Small Business Web and Internet Marketing including website design and branding, content development and management, search engine optimization, web and email hosting, domain names, and other web site news.
Google Paid Search Clicks Are Down - Why?27/02/2008 Duração: 04min
Three reasons why Google paid search advertising clicks were down in January 2008 from the previous month. Financial news organizations overreact, resulting in a Google stock price drop, but Rick has a much more optimistic outlook.
Web 2.0 for Small Business - Does it work?06/02/2008 Duração: 28min
You've heard Web 2.0 as an Internet marketing buzz term, but is it right for your small business? Rick and James discuss the features and practices of Web 2.0 and how it could apply to your online marketing efforts.
Quick Tip - Local Search Engine Marketing30/06/2007 Duração: 07min
Local search marketing is one of the best and easiest ways to get your website listed at the top of the major search engines such as Google, Yahoo, and Microsoft Live Search (without search engine optimization).
Quick Tip - Email Signatures to Promote Your Business20/06/2007 Duração: 07min
Do you have an email signature? If not, you are missing out on an easy and under-rated form of marketing your business online. Here are some tips and guidelines to promote your business with branded email signatures.
Client Profile - LowellRocks.com04/04/2007 Duração: 24min
Co-founders Randy and Rob Breton are interviewed about how the website started and how it continues to expand its online community, and they also describe the business side of the site.
Quick Tip - Thank Your Web Host07/03/2007 Duração: 02min
Your web hosting provider deserves more credit than they receive. Take a few minutes out of your day and thank your website host for the service they provide.
Web Site Primer - 01 - The Planning Stage06/10/2006 Duração: 19min
Step 1: Planning for your web site. Establishing your online goals and objectives, setting up a timeline, indentifying your target audience, and calculating a budget for your website project.
Web Site Primer - 00 - Introduction13/09/2006 Duração: 06min
Introducing: 10 Steps to Web Success - A 10-episode audio primer and step-by-step guide to establishing an effective web presence for your small business. We will cover the essential steps to take for building your website and publishing the site online.
Domain Name Scams: Registrations and Transfers01/09/2006 Duração: 06min
Internet scams are everywhere, but there has been a large increase in the number of domain name registration scams. Learn about these scammers and how to protect yourself from losing your domain name and your money.