Media People Podcast

When CHUM Radio wanted to monetize its online audience for the first time, they called Debbie Benadiba. When Rogers Media launched its first online, on-demand streaming video app, they called Debbie Benadiba to lead ad sales. Debbie has a knack for launching new advertising products to market. There are other examples I can touch on—they include both mobile and OOH advertising, but you’ll have to listen to this episode to hear those stories. Debbie Benadiba, CEO of Talon OOH Canada, stops by to chat about growing up in Toronto, her love of dance, how her original life plan was to become an orthodontist, why she left agency life early in her career for media sales, and what lured her back into the agency world. **Subscribe to the Media People Newsletter** mediapeople.beehiiv.com/subscribe **Listen & Subscribe** www.mediapeople.ca www.youtube.com/@mediapeoplepodcast www.instagram.com/vicgenova/ www.tiktok.com/@media.people.podcast