Spark This

Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company. Head of Strategy Marco Iannucci joins to explain where CEOs have come from in the past, what has changed in marketing, and why the future CEO is the CMO. Share your thoughts on who makes the best CEO and ask your questions by tweeting us @sparkpr.