Marketing For Building Product Manufacturers



Marketing information and tips for building product manufacturers that want to reach the architects, engineers, and other construction professionals.


  • How to present live education to architects


    In this episode, we discuss how to present a successful live continuing education session. (popularly known as lunch and learn sessions) We hear from the following experts on the topic:Thom Lowther – Senior Director, Continuing Education System (CES) at American Institute of Architects (AIA).Dennis J. Hall – FCSI, CCS, CCCA, FAIA, SCIP, President-elect of the Construction Specifications Institute (CSI), managing principal of Hall Architects Inc. and chairman of Hall Building Information Group, LLC.An education coordinator in a architecture firm.David deBear – CTC, CSI, Architectural Services Manager for Custom Building Products, and winner of the 2005 AIA CES award for excellence. iTunes users ( you must have iTunes installed):Click Here(The Link will open in iTunes and may take a few seconds to load.) If you use any other podcasting software:Click HereOr click here to play the MP3 file directly.