Spark This



Spark This is a Spark's official podcast channel where we talk marketing, PR, and pretty much anything that's new in tech and communications.


  • How To Podcast For Brands Advanced Tips

    10/07/2017 Duração: 37min

    So, you’ve started your podcast—defined your topics, lined up your guests, recorded some episodes—and now you want to really make it stand out. We’re dropping advice to help you with how to podcast for brands in this stage of your podcasting journey. Check out the first episode in the series, called “How to Start Podcasting for Brands,” if you’re at the beginning stages of creating your podcast. This time, we are joined by someone with tons of broadcasting and podcasting experience: Reenita Malhotra Hora, VP of Programming & Audience Development at Otto Radio. Tweet us @sparkpr with your questions and advice about improving your own podcast! See the rest of the story here:

  • 3 Big Changes Affecting the Gaming Industry Right Now

    26/06/2017 Duração: 21min

    Games and interactive media are changing in some pretty big ways. From players to creators, media consumption to interactive performances, these changes are integrating into our lives in ways we’ve never seen before. Wright Bagwell, CEO of Outpost Games, joins us today to explain changes affecting the gaming industry: why players are more than just consumers, how to make serious gaming a more respectable and professional pursuit, and much more. Make sure to tweet us @sparkpr with your questions and opinions about the gaming industry. Learn more about the things we mention on the show here:

  • 3 Major Themes at E3 2017

    19/06/2017 Duração: 26min

    This year’s E3 blew us out of the water with the big announcements and the massive attendance by industry professionals and fans alike, trying to see what is next in video games. In this episode, we dive into the biggest themes at E3 2017 that prove times are changing for the video game industry. We’re talking about player-creators, eSports, and cutting edge technology, plus standout announcements at press conferences and advice on how smaller companies can stand out in this crowded industry. Make sure to tweet us @sparkpr and give us your take on E3: What did you pick up on? What was your favorite announcement? What do you wish you got to see? Other gaming podcasts in this series: Developers Weigh in on the Future of Gaming Virtual Reality: Where We’ve Been, Where We’re Going

  • Developers Weigh In On The Future Of Gaming

    12/06/2017 Duração: 22min

    What does the future of gaming hold, in terms of how we communicate with each other and how we interact with media? In this episode of Spark Talks, two video game developers give their take on how interactive media influences us at work, at play, and while learning about our world. Make sure to tweet us @sparkpr ( to ask them your questions and give us your take on the gaming industry. Learn more about the developers and the resources they reference here:

  • Virtual Reality: Where We've Been, Where We're Going

    05/06/2017 Duração: 24min

    Virtual Reality and Augmented Reality have hit the mainstream and are changing the way we experience things. But can you guess where the industry is headed? We tackle this idea in this episode of Spark Talks, along with many other—sometimes surprising—uses of VR and AR. Guests include Rosstin Murphy, VR Engineer at STRIVR and Toby Trevarthen, Chief Narrative Officer at Spark. Tweet us at @sparkpr with your questions and let us know what you want for the future of virtual reality and we'll get back to you!

  • The Future CEO is the CMO

    15/05/2017 Duração: 21min

    Today we’re asking the question, “Does Marketing Have a Seat at the Table?” and by “table,” we mean at the top circle of C-suite executives in the running to be promoted to CEO of a company. Head of Strategy Marco Iannucci joins to explain where CEOs have come from in the past, what has changed in marketing, and why the future CEO is the CMO. Share your thoughts on who makes the best CEO and ask your questions by tweeting us @sparkpr.

  • Agile Narrative episode 4

    08/05/2017 Duração: 14min

    Why should publishers care about the concept of company Narratives? How can companies become indispensable among their many competitors? How can entrepreneurs leverage their stories for marketing? Chief Narrative Officer Toby Trevarthen has the answers for both publishers and entrepreneurs in this episode of Agile Narrative. Share your entrepreneurial story and ask your questions about company Narratives by tweeting us @sparkpr.