IDEO Futures



The IDEO Futures podcast: where entrepreneurship meets design. We love the art and science of bringing cool stuff to life. We are designers dedicated to the notion of building to think. Our motto is always, "Don't get ready, get started!" In that spirit, we focus on getting better with each episode we make. For the best listening experience, we recommend starting with our latest episode. Or Episode 10. We love to hear from you. You can find us on Twitter @ideofutures


  • Episode 49: Steve Vassallo + The Way to Design

    18/08/2017 Duração: 45min

    Steve Vassallo is a General Partner at Foundation Capital and works at the intersection of business, technology, and design—all things close to our hearts. Steve joins Diego on episode 49 to talk about his new book, The Way to Design. The book is available to download for free at and will be available in print this fall on Amazon. Find Steve on the Twitter: And as always, we love hearing from you: or [email protected]

  • Episode 48: Gerber tokens, ICOs, umbrellas + a whole lot of VDTBOM

    03/08/2017 Duração: 38min

    Joe Gerber is BACK for a full episode of VDTBOM. Diego and Joe get nerdy pretty fast, but hang in there — mind blowing venture design awaits. They catch up on what's happening in the IDEO CoLab (, learn about ICOs and tokens, and chat about a few fascinating startups. As always, we love hearing from you: or [email protected] And remember: don't get started, get weird.

  • Episode 47: Michael Dearing on lessons from a life of designing + building remarkable ventures

    20/06/2017 Duração: 50min

    If you don't already follow Michael Dearing on Twitter (, you'll want to after hearing this conversation with Diego ( Michael is the founder of Harrison Metal and joins Diego to talk about venture mechanics, gross margin, the clocks in Greenwich, modern capitalism, organizational life, why Harrison Metal is called Harrison Metal, and why dolphins will inherit the earth. Find out more about Michael + Harrison Metal at (make sure you watch the videos!) As always, we love hearing from you: or [email protected]

  • Episode 46: #primalnumbers with JR Hildebrand, Reilly Brennan + Clay Dean

    25/05/2017 Duração: 42min

    As we approach the 101st running of the Indianapolis 500 this weekend, three of our favorite (and renowned) automotive design geeks join Diego to discuss the lost art of hand painted racing numbers. Graphic designers, car enthusiasts, and appreciators of of craft will likely agree: these #PrimalNumbers are worth saving. Jump in on the conversation and find out more about #PrimalNumbers on Medium ( + Twitter ( Find our guests on the Twitter: @JRHildebrand @reillybrennan @deancrew7 And as always, we love hearing from you: @ideofutures or [email protected] Cover image: Marmon Wasp via #PrimalNumbers

  • Episode 45: Lifelong learning, leading organizations, and finding your wings with Bonny Simi

    26/04/2017 Duração: 41min

    Our guest on episode 45 is a truly remarkable individual. Bonny Simi, president of JetBlue Technology Ventures, joins Diego to discuss everything from corporate venture capital and making changes within a large organization, to how she ended up as a 3-time Olympian and why learning shouldn't stop when you graduate from college. Bonny has wings, both literally and figuratively, and we continue to be inspired by her drive and by her ability to connect with people. You can find Bonny on Twitter: @bonnysimi. And you can learn more about JetBlue Technology Ventures on their website: As always, we love hearing from you. Drop us a note on Twitter: @ideofutures. Or via email: [email protected]

  • Episode 44: Bob Sutton on leadership + organizational life

    10/04/2017 Duração: 56min

    Bob Sutton is a Professor of Management Science and Engineering, and a Professor of Organizational Behavior at Stanford University. He's also quite a prolific author, and his books have a prominent place on our bookshelves. Bob and Diego cover everything from scaling to Bob's first time at IDEO, team dynamics to Bob's list of "12 things I believe". For more about Bob (including his "12 things I believe list") visit his website : This episode is brought to you by Creative Difference ( As always, we love hearing from you: [email protected] or @ideofutures.

  • Episode 43: The importance of questions with David Aycan + Katherine Londergan

    10/03/2017 Duração: 43min

    Episode 43 is all about asking questions to learn your way to a better place. Ace IDEO business designers David Aycan and Katherine Londergan join Diego to talk about the importance of questions, whether you're just getting started or figuring out what's next for your business. And, with three business designers in the room, we had to do a little VDTBOM (Venture Design That Blows Our Minds). This episode is brought to you by Creative Difference ( As always, we love hearing from you: [email protected] or @ideofutures.

  • Episode 42: The wisdom of Peter Drucker with Zach First

    27/01/2017 Duração: 01h17min

    "What will you do Monday that's different?" Zach First, executive director of the Drucker Institute, joins Diego + guest host Susan O'Malley for a packed extended episode. Whether you're new to Peter Drucker or a versed student, this is a conversation that will make you think differently about management, leadership and life. Zach, Susan and Diego answer questions from our extended community about everything from how AI will influence management, to distinguishing between an opportunity and a distraction. There are a few gems toward the end of the conversation—including an original recording from the Drucker archives. We highly recommend listening all the way through! For more information about Zach and the Drucker Institute, visit You can find both on Twitter, as well: @drzfirst + @druckerinst. Subscribe to their digital magazine, Monday, here: As always, we love hearing from you: [email protected] or @ideofutures.

  • Episode 41: Submarines + Startups with Nick Edwards

    16/12/2016 Duração: 41min

    Nick Edwards is the founder and CEO of GradientOne, Inc. He also spent five years as a Submarine Officer on Los Angeles Class fast attack submarines. His insights around leadership are sharp and invaluable. He graduated with a BS in Control Systems Engineering from the US Naval Academy and holds an MBA from Harvard Business school, where he and Diego first met. Thank you all for listening and making 2016 such a phenomenal year. As always, we love hearing from you. Drop us a line on Twitter @ideofutures or email us [email protected] And remember: don't get ready, get started.

  • Episode 40: Rob Pardo from Bonfire Studios

    29/09/2016 Duração: 44min

    Rob Pardo is on a mission to create game experiences that build and deepen friendships. Formerly the Chief Creative Officer at Blizzard Entertainment—where he led the design of World of Warcraft—Rob and a small team of game designers recently founded Bonfire Studios. Rob stopped by IDEO San Francisco to talk with Diego about everything from serendipity in game design to turning bugs into crucial game elements. Find more on Rob + Bonfire Studios here: Drop us a line. We love hearing from you: @ideofutures on Twitter or [email protected] via email.

  • Episode 39: Jane Chen of Embrace Innovations on optimism, entrepreneurship and surfing

    31/08/2016 Duração: 31min

    Jane Chen is the co-founder and CEO of Embrace Innovations, a social enterprise startup creating technologically innovative products for a global community of mothers and babies. Embrace Innovations recently launched Little Lotus Baby, a new line of baby products using NASA-inspired technology to keep babies at the perfect temperature so they can sleep better. Through a 1:1 model, each product sold helps a baby in a developing country with the Embrace infant warmer. Jane joins Diego and Piper to talk about how the infant warmer came to be, the challenges she's faced, how she has adjusted the business model over time, what surfing has taught her about entrepreneurship and risk, how she stays optimistic, and so much more. To find out more, dive into the links below: Embrace Innovations: Little Lotus Baby: Hanging Zen: Jane's column on Forbes: As always, thanks for listening.

  • Episode 38: Brittany Ammerman + the Nikumbuke Women's Soccer League

    09/08/2016 Duração: 34min

    Brittany Ammerman founded the Nikumbuke Women's Soccer League in Kenya while she was a student and star hockey player at the University of Wisconsin - Madison. Whether you are a soccer fan or not, her journey and her passion are an inspiration. She truly emulates the "don't get ready, get started" motto. The Nikumbuke fundraising page is now LIVE and up through the end of September. To donate, visit: For more on Brittany and the Nikumbuke Women's Soccer League, watch the ESPN profile video with Julie Foudy: (it's AWESOME). As always, thank you for listening. Follow us on Twitter, @ideofutures, or send over an email, [email protected]

  • Episode 37: Kevin Kelly + The Inevitable

    26/07/2016 Duração: 46min

    Kevin Kelly talks with Diego and Joe about his juicy new book, "The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future". From AI and VR, to the idea that Kevin's next book probably won't be a book, the conversation is wide-ranging and rich. Find more about Kevin and what he's up to, visit And, as always, we love hearing from you. Shoot us a note on Twitter, @ideofutures, or via email, [email protected]

  • Episode 36: an entire episode of Venture Design That Blows Our Minds (VDTBOM)

    12/07/2016 Duração: 41min

    You're in for a treat this week: a full episode of Venture Design that Blows our Minds. VDTBOM XL. We talk Indy car racing, the DAO, simulations, electric cars in Spain, ridesharing in Austin, and much more. Plus, a few surprise guests to spice things up. As always, we love hearing from you: [email protected] or @ideofutures.

  • Episode 35: Mindset of a Champion with Patrick Dempsey + Patrick Long (live from the Revs Program)

    10/06/2016 Duração: 56min

    Earlier this year, Diego hosted a fascinating conversation with drivers Patrick Dempsey and Patrick Long as part of the Open Garage Talk series at the Revs Program at Stanford. Titled "Mindset of a Champion", the conversation focused on what it takes to perform at your very best, even under the most challenging of circumstances. Many thanks to Reilly Brennan and the Revs Program at Stanford for allowing us to share the audio from their Open Garage Talk on the IDEO Futures podcast. And, of course, thank you to Patrick and Patrick for inspiring us all! Good luck at Le Mans! Cover image: Patrick Beaudouin

  • Episode 34: Creativity, inspiration + entrepreneurship with Suzanne Howard + Coe Leta Stafford

    25/05/2016 Duração: 43min

    Suzanne Gibbs Howard and Coe Leta Stafford join us to talk about the process of bringing IDEO U ( to life. Both Suzanne and Coe are design researchers and have incredibly sharp insights about the entrepreneurial journey. To build on the idea of creative confidence and creative leadership, we also have a segment about creativity and inspiration from a recent gathering of the kyu collective ( As always, we love hearing from you: [email protected] or @ideofutures.

  • Episode 33: John Lilly on Blitzscaling, productivity tools + design in VC

    29/04/2016 Duração: 33min

    John Lilly is back on the pod, this time to talk about Blitzscaling (a course he co-taught last fall at Stanford with Reid Hoffman, Allen Blue and Chris Yeh), what's catching his eye these days, productivity tools, our transition from web to mobile, and much, much more. Interested in learning more about CS183: Technology-enabled Blitzscaling? Find class notes on Medium: And if you missed John's first appearance on the podcast, you can find it here (episode 16): As always, we love hearing from you: [email protected] or @ideofutures.

  • Episode 32: Kanyi Maqubela from Collaborative Fund

    14/04/2016 Duração: 46min

    Kanyi Maqubela, partner at Collaborative Fund, joins us in episode 32 to talk about everything from the power of gratitude to intentionally experimenting in venture capital to Pharrell and everything in between. And in honor of Twitter's 10-year anniversary, we'll hear Diego and Joe's very first tweets. Plus a little VDTBOM to round out the episode.

  • Episode 31: Dan Sinker + VDTBOM with Carl Fudge

    25/03/2016 Duração: 44min

    Our guest on episode 31 is Dan Sinker, an internet legend whose creative exploits have inspired us over and over and over. Dan heads up the Knight-Mozilla OpenNews project, was the author of the legendary @MayorEmanuel twitter account, and was the founding editor of the influential underground culture magazine Punk Planet. Dan talks to Joe and Diego about "Someone with tiny hands", how open systems enable experimentation, what it means to be entrepreneurial, and how to (like we always say) get started. In addition to Dan, we have a bonus guest this week! IDEO business designer, Carl Fudge, joins for a little Venture Design That Blows Our Minds (VDTBOM).

  • Episode 30: Bruce Hellman from uMotif + Matt Cooper-Wright from IDEO London

    26/02/2016 Duração: 37min

    Can a smartphone improve your health? Bruce Hellman, founder and CEO of uMotif and Matt Cooper-Wright from IDEO London join Diego and Joe to talk about their experience with the IDEO Startup in Residence program. uMotif is a health-tracking app — a set of digital tools that help people understand their symptoms to better manage their health. More about uMotif on their website: And if you'd like to participate in the 100 for Parkinson's study mentioned, you can do so here: This week's VDTBOM features mustaches, money, Kanye and live prototyping. Get in touch! Send us a Tweet: @ideofutures Or an email: [email protected]

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