Business Of Social

Informações:

Sinopse

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue through cutting edge content on social. Hosts David Brickley & Brett Regan own STN Digital, a digital marketing firm that focuses on digital monetization and original content.

Episódios

  • Inside Lionsgate's Digital Marketing Strategy For The World's Largest Films

    08/03/2024 Duração: 38min

    In this episode of the Business of Social, David engages in a captivating conversation with Eric Dachman, the Executive Director of Digital Marketing at Lionsgate. They dissect Lionsgate's innovative digital marketing strategies for the world’s largest films, offering invaluable insights how studios can successfully approach social media and pitfalls to steer clear of. If you’re looking to elevate your digital marketing game, make sure you turn in!

  • Marketing Nails & Fails: What We Can Learn From Them

    14/02/2024 Duração: 31min

    In this episode of the Business of Social, David dives deep into the latest social media marketing moments dominating our timelines recently. Assisted by our producer, Khala, David explores how certain brands have successfully leveraged these moments for significant impact, whereas some have fallen short. Additionally, he answers more social media questions from YOU (our audience). Don't miss out on this episode filled with invaluable insights into brand marketing success stories and essential social media tips to implement!   P/N: This episode was recorded on February 5, 2024.

  • A Q&A Dive into Social Marketing’s Best-Kept Secrets!

    15/11/2023 Duração: 20min

    In this episode of the Business of Social, David answers all your burning social media questions. With a little help from our producer, Khala, David covers everything from the best tools to strategies that can help grow your following and the biggest mistakes to avoid. Tune in now for this value-packed episode!

  • Inside LA28's Marketing Strategy for the 2028 Olympics

    26/09/2023 Duração: 50min

    In this episode of the Business of Social, David engages in a captivating conversation with Olivia Cheng, the Senior Director of Marketing & Brand Engagement at LA28. They dissect LA28's distinctive marketing strategy for the 2028 Olympic Games, offering invaluable insights on effective Gen Z marketing approaches and pitfalls to steer clear of. Tune in now for this value-packed episode!   Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

  • TikTok, NFL Sunday Ticket, Nielsen x TNF, Coach Prime: The Digital Media Takeover

    20/09/2023 Duração: 15min

    In this Business of Social episode, David shares the latest TikTok updates, including insights on the European ban and their exciting collaboration with Billboard to establish a Top 50 Chart. Meanwhile, YouTube launches an exciting partnership with the NFL, marking a triumphant Sunday Ticket debut! Additionally, David provides valuable insights into Nielsen's innovative ad strategy for TNF and Coach Prime's remarkable Colorado takeover. Stay tuned for in-depth coverage of these developments!   P/N: This episode was recorded on September 15, 2023.

  • Threads, X, Barbie vs. Oppenheimer & Hollywood Strike: Unraveling the Drama

    28/07/2023 Duração: 29min

    In this latest Business of Social episode, David brings you the most recent social media updates regarding Threads and X (previously known as Twitter). Hollywood takes center stage as he delves into the phenomenal opening weekend success of Barbie and Oppenheimer! Additionally, David sheds light on the current writers and actors strike, giving you valuable insights into the ongoing drama. Stay tuned for all the juicy details and important context!   P/N: This episode was recorded on July 25, 2023.  

  • 6 Things You Need to Know About Meta’s Threads

    13/07/2023 Duração: 11min

    In this breaking news episode of the Business of Social, David gives a concise breakdown of the essential details you must grasp immediately regarding Threads, the latest social app making waves. Stay tuned as we unveil the top 6 must-know insights!   P/N: This episode was recorded on July 11, 2023.

  • Entrepreneurial Tips from everbowl's CEO + Founder

    21/06/2023 Duração: 01h01min

    In this episode of the Business of Social, David interviews Jeff Fenster, the Founder and CEO of everbowl, discussing the fascinating journey of everbowl, attracting A-list clients such as Drew Brees and Shaq. They also delve into the topic of authentic marketing and essential strategies for entrepreneurs and intrapreneurs. Moreover, Jeff unveils the inspiration behind his latest book, "Relationship Bank Account: How to Make Friends, Have Fun, and Attract Lifelong Success," emphasizing the significance of selfishness in every relationship. Tune in to gain valuable insights!   Watch on YouTube here

  • The Road to Success: Civilized Cycles

    16/05/2023 Duração: 50min

    On this episode of the Business of Social, discover the remarkable achievements of Civilized Cycles as David engages in a stimulating conversation with Marc Liu, the brilliant co-founder and Chief Revenue Officer. Explore the secrets behind Civilized Cycle's phenomenal triumph, driven by their exceptional marketing strategy and meticulous attention to social metrics. Marc sheds light on his extensive expertise in business development, imparting invaluable lessons from his personal growth journey and touches on what ever entrepreneur's intuition is and the essential questions every marketer should be asking themselves.

  • Inside WWE's Social Strategy

    03/05/2023 Duração: 59min

    On this episode of the Business of Social podcast, David is joined by special guest Steve Braband for a captivating discussion on all things WWE. In this episode, you'll learn about WWE's effective social strategy, including their approach to creating engaging content featuring their roster of talented performers, and mixing in those nostalgic moments. Steve and David also dive into how the company leverages influencers and collaborative partnerships to reach new audiences. Additionally, they explore the impact of new technologies on WWE's strategy, including the role of AI in enhancing the fan experience. If you're looking to maximize your understanding of social strategy, influencers, and AI in the context of one of the world's most beloved entertainment companies, this episode is a must-listen. Tune in now to hear the full conversation.

  • 7 Reasons You Need to Double-Down on Influencer Marketing in 2023

    19/04/2023 Duração: 46min

    Get ready to elevate your brand to new heights in 2023 with the ultimate FREE guide to influencer marketing! Our webinar is packed with exclusive insights and proven strategies from the best in the business. If you are looking to unlock the full potential of influencer marketing and skyrocket your brand's growth, this FREE webinar is for you. Join our panel of industry experts as they reveal the top 7 reasons why influencer marketing is a game-changer, and share valuable tips on identifying the right influencers, building effective campaigns, and maximizing your ROI. Featuring Joey Kinsley (@SirYacht), the TikTok influencer who's taking the world by storm with his hilarious content, and our very own CEO and Owner of STN Digital David Brickley. As well as Liz Ninivaggi, the Senior Director of Media at STN Digital, and Brandon Goodreau, the Senior Influencer Marketing Manager at STN Digital. Take your brand to new heights and dominate the influencer marketing game in 2023!

  • TikTok Ban: Should Brands be Worried?

    20/03/2023 Duração: 22min

    In this Mini Episode episode of Business of Social, David delves into the latest updates on TikTok and its potential ban in the US, providing his expert opinion on what it might mean for brands. He also discusses the growth of YouTube Shorts and the exciting advancements in AI technology, which are revolutionizing the way we create and consume content. Furthermore, David explores the shift in the success metric for bands, highlighting the increasing importance of profitability over subscriber count. Stay ahead of the curve on all things TikTok, YouTube Shorts, and AI by tuning in to this episode.

  • Top Marketing Minds Share Their Secrets

    24/02/2023 Duração: 30min

    2022 Wrap Up! In the last year we interviewed 15 of the brightest minds in the industry on the Business of Social, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Microsoft, UGA, MIT, Mentl.sesh, Creator Now, Overtime, One Day Entertainment, Oakley, The Knot Worldwide, Cotopaxi, Kane Footwear, The Athletic, Clinch Golf, Wolf & Shepherd, Airtime, TelevisaUnivision, and Dapper Labs

  • 14 Proven Ways to Crush it on TikTok

    06/02/2023 Duração: 53min

    TikTok is taking the world by storm and its impact on the sports and entertainment industry is undeniable. In this special episode of the Business of Social podcast, join David Brickley, Owner & CEO of STN Digital, as he brings together leaders from the industry to explore how brands can leverage the power of TikTok. This all-star lineup includes Kaitee Daley, Vice President of Social Media at ESPN, Tom Weingarten, Chief Growth Officer at Overtime, and Jason Samuelsen, Senior Analytics Lead at STN Digital. Don't miss this opportunity to learn from the experts and take your brand to the next level!

  • Navigating Mental Health in the Workplace

    31/10/2022 Duração: 50min

    In this episode, David Brickley is joined by Liz Beecroft LCSW & Psychotherapist at Mentlsesh, to discuss how to navigate mental health in the social media space and at work.

  • Advice on DEI, Employee Empowerment, and Remote Leadership

    31/10/2022 Duração: 01h08min

    In this episode, David Brickley is joined by Tina Sturdevant, Director Talent D&I at the Athletic, to discuss how managers can better support their employees' development and how companies can improve their D&I hiring and practices.

  • How Kane Footwear and Clinch Golf Create Products to Solve Consumer Problems

    14/10/2022 Duração: 48min

    In this episode, David Brickley is joined by Jason Delsoldato, Head of Product at Kane Footwear and Co-Founder of Clinch Golf, to discuss how to create and market products to help athletes and the average consumer alike. Along with how to lead and manage during busy seasons in life.

  • How Microsoft Markets Direct To Consumer

    18/08/2022 Duração: 43min

    In this episode, David Brickley is joined by Lance Trueb, Manager of Social and Earned Media at Microsoft, to discuss how Microsoft markets directly to its consumers.

  • How to Monetize Your Social Audience in an Authentic Way

    09/08/2022 Duração: 41min

    In this episode, David Brickley is joined by Leslie Koch, VP of Social Media at TelevisaUnivision. The two talk about the ways to authentically reach diverse audiences and leverage insights to guarantee social performance.

  • How Overtime Reaches Over 50 Million Followers on Social

    05/08/2022 Duração: 47min

    In this episode, David Brickley is joined by Tom Weingarten, Head of Social at Overtime, and the two talk about the ever-changing landscape of sports highlights, TikTok, and podcasts.

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