Authority Marketing Roadmap



The Authority Marketing Roadmap podcast from includes discussions about what authority marketing is, how companies can use authority marketing to gain trust and authority in their industry, and interviews with leading marketers.


  • Trends in Digital Marketing for 2021

    05/05/2021 Duração: 23min

    On this episode of Legal Marketing Review, John McDougall talks with John Maher about 2021 digital marketing trends and how law firms can use these tactics to improve their digital marketing. They discuss how to prepare your website for Google's upcoming Page Experience update and how to use social media effectively, and they also look at changes in pay-per-click advertising.

  • Digital Marketing Madmen Style

    06/06/2017 Duração: 13min

    John McDougall speaks with his father Dan McDougall, founder of the McDougall Associates advertising agency, about his days as a madmen-style advertiser in the 1970s and 80s. They talk about the changes in advertising since the rise of digital, and what aspects of marketing and running an agency never change.

  • Flair: Energize Your Customers, Colleagues, and Audiences (with Jim Poage)

    07/10/2016 Duração: 32min

    Jim Poage, co-author of Flair, talks with John McDougall about how adding flair to your product or service can make the experience of your customers more engaging and valuable to your business overall.

  • Get Speaking Engagements: The Speaker’s Edge with Ken Lizotte

    13/05/2016 Duração: 29min

    Learn how to get speaking engagements to build your authority and your business in this podcast with author and speaker Ken Lizotte. Ken explains why speaking to groups is important, how to obtain speaking engagements, why having a book matters, and common mistakes that people make when finding speaking engagements.

  • The Pillars of Thought Leadership with Ken Lizotte

    04/05/2016 Duração: 26min

    Thought leadership is a very important part of authority marketing and being seen as an authority. Here are five critical ways you can position yourself as a thought leader in your industry, from publishing a book or an article to harnessing the power of social media.

  • How To Get Booked on Local TV with Clint Arthur

    20/04/2016 Duração: 39min

    John McDougall talks with Clint Arthur of Status Factory about his method for becoming an authority and celebrity by booking yourself on TV shows around the country, including local TV vs national TV, the biggest mistakes that people make, and what makes a good TV guest.

  • How To Become a Successful Blogger with Christa Terry

    13/04/2016 Duração: 30min

    John McDougall talks with Christa Terry of Hello Mamas about how she got started blogging, and tips on how to become a successful blogger. Christa’s blog for Manolo for the Brides had 80,000 views per month and resulted in a book publishing deal.

  • How To Publish A Book And Build Authority (with Adam Witty)

    10/02/2016 Duração: 41min

    Publishing a book can help you build authority and credibility in your niche, however, there are many steps that you’ll need to take to get there. Learn how to publish a book that positions you as a knowledgeable resource for others in your industry. 

  • The Secret Sales Techniques of Personality Profiling (with Bob Sanders)

    03/02/2016 Duração: 28min

    John McDougall talks with Bob Sanders about personality profiling when pitching potential new clients. Bob names the four main personality types after the parts of an ad, and says that by tailoring your presentation to the type of person that you are presenting to, you can increase your conversion rate greatly. It’s all about chemistry.

  • Public Speaking Tips with Henry Zacchini

    27/01/2016 Duração: 13min

    Get great public speaking tips in this interview with Henry Zacchini, author and professor of writing and public speaking. Henry discusses how to stay calm, how to watch and listen to your audience, and how to use personally stories to connect to the listeners.

  • Thought Leadership Marketing & Relationship Building with John W. Hayes

    14/01/2016 Duração: 50min

    John McDougall discusses thought leadership marketing,  tips for relationship building, writing a book, and more, with John W. Hayes of email marketing company iContact.

  • How to Leverage Your Thought Leadership in Digital Marketing (with Neil Patel)

    29/12/2015 Duração: 12min

    Thought leadership is a critical component of effective digital marketing. Building authority for your brand through leveraging thought leadership can be done in a variety of different ways. John McDougall discusses thought-leadership with Neil Patel, founder of Quick Sprout, Crazy Egg, Hello Bar, and KISSmetrics.

  • Using Podcasting To Build Authority

    11/11/2015 Duração: 35min

    In this podcast, John McDougall and John Maher discuss how to use podcasting to build authority, what makes podcasting so popular, and what you need to get started including equipment recommendations.

  • Mistakes To Avoid When Building Authority

    03/08/2015 Duração: 44min

    Building authority for your brand is an important part of marketing, but it can seem overwhelming at first. There are numerous mistakes that companies make when building authority for their brand, but you don’t have to. Steer clear of these mishaps and get on the path to building a strong, recognizable brand from the start. 

  • How to Overcome Public Speaking Anxiety

    31/07/2015 Duração: 16min

    John McDougall speaks with Jill Diamond, founder of Accent Ace,  about how to overcome public speaking anxiety, including helpful tips, tricks, and resources that will help you conquer your fear and become a better public speaker, which can be an important part of building your authority.

  • Financial Marketing Compliance Challenges and Opportunities

    27/07/2015 Duração: 21min

    Content marketing for financial institutions can be challenging with the many requirements that are needed to ensure compliance. In this episode, we’ll be discussing compliance, content marketing, social media, and more for financial institutions with Northeast Managing Director Pam Buckley, of Fortune 500 company FIS Global.

  • How to Make YouTube Videos and Position Yourself as an Authority

    20/07/2015 Duração: 16min

    In this podcast with Jimmy Craig and Justin Parker of MethodLoft and FatAwesome, we discuss how Jimmy and Justin got started making YouTube videos, how and why videos go viral online, and the most important things to remember when starting to use YouTube as a vehicle for positioning yourself or your company as an authority.

  • Advanced SEO Tips with Conductor Digital Marketing Software

    27/03/2015 Duração: 17min

    In this episode, John McDougall talks with Charity Stebbins of Conductor. They discuss SEO, the buyer's journey, multimedia content, how Conductor helps build topical authority, competitive analysis tools, and where SEO is headed.

  • Keyword Research Using Long Tail Pro To Build Authority

    27/03/2015 Duração: 19min

    In this episode, John McDougall speaks with Jake Cain of Long Tail Pro. They discuss long tail keywords, how ranking for long tail keywords helps build authority, generating keyword ideas for blog topics, and a basic intro into using the Long Tail Pro tool.

  • Why Choosing A Niche Is One Of The Best Sales Tactics

    27/03/2015 Duração: 10min

    In this episode, John McDougall talks with Michael Gass of Fuel Lines Business Development, and they discuss why it's important to pick a niche for new business development, how a niche blog helps you get new business, and using thought leadership as a sales tactic.

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