Brand Boost Podcast: Marketing, Video, Influence, Social Media, Strategy & News

Sinopse

Brand Boost Podcast is here to bring you the latest Marketing, Video, Influence, Social Media, Strategy & News as well as candid conversations with businesses, entrepreneurs, and brands inspired by entrepreneurs and podcasts such as: Residual Income Podcast, Mike & Matt, Marketing Secrets, Russell Brunson, Online Marketing Made Easy Podcast, Amy Porterfield, She Creates Business, Jess Lively, The Lively Show, Valerie Howard, Marie Forleo, This Is Your Life Podcast, Michael Hyatt, Dave Ramsey, The GaryVee Audio Experience, Building a Story Brand, Donald Miller, Entrepreneur On Fire, The Chal Become a supporter of this podcast:https://anchor.fm/brandboost/support

Episódios

  • Gary Vaynerchuk says “Building the Biggest Building!”

    Gary Vaynerchuk says “Building the Biggest Building!”

    05/05/2020 Duração: 33min

    30 Minutes with Gary Vaynerchuk: My Thoughts I'€™ve never classified myself as a fan boy. Growing up as a first-generation Italian-American, we were taught that no one is better than anyone else, and that if you want to achieve something,you work hard until you can do justthat. Well, the message from my parents and grandparents has now come full circle when I spoke to Gary Vaynerchuk for the Brand Boost Podcast. There was a time I really didn'€™t like what Gary had to say. Not because I thought Garywas a bad guy, or because the things he said were wrong, butbecause it was information I had heard every day, for my entire life. I would listen and think to myself, are people really listening to a man tell them what to do and who is saying what mydad had been talking about for 30 years? As with most boys, we finally get it at some time around the age of 30. I began to realize that Gary'€™s message wasn'€™t what you should be doing, rather, what he is doing and how it works for him. It all seems so obvious, howeve

  • Take Control of Your Own PR with Susan Young

    Take Control of Your Own PR with Susan Young

    08/04/2019 Duração: 33min

    Susan Young an award-winning publicity strategist with 30 years of experience. She is a certified practitioner in Neurolinguistic Programming (NLP) and has been named one of the 'Top 75 Badass Women on Twitter' For Brand Boost Podcast listeners, check out the #30/30 content guide with this link:  https://www.sueyoungmedia.com/pl/68527 Here's my favorite: the “How to Get Your Press Pass” video training mini-class, please use this link: http://bit.ly/2Dzm5QT "Communication Nation" on Facebook. https://www.facebook.com/groups/communicationnation/

  • Wake-up with the Morning Brews Austin Rief

    Wake-up with the Morning Brew's Austin Rief

    25/03/2019 Duração: 15min

    I had the pleasure of talking to Austin Rief, co-founder of Morning Brew, a business newsletter, on the rise of newsletters and why the medium is working in the age of video and other visual content. Morning Brew is a daily email newsletter delivering the latest news from Wall St. to Silicon Valley. As opposed to traditional business news that is dense and dry, Morning Brew makes staying up-to-date fun and simple, giving you everything you need to know in an enjoyable 5 minute read. Subscribe to Morning Brew using my link: http://vincenzolandino.com/morningbrew

  • Disrupting the Wine Industry with Empathy Wines

    Disrupting the Wine Industry with Empathy Wines

    19/02/2019 Duração: 48min

    Meet the winery that's changing the world! The wait is over. We’re excited to unveil an exciting episode bringing to you a new way of making and selling wine.   Gary Vaynerchuk along with Nate Schroetter and Jon Troutman grew tired of wine lovers in the US being forced to pay too much for a great bottle. The traditional channels add big mark-ups to the price of wine, and too often, the farmers who pour their soul into producing great bottles are forgotten about.  Empathy Wines is a result of their empathy for The Farmer, and empathy for You, the wine drinker.  They're working with quality-conscious and sustainable grape growers in great regions of California, to produce incredible bottles of rosé, white, and red blends that ship direct to your doorstep.   Tor the top Club Empathy customers, they've created a personal Wine Concierge service. Need help selecting a special bottle of Cabernet to gift your father-in-law for the holidays? Planning a trip to wine country and want VIP access

  • Digital + Sports with Columbus Blue Jackets, TJ Ansley

    Digital + Sports with Columbus Blue Jackets, TJ Ansley

    07/02/2019 Duração: 40min

    I had the chance to sit down with the Director of Digital Media for the Columbus Blue Jackets, TJ Ansley, and talk about the changes in sports media today as well as what it takes to remain relevant as a sports team.

  • The Business of Marriage featuring Amy Landino

    The Business of Marriage featuring Amy Landino

    07/02/2019 Duração: 26min

    The Brand Boost podcast is back! Welcome to a complete business audio experience. On this episode, my wife, Amy Schmittauer Landino, joins me to discuss the Business of Marriage and how your significant other becomes an extension of your brand. Amy Landino is an award-winning YouTuber, best selling author, and professional keynote speaker.

  • Pat Flynn Wants You to Fly

    Pat Flynn Wants You to Fly

    07/12/2018 Duração: 23min

    Pat Flynn is an incredible thought leader in the passive online income industry and has finally put his methodologies in his first book: Will It Fly. Today we talk about the process of writing that book and how it’s changing the lives of people all over the world who are getting more time back in their lives with new revenue opportunities. About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Aftermarq, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker.

  • Digital Transformation in the Freedom Economy with Scott Monty

    Digital Transformation in the Freedom Economy with Scott Monty

    05/12/2018 Duração: 39min

    There is a vibrant and growing movement of self-reliant, creative and ambitious women and men of all ages - freelancers, entrepreneurs, digital nomads, artists, and contract workers - who've declared independence from the traditional corporate world. They have chosen to pursue their passion, take control of their work lives, and enjoy the freedom that comes with this lifestyle. This is the Freedom Economy revolution. Who is Scott Monty? Scott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. As CEO and co-managing partner of Brain+Trust Partners, he addresses and advises businesses and groups about the power of humanity in business, particularly through digital transformation and strategy. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more. He also has a another decade and a half of experie

  • Using Imrov to Humanize Marketing

    Using Imrov to Humanize Marketing

    03/12/2018 Duração: 46min

    Buy Kathy's book, "Stop Boring Me!: How to Create Kick-Ass Marketing Content, Products and Ideas Through the Power of Improv"   -- You – the business owner, CEO, CMO, executive – have BIG, bold ideas to share. Your big story and bold purpose can get lost in all the marketing noise. You deserve marketing storytelling that honors you, and illustrates how you help customers be better. People buy services, so the most important connection you must make is a human one. Kathy helps organizations and hard-working entrepreneurs – people just like you – turn jargon-monoxide into compelling marketing stories that connect people to your brand and move them to take action. People want to see themselves in your story. They want to be inspired, feel hope, and, sometimes they want to laugh! You have a bigger story to tell customers. With Kathy, you'll create marketing with a human soul. That means marketing storytelling, facilitation and humor for better content, communication, and connection. Kathy also humanizes internal

  • How to Copy Netflix with Barry Enderwick

    How to Copy Netflix with Barry Enderwick

    29/11/2018 Duração: 31min

    Social Media crowdsourcing at its finest. Help support the Brand Boost Podcast here --> patreon.com/brandboost How to Copy Netflix After working in Marketing at Netflix for eleven years, todays guest, Barry Enderwick, frequently got asked to have conversations about the Netflix he knew, its transition to what it is doing now, and how it is structured. The undercurrent of these questions is always the same: how can the magic of Netflix’s meteoric success be recreated? Netflix seems like they can do no wrong. They are fearlessly expanding internationally and creating some of the most compelling entertainment available anywhere and being rewarded with continued record share prices and revenues. Who wouldn’t want to replicate that? Andiamo! Links of Interest: Read Barry's full analysis with links to company culture deck Kaizen Creative Partnership @kaizenbarry About Vincenzo Landino: Vincenzo Landino is a brand correspondent, speaker, and live streaming strategist. He has worked with brands such as Applebee’

  • John Lee Dumas Discusses How Consistency Breeds Success

    John Lee Dumas Discusses How Consistency Breeds Success

    29/11/2018 Duração: 59min

    When we had the opportunity to chat with the Entrepreneur on Fire, John Lee Dumas, we couldn't have been more excited. John is the epitome of consistency and is known for his podcast that provides content, every day. Where 93% of podcasts fail to hit 8 episodes, John is nearly at 1200! From Army Officer to Corporate Finance and now a podcaster, John has words that every entrepreneur must live by. Andiamo! About John Lee Dumas John Lee Dumas is the Founder and Host of EntrepreneurOnFire, awarded 'Best of iTunes 2013'. John interviews today's most inspiring and successful Entrepreneurs 7-days a week and has been featured in Forbes, INC, & TIME Magazine. John has turned EntrepreneurOnFire into a business that generates over $200,000 a month & shares all the details via his monthly income reports at EOFire.com/income. John also founded the #1 Podcasting community in the world; Podcasters' Paradise; a community where over 1200 Podcasters learn how to create, grow, and monetize their podcast in a supportive

  • How Bad Do You Want It?

    How Bad Do You Want It?

    27/11/2018 Duração: 23min

    How Bad Do You Want It? Amanda Bayerle is a health and fitness coach and host of the "How Bad Do I Want It?" podcast, along with her husband, Nicholas. The How Bad Do I Want It podcast features inspiring stories of men and women who made their dreams a reality. Amanda and Nicholas Bayerle have a mission to help you grow your personal/business development and see greater success! You will find success hacks and inspiring stories twice a week along with Q and A Friday, where you ask the questions and we answer them. If you want to grow, challenge yourself and learn from entrepreneurs such as Michael O'Neal, Joel Brown, and Kate Erickson then you will love this podcast. Amanda gives us tips on staying healthy and running your own business as well as how to have a successful business with your significant other! Tips on staying healthy while running a business: Be sure to have someone holding you accountable. Greater success comes when you feel you MUST stay healthy. Hydrate! When you aren't properly hydrated, y

  • How Southwest, Experian, SAP amp Atmel use Live Video

    How Southwest, Experian, SAP & Atmel use Live Video

    26/11/2018 Duração: 39min

    Are you wondering if your business should invest time and money into Periscope? Need help telling a story in this new medium? The secret sauce is in the instant, live connections. Join Vincenzo Landino with business leaders from SAP, Experian and Atmel as they reveal how global businesses are harnessing the power of Periscope through storytelling and disruption. You’ll walk away with real case studies and actionable tips on how to implement a live streaming strategy for your brand while sharing your brand story using Periscope to engage your community in real-time. By Vincenzo Landino (@vincenzolandino) with Michael Delgado (@mikedelgado)(Experian), Ursula Ringham (@Ursula_Ringham) (SAP), Artie Beavis (@ArtieBeavis)(Atmel Corporation), and Adam Rucker (@adamrucker) (Southwest Airlines) About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digi

  • Digital Marketing Tips from Taylor Swift

    Digital Marketing Tips from Taylor Swift

    25/11/2018 Duração: 13min

    Digital Marketing Tips from Taylor Swift, Nine Digital Marketing Stats and Facebook Live Expands In this episode, Vincenzo dives into digital marketing tips from Taylor Swift, including: Use FOMO for good Take the time to appreciate your consumers Create special experiences. We also take a look at nine intriguing digital marketing stats from this past week. Here they are in quick format: Social video continues to explode. Facebook reports over 100 million video views daily! Apartments.com finds success early on with their Super Bowl ad and, so far, their teaser ad has generated 370,000 YouTube views. The 2016 election is the mobile election. 67% of Hispanics and 60% of black voters visit political sites on their mobile devices, per a report from the Interactive Advertising Bureau. Millennials unlock their phones 200 times a day! Now, lock-screen advertising company, Unlockd, is attracting brands like Levi's, Starbucks and Hulu. Smartphone and tablet search dominated Q4. Mobile accounted for 52% of Google c

  • The Business of Storytelling with Park Howell

    The Business of Storytelling with Park Howell

    24/11/2018 Duração: 01h11min

    In Park Howell's 30+ years in advertising, he has found that deep down people know the purpose of their organization. The problem is, it’s buried beneath the day-to-day business milieu. Busy executives don’t take the time to bring their core brand story to the surface, share it with their employees and customers, and delight in the dynamic business growth that follows. Park has experienced the transformational power of business storytelling when he took a tiny water conservation campaign in Mesa, AZ, and created the largest outreach effort of its kind in North America with more than 400 private and public entities adopting the program. With brand storytelling, Park has helped Goodwill of Central Arizona grow from 24 stores generating $17 million in annual revenue in 2003 to more than 60 stores earning more than $125 million in revenue by 2015. His business storytelling launched Coca-Cola’s ecodriving initiative among its 60,000 fleet drivers and support staff. Coke enjoyed double the savings on fuel and maint

  • Eighteen Things Mentally Strong People Do

    Eighteen Things Mentally Strong People Do

    23/11/2018 Duração: 11min

    18 Things Mentally Strong People Do My uncle left this for me before he left Florida. It was a snippet from a Forbes article about what mentally strong people do.  Being in the midst of the Freedom Economy Series, I thought this was something that all independent workers, entrepreneurs and freelancers could use. Get 30-days FREE of spera.io by clicking here. Here are the 18 things mentally strong people do. What do you do well? What do you need to work on? 1. They move on. They don't waste time feeling sorry for themselves. 2. They keep control. They don't give away their power. 3. They embrace change. They welcome challenges. 4. They stay happy. They don't complain. They don't waste energy on things they can't control. 5. They are kind, fair and unafraid to speak up. They don't worry about pleasing other people. 6. They are willing to take calculated risks. They weigh the risks and benefits before taking action. 7. They invest their energy in the present. They don't dwell on the past. 8. They accept full res

  • From NFL Cheerleader to Million Dollar Mogul

    From NFL Cheerleader to Million Dollar Mogul

    22/11/2018 Duração: 30min

    Kelly Roach is the founder of Kelly Roach Coaching, a rapid growth coaching and consulting company for business owners, entrepreneurs, and executive leaders.   A few years ago Kelly was successful, but was yearning for more. She knew she was meant for something bigger, and wanted to create a business that allowed her to serve others, make a difference, and create unlimited income while doing it. After personally producing more than $30 million in sales in record time, Kelly charged to the top of a global Fortune 500 firm, netting 7 promotions in 8 years. That’s when she launched Kelly Roach International, to help businesses do the extraordinary by using innovative strategies to rapidly increase productivity and profits.   Kelly is committed to empowering individuals to create freedom through building a business that nurtures their dreams, brings deep fulfillment and, most importantly, allows them to enjoy an extraordinary quality of life. Her philosophy is deeply rooted in helping others accomplish personal a

  • Millennial in an Enterprise Corporation with SAPs Ryan Sonnenberg

    Millennial in an Enterprise Corporation with SAP's Ryan Sonnenberg

    22/11/2018 Duração: 25min

    On today's show, we talk to Ryan Sonnenberg, Digital Marketer for SAP North America, and also a millennial. We talk to Ryan about how he is making the unconventional happen at such a giant enterprise multi-national corporation. Some of his answers may sound incredibly simple to implement, but the bottom line is that you have to get out there and do it to get the attention of the managers and bosses above you.

  • The Myth of Saturday

    The Myth of Saturday

    02/02/2018 Duração: 06min

    It’s another day of the week that ends in “day”. It’s the first day of the weekend. But for entrepreneurs, Saturday’s don’t exist.

  • Expectations Will Kill You

    Expectations Will Kill You

    02/02/2018 Duração: 02min

    Some have said that the secret to happiness is having low expectations. I’m going a step further and saying that expectations will kill you. I suffered from putting high expectations on everyone I met. A new friend. Why didn’t they make plans to hang out? A new business prospect. Why aren’t they responding to the proposal? An employee. Why aren’t they going above and beyond? Why, why, why!?

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