Small Firm Forum Podcast

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 13:31:27
  • Mais informações



Small law firm marketing and business management are the focus of this podcast. The host Rob Malone is an expert in marketing and lead generation for small law firms and solo practitioners. We find heads of small law firms from across the United States who are will to share their insights and experience in regards to managing and growing a law firm. We dive into how attorney's should market, how do know if you are getting a return on your marketing dollars what you should focus on to grow your law firm and lesson learned from their personal experience. If you are a solo practitioner or head of a small law firm and you want to learn what other lawyers are doing in marketing and management systems then this is the podcast for you.


  • The Coming Trends Of DYI Legal Websites And Legal Strategies To Grow Your Practice

    11/06/2019 Duração: 36min

    DYI lawyer websites and "lawyer in the can" options are sweeping change into the legal market. For better or worse people are turning to sites like LegalZoom to get law work done. The odds are that this will only expand in many areas of law practice. Indiana attorney Andrew Thompson shares how he embraced the internet early on and leveraged his website to build a thriving law practice remotely. He looks into the future and shares his insights as to the future of legal marketing and strategic thinking lawyers need to embrace to exist in the changing market place.

  • Marketing A Law Practice By Making Sure Your Clients Know They Are Important

    04/06/2019 Duração: 20min

    Dan Barli opens up about lessons learned and how if he knew then what he knows now, he would have ramped up marketing even faster. He shares how he capitalizes on law firm marketing trend of client experience and growing referrals through networking and client communication.

  • Lawyer Marketing Like A Superhero: The Art And Science Of Law Firm Branding

    29/05/2019 Duração: 23min

    Attorney, activist, freedom fighter Gerald Griggs openly talks about his journey and how he was able to leverage his passion for justice and human rights to create a dominant brand in this episode of a small firm forum. How he has capitalized on the fascination with superheroes to developing a law marketing strategy creating a law firm brand that stands out in a saturated Atlanta market.

  • Legal Marketing Expert Rachel Tombs On Biggest Marketing Mistakes Small Firms Make

    21/05/2019 Duração: 40min

    From barrister to legal marketing expert, Rachel Tombs of Orion Legal Marketing joins us from the U.K. to discuss the biggest legal marketing mistakes she sees small law firms make and the importance of understanding internet psychology to get potential clients to contact you and how to structure the conversation to convert them into a client.

  • Legal Marketing Ideas: Zig When They Zag

    15/05/2019 Duração: 31min

    How do you get your law firm to standout when among the hundreds of other attorneys? In today's barrage of noise and relentless marketing messaging getting notice is only getting more challenging. Long Island attorney Ary Rosenbaum gives a behind the scenes look as to how his firm stands out in a crowded ERISA/401K market and gets financial advisers to pay him to attend his events.

  • Coffee Mugs To Personal Injury Marketing For Lawyers

    06/05/2019 Duração: 31min

    Purposely choosing to go to work for a boutique firm out of law school, attorney Dan Baylard got a lot of hands-on experience in practicing law. However, when he started his own firm he soon learned that he knew nothing about marketing coming from a firm who's marketing was little more supporting local organizations and schools. Dan openly shares his journey from going from coffee mug marketing to digital marketing and sophisticated technology.

  • Lawyer Marketing Using Social Media To Stand Out

    02/05/2019 Duração: 27min

    Houston attorney McDonald (Don) Worley unapologetically uses social media as aggressively as he goes after pharmaceutical companies in mass tort action and gives insight as to the core tactics he used to build a national law firm.

  • Lawyer Marketing Fundamentals - Humility, Referrals And Email Marketing

    29/04/2019 Duração: 31min

    From working for the state attorney general checking cemeteries for registered voters to building a team and profitable law firm in Chesterfield, MO, Matt Nagle shares the secret of his success and the fundamental marketing and management tactics he used to cultivate and grow his firm. 

  • Capitalizing On Future Trends And Leveraging Marketing Dollars To Compete Against Big Personal Injury Firms

    25/04/2019 Duração: 30min

    Slugging it out with the "Big Law" personal injury firms, attorney Peter Porcaro opens up about how he learned guerilla lawyer marketing tactics from a boutique firm and how he leverages his marketing dollars in everything he does as well as looking to capitalize on future trends and grow his practice in the cannabis law market.

  • Understanding Your Market And Leveraging Communication As A Lawyer Marketing Strategy

    20/04/2019 Duração: 33min

    Attorney Adam Carr opens up and shares his experience and insights on defining your market, understanding your and niche and the importance of using the correct marketing strategies to build a successful and profitable law firm in this episode of small firm forum. Having worked for a municipal judge, in house counsel for a medical company, working for a law firm as well as opening and growing his own law firm, Adam has seen it all. He draws on experience and lessons learned to build a flourishing and profitable law firm in Hudson Ohio.

  • Law Firm Growth Hacks - Vision, Support Systems And Knowing What You Stand Against

    18/04/2019 Duração: 32min

    Taking the bar at nine months pregnant, Jennifer Gore-Cuthbert went straight from law school to opening her own firm and first-time mother. Jennifer has a very defined brand and vision of her law firm. Every day she evaluates her firm's current status against her vision and uses that as motivation to build and grow a powerhouse firm. In this podcast episode, Jennifer gives an insiders look at the philosophy and ideologies she uses to be one of the fastest growing law firms.

  • How To Quickly Grow A Law Firm Without A Safety Net

    14/04/2019 Duração: 27min

    Attorney Martha Burkhardt has a frank and open discussion on how she opened up her own law practice without ever having practiced law or worked at a law firm. She shares the strategies and tactics she used to self-educated herself on how to practice law and the specific tactics she used to quickly build a strong book of business and a thriving law firm.

  • Growing Your Law Firm In A Competitive Market - Grit, Determination And Focus

    11/04/2019 Duração: 27min

    Building a successful law firm in a saturated market like Columbus OH takes grit, determination, and focus. The son of Greek immigrants, Dimitri Makridis, talks about playing under legendary Ohio State Football coach Jim Tressel and how he leverages the lesson learned from coach “Tress” in carving out his niche and growing his firm. A one-person operation, Dimitri gives a behind the scenes look at how does it all, from lawyer marketing to SEO to practicing law. He shares how coach Tressel instilled in him that the morning is the rudder that steers the ship and how he sets himself up for success every day.

  • Building A Successful Law Firm On A Foundation Of Failure - 1% At A Time

    07/04/2019 Duração: 27min

    "... my story is a story of failure." Tulsa attorney Shane Henry openly discusses his failures in practicing law and growing a law firm. He discusses his journey from not being able to get hired out of law school, opening up his own practice because he had no other options, to taking any case just keep the doors open. He gives a completely open and honest insiders look at how built a thriving and growing law firm on a foundation of failures. He Shares his epiphany and how he turned his practice around by self-education, reading, and persistence. Shane tells about the book that turned his practice around and how he was able to partner with the noted author of the book that saved his practice.

  • Growing Your Law Firm By Leveraging Outsourcing, Social Media And Communication Systems

    04/04/2019 Duração: 35min

    Savvy online marketing and social media lead generation attorney J. Clark Baird of Louisville, holds nothing back as he shares how he has tapped into alternative markets to build a thriving law practice as a solo practitioner. Leveraging assistants, paralegals, and outsourcing to maximum growth by focusing his efforts on money making activities.

  • Build Your Law Firm, Marketing Fundamentals: Website Content, SEO, Branding

    01/04/2019 Duração: 50min

    Baltimore attorney Randolph Rice tells all about his fundamental branding and SEO marketing of his law firm to generate hundreds of phone calls a day building a thriving law firm. After Hurricane Katrina forced his law school to close, Randolph scrambled to get accepted to a new law school, packed up and relocated from New Orleans to Baltimore in about a two week span to finish his last year and get his J.D. In this podcast he gives you a behind the scenes look at his lesson learned and the marketing strategies he used to build a thriving practice in a hyper-competitive market.

  • If Your Law Firm Isn't Growing It's Shrinking

    28/03/2019 Duração: 20min

    Your law firm is either growing or shrinking. Founder and lead attorney for Eskew Law, Chris Eskew opens up and gives you an insiders look at how he rapidly built his law firm to five practicing attorneys.

  • How To Get Your Law Firm’s Website To The Top Of Google Part 03

    27/03/2019 Duração: 20min

    Is your law firm showing up in the Google three pack? What is the Google three pack? Why is it the most valuable internet real estate for law firms? Three packs only show up when Google thinks someone is searching for a local business. Since the three pack comes above the website listings it has more value than an organic web listing. Also the three packs will show the number of Google reviews you have and your average review score. This is really powerful if you have a lot of reviews and a good average score. A high average score with a lot of reviews can be a game changer for your business.  

  • Building A Law Practice On Transparency, Straight Talk And Old School Tactics

    24/03/2019 Duração: 43min

    Noted former Orange County D.A. Michael Molfetta, opens up about his blunt, straight talk style and policy of not sugar coating or spinning the truth. He shares his evolution from playing European Football for the Helsinki Roosters to going from prosecutor to criminal defense to sports agent. How he has leverage networking to build a successful law practice and two sports agent companies. Micheal talks about how his compassion for his clients and his honest, transparent approach during trial usually results in at least one member of the jury asking him for his card when the trial is over.

  • Fundamental And Low Cost Strategies To Grow Your Law Practice

    22/03/2019 Duração: 26min

    Brad Tengler shares how he initially funded his law firm by working for UPS at night. Brad talks about how he put together a fundamentally sound marketing strategy that he could afford when he first opened up his own firm. He shares how he started with low-cost marketing methods, stuck to his fundamental strategy and through consistency was able to scale it to a very successful firm in Rockford, IL. He also shares how he learned the hard way about keeping good people and what he does now to attract and keep the best of the best in his industry.

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