Agency Dealmasters Podcast

  • Autor: Vários
  • Narrador: Vários
  • Editora: Podcast
  • Duração: 118:31:03
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Nathan Anibaba interviews award winning marketing agencies to learn how they win new business and what makes them tick.


  • Fox Agency’s North American Adventure

    08/03/2024 Duração: 01h20min

    Welcome to another episode of Agency Dealmasrters, where we're excited to dive into the ins and outs of agency expansion, leadership, and personal development with our special guest, Paul O'Malley, CEO of Fox Agency North America.Prepare to be captivated as we discuss the intricacies of agency culture, the vital importance of team individuality, and the enthralling journey of self-discovery that led Paul from a high-pressure career to the world of photography and literature— and back into the agency life with a renewed perspective. We discuss: Overcoming challenges in new markets and different culturesDebating long-term career growth decisionsUnderstanding and catering to the specific needs of the US marketValue of empathy and supportive relationshipsMisconceptions about staff caring for profitability

  • Simon Latarche shares a manual for strategic growth

    22/11/2022 Duração: 27min

    Our guest this week is Simon Latarche. We are delighted to announce that Simon has joined Milestone Advisory and will sit alongside Miles Welch as Founding Partner. He was CFO of an entrepreneurial Digital SME for nine years, which sold to Publicis Groupe for €416M in 2013. He then went on to become CFO of Publicis.Sapient in the UK before setting up his own Corporate Advisory firm. He has significant M&A and Fundraising experience and is an expert on growing companies profitably. He was voted a Top 20 CFO in the TMT sector in 2013 by BDO and studied Financial Strategy at Said Business School.We talk about:

  • Sam Budd discusses self doubt and high-performance

    30/10/2022 Duração: 43min

    Sam Budd is the Founder and CEO of Buddy Media Group, an Award-winning digital-first performance marketing agency with a specialist focus on delivering Luxury, Fashion, Alcohol, Hospitality, and Student marketing programs. Sam was also one of the founding members of Social Chain, the award-winning agency founded by Steven Bartlett. We talk about: 

  • Tim Williams on the new age of B2B influencer marketing

    10/10/2022 Duração: 37min

    Tim Williams is CEO at Onalytica, an influencer marketing company helping brands run influencer programs to increase brand awareness, improve reputation and drive lead generation.  They have worked with clients such as Microsoft, Cisco, IBM, Accenture, Ericsson and SAP, to name a few.  We talk about:

  • Simon Corbett on the evolution of B2B PR

    19/09/2022 Duração: 28min

    Simon Corbett is the Founder and CEO of The Jargon Group, a digital-first international media, marketing and corporate communications business. They have over 70 retained clients, including Facebook.  The group owns a number of market-leading brands that provide public relations and media services to brands in ad:tech, cloud, mobile, big data, retail, fashion and automotive. Before Jargon, Simon spent over ten years at notable agencies, including WeberShandwick, Porter Novelli and Edelman. We talk about:

  • Jake Stott on investing in Web 3 and the Metaverse

    29/08/2022 Duração: 39min

    Jake Stott is the CEO of Hype Partners. Hype Partners are Supercharging Web3 Communities. In 4 years, they have grown into the leading full-service marketing agency in Web3. With a team of 90+ globally, they have worked with over 110 top-tier blockchain projects.  We discuss:

  • Pete Hendrick discusses the Brand to Sales revolution

    21/06/2022 Duração: 39min

    Pete Hendrick is the Managing Director at Octopus Group the Brand to Sales agency, a B2B agency making their clients famous and growing their sales. Over a 20-year career with the agency, Pete has helped build Octopus into a powerhouse B2B marketing agency with clients like Visa, BT, Siemens, Rolls Royce, and Logitech to name a few.  Octopus was recently acquired by Publicis, making the company's future even more interesting. We talk about:

  • Peter Reid on building a better growth model

    13/06/2022 Duração: 27min

    Peter Reid is the Founder and CEO of MSQ Partners, a global group of diverse thinkers who blend human insight with data, technology and creativity to help businesses drive accelerated growth. They have Ten award-winning agencies who make up the groups, you may be familiar with Stein IAS, MMT Digital and TwentySix to name a few.  We talk about: 

  • Rob Gold on the next frontier of B2B marketing

    30/05/2022 Duração: 46min

    Rob Gold is the UK CEO of the Merkle B2B group. They deliver leading-edge data-driven, tech-enabled, and idea-led B2B solutions for their clients.  Their end to end solutions cover brand building, customer acquisition, customer retention to customer loyalty. We talk about: 

  • Alfie Wenegieme on what drives profitability for agencies

    29/05/2022 Duração: 28min

    Alfie Wenegieme is the Managing Director at Profit Sprout.  Alfie is a certified chartered accountant with over 13 years of commercial finance experience. He’s worked with senior leaders in global PR agencies including Edelman and Weber Shandwick. His focus is on profitability for agencies through financial management and a strong strategic approach to business operations. He also counsels senior leadership teams to achieve an agency’s financial objectives.  We talk about:

  • Adam Graham on new business, sales and strategy

    24/05/2022 Duração: 36min

    Adam Graham is Founder and Managing Director at Gray Matters and BD Matters, they work with agency owners and their teams to attract and win new business.  Adam was responsible for winning a game-changing piece of business for Vizeum when they won the Camelot account for £50m. He has also held business development roles at RAPP, Isobar and Havas Group before starting Gray Matters. We talk about:

  • Richard Hadler discusses B2B marketing: The bottom line

    17/05/2022 Duração: 39min

    Richard Hadler is CEO of alan. and author of the book 'Marketing: The Bottom Line'. alan. are a full-service B2B marketing agency for Tech, FS + Professional Services. They are reimagining the modern-day B2B marketing agency. alan. is the agency that finds ingenious solutions to complex B2B marketing problems. We talk about:

  • Libby Brockhoff on life, leadership and shaping culture

    09/05/2022 Duração: 55min

    Libby Brockhoff is CoFounder /Creative Director at Odysseus Arms, an award-winning independent ad agency that provides creativity and brand innovation for the modern CMO.  Libby was named by Campaign magazine as one of the most influential advertising women in the past. Clients include The Body Shop, Facebook, YouTube, Microsoft, Capital One and Amazon to name a few.  She also co-founded Mother in 1996, one of the world’s most respected, independent creative companies in the world.  This is episode 4 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:

  • Alex Bennett Grant on Impact, legacy & Biggie Smalls

    03/05/2022 Duração: 01h03min

    Alex Bennett Grant is the Founder and CEO of We Are Pi, a Creative Innovation Consultancy founded on international Pi day.  He has won many awards including, Ad Age 40 Under 40, They have been Campaign Global Agency of The Year finalist 2021, Ad Age & Creative Pool Small Agency of The Year 2018, 2019 and 2020. We talk about:

  • Judith Niederschelp, narrow the focus and grow the B2B brand

    27/04/2022 Duração: 35min

    Judith Niederschelp is the CEO at Demand Studio, they run a unique and global approach to planning, implementing and delivering integrated demand acceleration solutions.  Previously Judith was Managing Director at Harte Hanks and Aberdeen Group and is a guest lecturer at Warwick business school. We talk about:

  • Claude Auchu on the duty of media and advertising

    27/04/2022 Duração: 50min

    Claude Auchu is the CEO at lg2, Canada’s largest independent agency. Ig2 is inspiring people to reimagine how organisations can grow, shape culture and succeed in a sustainable manner. This is episode 2 of "The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:

  • Jane Asscher on how to change human behaviour

    19/04/2022 Duração: 51min

    Jane Asscher is the CEO and Founding Partner of 23red, a multi-award-winning purpose-driven agency.  They develop brands and campaigns that change behaviour for the better and have a positive impact on people’s lives. Their campaigns for leading businesses, charities and government have positively influenced the lives of millions of people.  This is episode 1 of 'The Independent Voice' series where we spotlight independent marketing agency leaders who are leading their clients with duty and purpose while creating effective marketing for the biggest global brands around. We talk about:

  • Emma Thompson & Paul Sheldon | Enter the metaverse

    07/04/2022 Duração: 30min

    Emma Thompson is the Head of Agency Consumer Brands for Golley Slater. She has over 20 years of marketing agency experience across brand, pharmaceutical, shopper and retail. Paul Sheldon is SNR creative at consumer brands and has creatively led accounts such as Nestle and Coca-Cola for the past 8 years.  Golley Slater is a 65-year-old integrated national agency. They have over 170 sector specialists and discipline experts and have an average client tenure of 10 years with some of the best in the business including P&G, Coca-Cola, Mitsubishi, The Welsh Government and Royal Mint. We talk about:

  • Sarat Pediredla shares lessons from a career of pivots

    28/03/2022 Duração: 51min

    Sarat Pediredla is the CEO of hedgehog lab, he has grown the company from 3 people in the North East of England in 2011 to around 100 people globally with a major presence in the UK & US. hedgehog lab has been named #1 globally for mobile app development with analysts Clutch and were named in the Financial Times Top 1000 Fastest-Growing European companies 2 years in a row. They have successfully raised Private Equity funding to scale their growth.  We talk about: 

  • Welcome to the Agency Dealmasters podcast

    27/03/2022 Duração: 01min

    This show is dedicated to the stories and the lessons of ambitious agency builders of all types by examining their history, competitive advantage and what makes them tick. Brought to you by Bridge, The growth focused podcast agency. Learn how Bridge can connect you with your target clients at (

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