Generation Now

Informações:

Sinopse

In this campaign, we explore a range of issues influencing the practice of modern and future professionals. Through interviews with millennial HCPs, healthcare innovators, medical students and patients from around the world, we investigate what the future of medicine looks like through the eyes of someone whos grown up in a culture of constant connectivity.

Episódios

  • The future of our health

    The future of our health

    05/08/2016 Duração: 32min

    Presentation by Dr. Jack Kreindler. The series concludes with an enlightening look into the future of medicine from Dr. Jack Kreindler. Dr Jack reports on real world examples of how radical breakthroughs in science and technology are not only improving outcomes but saving lives.

  • Culture of collaboration

    Culture of collaboration

    05/08/2016 Duração: 08min

    Havas Lynx Interactive Director, Adam Emmott and Head of Strategy, Dan Weaden. Adam and Dan share nearly 30 years’ experience working in healthcare communications, having developed award-winning campaigns for some of the largest global brands in the industry. In this episode, Adam and Dan discuss the importance of collaboration when building brands for millennials.

  • The impact of technology

    The impact of technology

    05/08/2016 Duração: 10min

    A conversation between Havas Lynx Interactive Director, Adam Emmott and Head of Strategy, Dan Weaden. Adam and Dan share nearly 30 years’ experience working in healthcare communications, having developed award-winning campaigns for some of the largest global brands in the industry. In this episode, Adam and Dan discuss new technologies that are not only changing our world, but are changing our attitudes, behaviours and expectations.

  • Opportunities in health

    Opportunities in health

    05/08/2016 Duração: 09min

    A conversation between Havas Lynx Interactive Director, Adam Emmott and Head of Strategy, Dan Weaden. Adam and Dan share nearly 30 years’ experience working in healthcare communications, having developed award-winning campaigns for some of the largest global brands in the industry. Adam and Dan discuss the incredible opportunities to improve outcomes with empowered patients, millennial attitudes and harnessing the power of the crowd. They talk about the need for healthcare to learn from consumer brands, and ensure they remain relevant in today's society.

  • The power of the patient

    The power of the patient

    05/08/2016 Duração: 27min

    Q&A with Matt Eagles. Matt was diagnosed with Parkinson’s at an early age. In this Q&A, Matt gives an inspiring insight into how technology can facilitate a more honest, open relationship between HCP and patient. He reveals the seismic shift in the form of his personal communications with his doctors and describes how technology has transformed the conversation from being “talked at” to being “talked to”. In this episode, Matt reveals how groundbreaking medical technologies and a can-do attitude have enabled Matt to lead an extraordinary life.

  • The Millennial HCP

    The Millennial HCP

    05/08/2016 Duração: 13min

    Interview with Dr. Jack Kreindler, MD of CHHP and CMO of Sentrian. Dr. Jack Kreindler is a medical technologist and investor, with special interests in machine learning and performance medicine. In this in-depth interview, Jack explains how HCPs’ skillsets are being redefined by new data streams, machine learning, genomics and individual ambitions. He highlights the importance of communication for healthcare to truly realise the benefits of the exponential advances in technology.

  • Socially conscious

    Socially conscious

    05/08/2016 Duração: 21min

    Interview with Kristian Webb, chief cardiac physiologist and creator of the world’s fastest-growing cardiology website, www.pacemakerplus.com. Kristian’s career in cardiology has rocketed thanks in no small part to his self-initiated efforts to engage with patients and peers online. In ‘Socially conscious’, he discusses the healthcare industry’s “professional responsibility” to engage with patients through social channels and gives guidance on how to conduct such interactions.