The Freelance Podclass

How do you run effective promotions and discount offers in your freelance business? And should you even offer them? Today we’ll unpack six types of promotions and discounts, with examples of how you could apply them in real-life scenarios. Join us as we discuss the benefits of running discounts not just on Black Friday or Cyber Monday but at other strategic times in your business.   Podcast Outline: [0:00] Introduction to the topic of running effective promotions and discount offers in your freelance business - Craig also discusses the question of whether or not you should run promotions and discounts.  [2:43] Black Friday and Cyber Monday - how the holiday season can be a slow time for freelancers and reasons why it might be a strategic time to run a promotional offer that includes a discount. [4:33] The psychology of running discounts - how creating scarcity and urgency can be effective because our audience is conditioned to pursue opportunities for discounts.  [6:10] Why it’s good to run a discount and who