? Tune in to this episode of Ignite! Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • # 34 - How Top-Performing Websites Drive Conversions

    25/10/2021 Duração: 10min

    Want more conversions from your website? You might have implemented some of the best practices like fast page speed, a clear path for visitors, and a mobile experience. But for top-converting websites, these best practices only scratch the surface. For a deeper dive, join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite. You’ll learn more about why authority and credibility matter, simple changes that drive big results, and why mobile is essential; more now than ever before. With your healthcare consumer top of mind, these website changes will drive more conversions and create a better user experience at the

  • # 33 - 6 SEO Principles That Make It Easy for Healthcare Consumers to Find You

    18/10/2021 Duração: 11min

    Today’s healthcare consumers rely on search engines to find providers that can help improve their quality of life. And where are they looking to find these providers? The first page of Google. It’s no secret - you need to be ranking highly on Google to make sure healthcare consumers can find you. But you also need to have a solid website that is built to support search engine optimization (SEO). Wondering how you can do this? Join our experts, CEO, Alex Membrillo, and SEO Director, John McAlpin as they discuss the 6 principles to follow for creating your dream website, the best technologies to use for building your website with SEO in mind, and how UX can impact your website’s performance. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • # 32 - How to Get Patients To Your Door - Developing Your Healthcare Offer

    11/10/2021 Duração: 14min

    What do your patients care about? That is the first thing you need to think of when developing an offer for your healthcare organization. Once you’ve narrowed that down, you can then start building out your unique offering(s). No doubt, you need to stand out above the rest. Not only do you have to provide an offer that your patients care about, but you need something to differentiate your organization. Why? To be compelling and to get patients thinking that you might be the best provider for their needs. Join our hosts, CEO, Alex Membrillo, and SVP of Performance Marketing, Rich Briddock, on this episode of Ignite to hear their tips on how to create compelling healthcare offers. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • # 31 - Top Healthcare Marketing Investments and Priorities for 2022

    04/10/2021 Duração: 14min

    Can you believe the year is almost through? It’s true, and it’s time to start planning for 2022. Your competitors certainly are. As we look to 2022 and beyond, here are the digital marketing trends we’re keeping an eye on. Our hosts, CEO, Alex Membrillo, SVP of Performance Marketing, Rich Briddock, and SVP of Healthcare Marketing, Lauren Leone, discuss what organizations are investing in to remain competitive, as well as the best marketing strategies for driving growth. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • #30 - Top Challenges Healthcare Marketers Faced in 2021

    27/09/2021 Duração: 12min

    Marketing for healthcare organizations and medical practices presents a set of challenges unlike any other industry. A thorough understanding of how to overcome these hurdles is required for success in healthcare marketing. Tune in to our 30th episode of Ignite as our hosts, CEO, Alex Membrillo, SVP of Healthcare Marketing, Lauren Leone, and VP of Performance Marketing, Rich Briddock discuss: how the iOS14 update affected healthcare marketers and Facebook Ads; the hiccups high-growth healthcare organizations face while factoring in local-level needs; and why you should use healthcare marketing best practices to scale your business to new heights in 2022. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • # 29 - Healthcare Marketing Trends Continuing in 2022

    20/09/2021 Duração: 10min

    The end of 2021 is approaching quickly, and we are entering that time of year where healthcare organizations start planning Q1. What should healthcare marketers continue to implement in 2022, what marketing practices should they adopt, and what should they leave in 2021? On this episode of Ignite, our hosts, CEO, Alex Membrillo, SVP Healthcare Marketing, Lauren Leone, and VP of Performance Marketing, Rich Briddock, take this time to reflect on the past 9 months and make predictions for 2022 that will help healthcare marketers prepare for what is to come. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • # 28 - Personalization in Healthcare Marketing

    13/09/2021 Duração: 10min

    Personalization is the key to creating lasting relationships with patients. And while many were slow to adopt this mindset, most healthcare providers now know what they must do. Engaging today’s patients requires knowing and accommodating each patient’s communication preferences, personal needs, and healthcare-shopping habits. Providers who deliver personalized experiences are rewarded with more personal patient connections, longer relationships, and increased revenue. Tune in to this episode of Ignite as our guests, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss personalization best practices while keeping HIPAA compliance.   Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • # 27 - SEO Best Practices for Merging Websites

    06/09/2021 Duração: 11min

    How can a private equity firm get the most from a multi-location healthcare acquisition? Find and take advantage of efficiencies, restructure the website to support multiple locations, and do so while following SEO best practices. In this episode, our hosts, CEO, Alex Membrillo, and SEO Director, John McAlpin, discuss why and when you should merge websites, how to develop a migration plan, and the best practices a high-growth healthcare organization can implement during their migration process. BONUS: Tune in to hear John’s warnings about website migration. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • # 26 - How to Build The Perfect Healthcare Marketing Team

    30/08/2021 Duração: 11min

    Structuring your marketing team is a huge undertaking. Marketing is an ever-changing industry, and as the industry changes, so do team structures and job roles. Depending on the size of your healthcare organization, it might make sense to keep certain roles in-house. Others might need to take some in-house marketing struggles and outsource them to an agency. But how do you decide what to keep in-house and what to outsource? On this episode of Ignite, our hosts, CEO, Alex Membrillo and SVP of Healthcare Marketing, Lauren Leone, discuss how to structure the perfect marketing team for your organization, what capabilities should stay in-house, and how a marketing agency can be an extension of your in-house team. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • #25 - Top 3 Marketing Mistakes Healthcare Organizations Make

    23/08/2021 Duração: 09min

    Too often, healthcare organizations waste time and money on the wrong digital marketing strategies. They focus on the wrong channels, use outdated best practices, neglect to test, or chase the latest hyped-up marketing strategy. On this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone dig into the top three mistakes healthcare marketers commonly make—over-segmenting their Google Ads account, investing too much in organic social, and halting their SEO investment—and how to avoid making them again. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/

  • #24 - Building Patient Pipeline To Replace Referrals

    16/08/2021 Duração: 07min

    The pandemic disrupted the hospital and doctor referral pipeline, and a once steady pipeline of referrals dried up. While referrals have resumed, the pandemic revealed the vulnerability of relying on one patient source. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone discuss how defining your USP, diversifying your marketing strategy, and exploring other digital marketing channels can replace your referral pipeline so your healthcare organization will never be left in that situation again. Don’t depend on doctor referrals as your only source of new patients. Building a diverse lead pipeline ensures that your medical organization has a firm foundation to weather market disruptions. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

  • #23 - How to Create Transformative Patient Experiences

    09/08/2021 Duração: 13min

    In fiercely competitive healthcare markets, your patient experience can differentiate you from other providers. Healthcare consumers expect the same level of convenience and service they find in other aspects of their lives. If it’s difficult to schedule an appointment, your website is outdated and cumbersome to use, or if your customer service lacks, they’ll go back to Google to find a provider that delivers the experience they demand. In this episode of Ignite, our hosts, CEO, Alex Membrillo, and SVP of Healthcare Marketing, Lauren Leone, discuss how healthcare providers can create exceptional experiences across the patient journey, in both digital and in-person interactions. They dig into the technologies that reduce friction, the types of educational content patients seek, and how to craft communications that connect with patients, build trust, and deepen relationships. Those that commit to transforming their patient experience will achieve better patient outcomes, build a reputation of excellence, and gr

  • #22 - The CRO Process: How to Make it Easy for Patients to Convert

    02/08/2021 Duração: 14min

    If you’re generating a steady flow of website traffic, but your lead volume is low, your website experience might be to blame. Healthcare consumers have high expectations and will quickly bounce if they don’t find what they need. If you want to improve your conversion rates and generate more leads, you should consider conversion rate optimization (CRO). By aligning your user’s goals with your website experience, you can remove barriers preventing them from taking action. In this episode of Ignite, our hosts, CEO, Alex Memrbillo, and VP of Paid Media & Analytics, Rich Briddock discuss what the CRO process looks like and how to conduct tests. Then, they dig into the specific tactics healthcare organizations can use to make it as easy as possible for prospective patients to convert. Twitter https://twitter.com/CardinalDM Facebook https://www.facebook.com/CardinalDigitalMarketing LinkedIn https://www.linkedin.com/company/cardinal-digital-marketing/mycompany/  

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