Sinopse

The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue through cutting edge content on social. Hosts David Brickley & Brett Regan own STN Digital, a digital marketing firm that focuses on digital monetization and original content.

Episódios

  • Bonus Episode: Real Time Summit Panel

    Bonus Episode: Real Time Summit Panel

    14/04/2020 Duração: 20min

    Bonus Episode! David joined a Real Time Summit panel with 4 other industry experts to discuss marketing tactics, best practices, leadership strategies and more! If you're looking for advice/tips/tricks for marketing strategy and overall best practices this panel has some great discussion from industry experts to help guide you through the current climate. To buy the full replay go to: https://therealtimesummit.com/ Thanks to @Rvrbagency for all of their help organizing and producing the panel! FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN DIGITAL: Facebook: https://www.facebook.com/STNDigital/ Instagram: https://www.instagram.com/stndigital/ Tw

  • What Strategies Are Working During COVID-19?

    What Strategies Are Working During COVID-19?

    09/04/2020 Duração: 45min

    On this episode of the Business of Social we are going to a panel style discussion to talk to a few of the department heads at STN Digital about the current social/digital climate, how things are continuing to change and some best practices for brands given the current state. The panel is a robust discussion covering topics from live streaming 101 to paid media strategy to content creation. This discussion is packed with tips and tricks to not only help you navigate the current climate but to improve your overall marketing strategy as well. Departments Featured: Client Services Production and Streaming Paid Media FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZ... LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stndigital.com FOLLOW STN

  • Positive Mindset Through Adversity with Aaron Keith

    Positive Mindset Through Adversity with Aaron Keith

    02/04/2020 Duração: 42min

    Aaron Keith, CEO of Buildify Systems, joined the Business of Social to talk with David about leadership, positivity and staying positive through the current situation. If you’re a business owner, CFO, CMO or someone who leads a team, Aaron offers great insight and strategies for things you should be doing during this unprecedented time. Whats your short term strategy? Whats your long term strategy? Are you taking the time to make sure your systems and processes are up to date? Are you ready to hit the ground running whenever the covid situation eventually starts to die down? “It starts with you. You need to lead by example and let your team see you taking the actions you want them to take as well. For example if you want everyone to take a couple mental health breaks throughout the day, you need to let them know that you’re doing it too” FOLLOW THE GUEST, Aaron KeithLinkedIn: @AaronDKeithIG: @TheAaronKeith FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.

  • How Sports Can Navigate the Current COVID-19 Climate with Blake Lawrence

    How Sports Can Navigate the Current COVID-19 Climate with Blake Lawrence

    25/03/2020 Duração: 38min

    David and Blake discuss how the sports industry as a whole has been affected by the ongoing COVID-19 situation and what teams and athletes can do during this unprecedented time. Athletes are now realizing what life without sports will look like, so its important to use this time to figure out what you want to accomplish outside of the sports world and what you want to do in the future. As a leader in the space, Blake shares some of his thoughts and ideas on different ways to handle the current climate and what we can look for in the near future. FOLLOW THE GUEST, Blake Lawrence LinkedIn: https://www.linkedin.com/in/blakealaw... Twitter: https://twitter.com/Blake_Lawrence opendorse: https://twitter.com/opendorse FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZ... LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by

  • Marketing Your Product to a New Audience with Lindsey Scheftic

    Marketing Your Product to a New Audience with Lindsey Scheftic

    23/03/2020 Duração: 44min

    We are joined by Lindsey Scheftic, VP of Marketing, at Skyrocket. Lindsey is veteran of the marketing industry and has a lot of knowledge, experience and ideas to offer during this episode. We focus on what methods and tactics marketers can implement into their strategy in order to reach a new audience or continue to grow their current consumer base. "When it comes to trying to get in front a new audience you have try a lot of different methods and A LOT of testing. Our strategy is a little bit more of a manual process than most companies would typically go with, but we used a very fine toothed comb to try and find our core consumer and get in front of our audience" FOLLOW THE GUEST, Lindsey Scheftic LinkedIn: https://www.linkedin.com/in/lindseybcohen/ FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Pro

  • Corona Virus: Now What?

    Corona Virus: Now What?

    17/03/2020 Duração: 31min

    On this mini episode David and Producer Will discuss the impact that the Corona Virus has had on society and how it is affecting the industry as a whole. They share some tips on how to adjust to the current climate and discuss different strategies and ideas to keep things positive and help everyone keep moving forward.  Topics include:  What Now? What its important to keep the calls, relationships, talk, creativity? What Brands Will Do? What opportunities will come of this? Innovation? Ideas for talent, brands Mental Health Where this is all going? Predictions? When are we back to normal? FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.https://stndigital.com

  • Understanding The Fundamentals of Marketing with Ryan Wallman

    Understanding The Fundamentals of Marketing with Ryan Wallman

    25/02/2020 Duração: 44min

    Ryan Wallman, Creative Director and Head of Copy, at Wellmark joined us for this episode to drop some knowledge on the overall marketing landscape. You may know Ryan better as @Dr_Draper on Twitter where he breaks down the "insanity that pervades the marketing industry." Ryan has a great sense of humor and an even better understanding of the fundamentals of marketing. Give this episode a listen and you'll be sure to learn something new!  Topics covered: the fundamentals of marketing, shiny object syndrome and what to start/stop doing in your strategy sessions. He also shares some stories and theories from his new book, Delusions of Brandeur.  FOLLOW THE GUEST, Ryan Wallman LinkedIn: https://www.linkedin.com/in/ryanwallman/ Twitter: @Dr_Draper FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Productio

  • Billion Dollar Content Budgets and The Future of Streaming Wars

    Billion Dollar Content Budgets and The Future of Streaming Wars

    28/01/2020 Duração: 13min

    On this mini-episode David and Producer Will take a look at the reported 2020 content budgets for streaming vs. linear and discuss how this affects the entertainment industry and what it could mean for the future. Will content budgets continue to rise by billions of dollars year after year? How can steaming platforms continue to get new subscribers and continue to put out high end, big budget original content? Is the market in North America close to being tapped out? "The user base for Netflix in North America is pretty close to being tapped out I think. By this point you either have Netflix or you don't. There's not a ton of people left for them here to continue to grow at a high level, so if you're Netflix where can you go and what can do to continue to grow your user base? They're starting to do some really interesting stuff overseas that I think will really payoff for them." FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... You

  • Why You Need To Pay Attention To Will Smith

    Why You Need To Pay Attention To Will Smith

    14/01/2020 Duração: 13min

    On this mini episode David and Producer Will look at some of the recent changes in reported advertising spending, some new tactics brands are trying out and what that could mean for the future of the industry. They also discuss Will Smith's social media and look at how he has rebranded himself into an Instagram and Tik Tok icon. Is this something every celebrity should be getting into, and how will it affect the future of social media in Hollywood?    FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ FOLLOW THE SHOW:Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/ An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.https://stndigital.com FOLLOW STN DIGITAL:Facebook: https://www.facebo

  • The Future of Monetization on Social Media with Blake Lawrence

    The Future of Monetization on Social Media with Blake Lawrence

    17/12/2019 Duração: 53min

    How do athletes, celebrities and influencers effectively monetize their social media channels? What's the most effective way to have a spokesperson advertise for you? Should you use a larger influencer with a huge following to maximize eyeballs and awareness of your product? What about a smaller level influencer who may not have as many followers, but gets better engagement?  If you want the answers to those questions and many others like it, this episode is for you! Blake Lawrence, Co-Founder and CEO of opendorse, joined the Business of Social to tell us how all athletes/influencers/celebrities should be using social to grow their brand and increase their monetization efforts to get ahead of the pack. We also discuss what brands should be doing to leverage their messaging, the importance of micro-influencers, product advertising and more on episode 50! FOLLOW THE GUEST, Blake Lawrence LinkedIn: https://www.linkedin.com/in/blakealawrence/ Twitter: https://twitter.com/Blake_Lawrence   opendorse: https://twi

  • A Look Inside the NFLs Social Strategy with Dave Feldman

    A Look Inside the NFL's Social Strategy with Dave Feldman

    10/12/2019 Duração: 53min

    On this episode we are joined by Dave Feldman, VP of Social Media Marketing at the NFL. We talked with Dave about the trends and the types of content that are resonating with the NFL audience and how they continue to test the waters. The importance of constantly adjusting their strategy and trying new things to keep your audience engaged, because at the end of the day you're competing for eyeballs with everybody out there. Dave gives his advice on what you should be doing to improve your engagement on social. How can you get more eyeballs on your content? How can you maximize your network to spread your message even further? What should your strategy be when approaching a new platform? FOLLOW THE GUEST, Dave Feldman LinkedIn: https://www.linkedin.com/in/david-feldman-2a184838/ Twitter: @dbfeld FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.li

  • Are Brands Crashing on Purpose?

    Are Brands "Crashing" on Purpose?

    04/12/2019 Duração: 08min

    When a brand launches a new product that crashes on launch day, is that actually a good thing for their business? On this mini episode David and Producer Will look back at some of the recent examples of product crashes and discuss how that effects the brand from a marketing angle. Is this a tactic that should be pre-planned and done on purpose? Is some customer dissatisfaction worth the free earned media value that you get because of those headlines? "Is it something that should be calculated to build more awareness about a launch? There was articles everywhere talking about Disney+. Not everybody knew the exact day Disney+ was launching, but I bet there were people who saw it in the news or on social media and signed up because they didn't realize Disney+ was now available to purchase." FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linke

  • Talking Social with Fox Sports Michael Bucklin

    Talking Social with Fox Sports' Michael Bucklin

    26/11/2019 Duração: 59min

    Michael Bucklin, VP of Digital Content at Fox Sports, joined the Business of Social to talk all things social/digital, how the current landscape is evolving and what are the key metrics all digital teams should be focusing on. How does your strategy change when you see your fans shift towards consuming content on Instagram or YouTube vs. television? How can you make the most out of the time you get with the talent? What are some KPI's or metrics teams should be focused on moving into 2020? Michael answers all of the above questions, gives his thoughts on the current state of the industry and offers advice to industry vets and up and comers who are looking to advance their career in social/digital.    FOLLOW THE GUEST, Michael BucklinLinkedIn: https://www.linkedin.com/in/michael-bucklin-5598a51aTwitter: @TheBuckStuff IG: @TheBuckStuffFOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6y

  • A Look Inside Snapchat Sports with Anmol Malhotra

    A Look Inside Snapchat Sports with Anmol Malhotra

    12/11/2019 Duração: 49min

    On this episode of the Business of Social David is joined by Anmol Malhotra, Head of Sports Partnerships at Snapchat. They discuss the resurgence of snapchat, the changes snap made to its interface and strategy, and why it is such a great tool for reaching a younger audience. Anmol also gives some great advice on what it takes to launch a successful snap channel, some tactics brands can use to reach the younger demo and what users can expect to see from Snap moving forward.  FOLLOW THE GUEST, Anmol MalhotraLinkedIn: https://www.linkedin.com/in/anmol-malhotra-27b24513 FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.https://stndigital.com

  • Get on TikTok Today!

    Get on TikTok Today!

    07/11/2019 Duração: 18min

    After a brief hiatus, the Business of Social is back and better than ever. We have relocated and upgraded our studio, and are ready to get the ball rolling again!  Here is a brief 20 minute episode featuring some updates and thoughts from David on the future of the Podcast and some general thoughts on the current marketing landscape. We focus on the emergence of Tik-Tok and the force its become, and take a look into Instagram advertisements and how much money there is to be made for celebrities and influencers.  FOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/ FOLLOW THE SHOW:Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/  An STN Digital Production:STN is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.htt

  • Why Community Engagement is the Key to Brand Growth with Chris Sully

    Why Community Engagement is the Key to Brand Growth with Chris Sully

    17/09/2019 Duração: 25min

    Chris Sully, Marketing Manager at Funko, joined us for this episode of the Business of Social. Funko is the world's leading creator in pop culture collectibles and holds thousands of licenses to properties like Marvel and Star Wars and creates pop culture collectibles for fans to collect. Funko does a great job of communicating with their audience, finding out what their fans want and then putting together a strategy to go out and make that into a tangible product. Chris discusses some of the different strategies Funko uses to engage with their community on different platforms and how they can use that data and information to give their fans exactly what they want. FOLLOW THE GUEST, Chris SullyLinkedIn: https://www.linkedin.com/in/cssully/Twitter: @cssullyInstagram: @cssullyFOLLOW THE HOST, David Brickley:Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/b

  • Why UGC Works so Well on Social with Brendon Mulvihill

    Why UGC Works so Well on Social with Brendon Mulvihill

    10/09/2019 Duração: 41min

    Brendon Mulvihill, SVP - Head of Licensing at Jukin Media joined the show to discuss all things UGC! Jukin licenses content for shows like Tosh.0 and Ridiculousness and also owns their own sub-brands: Fail Army, People are Awesome and The Pet Collective which have millions of followers and subscribers between YouTube and Instagram. Brendon breaks down best practices, how to avoid getting into trouble and how the right UGC strategy can take your brands marketing strategy to the next level. User Generated Content runs the internet, but it's a little bit like the wild west in its current state. "People are using copyrighted material, is it fair us? Is it parody law? There's still a lot of grey area there." FOLLOW THE GUEST, Brendon Mulvihill  LinkedIn: https://www.linkedin.com/in/brendonmIG: @bmulvihill FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn:

  • Growing as a Leader and Improving Your Culture with Kevin DeShazo

    Growing as a Leader and Improving Your Culture with Kevin DeShazo

    04/09/2019 Duração: 46min

      On this episode we were joined by Kevin DeShazo, CEO at Fieldhouse Media, which helps college athletes, coaches and administrators be better on social media. He wrote a book called Leadership Interrupted, and he is also a part of Culture Wins, where he helps teams create championship level culture.  Today's episode is all about the team. You're only as good as the people who surround you and you're all in together for at least 40 hours every single week. We picked Kevin's brain on what a good culture should look like and what are some different leadership tactics that can make you and your team more efficient.  "You need to have self awareness as a leader, and know your strengths and your weaknesses. If you can know more about yourself you'll know more about how your leadership is being interpreted by your team and you grow and improve on that." FOLLOW THE GUEST, Kevin DeShazoLinkedIn: https://www.linkedin.com/in/kevindeshazo/ Twitter: @KevinDeShazoIG: @KevinDeShazo FOLLOW THE HOST, David Brickley:Twitter

  • How StockX Changed the Sneaker Game with Dana Robinson

    How StockX Changed the Sneaker Game with Dana Robinson

    27/08/2019 Duração: 44min

    On today's episode we were joined by Dana Robinson, the VP of Content at StockX. Dana has worked at NBC, Fandango, Turner and is now overseeing all things content at StockX.  We spoke with Dana about building a loyal brand following and what steps brands need to take in order to come across to their fans as authentic. "You have to start with the product and you need to get to a critical mass of sales to gain credibility with your buyers and sellers, so that when you are trying to do something more cultural and tell your story, you have a foundation in place that you can build upon."  Other topics include managing employee scale, marketing and sales alignment and following the data. How often should you be looking into what your data is telling you? What's working? What's not? How do you adjust your strategy on the fly to align with your what your data is telling you?  FOLLOW THE GUEST, Dana RobinsonLinkedIn: https://www.linkedin.com/in/skampy/ Twitter: @skampyIG: @skampy FOLLOW THE HOST, David Brickley:T

  • The Importance of the Customer Journey with Emad Kazi

    The Importance of the Customer Journey with Emad Kazi

    15/08/2019 Duração: 50min

    How do grow your customer base? How can you turn someone from a one time buyer to a repeat customer? Which data should you be focusing on to help grow your sales numbers?    If you want the answers to those questions, Emad Kazi has you covered. He has worked at Apple, eBay, Lyft and is now the Global Lifecycle Manager at Stubhub.    On today's show we focus on the importance of the customer journey, what the average buyer experiences and how to effectively track and utilize data.  FOLLOW THE GUEST, Emad Kazi LinkedIn: https://www.linkedin.com/in/ekazi/   FOLLOW THE HOST, David Brickley: Twitter: https://twitter.com/DavidjBrickley Instagram: https://www.instagram.com/davidjbrick... YouTube: https://www.youtube.com/channel/UC6yZbmTvJfjY8h79Wpm49Zw LinkedIn: https://www.linkedin.com/in/brickley/   FOLLOW THE SHOW: Twitter: https://twitter.com/BizOfSocial Instagram: https://www.instagram.com/bizofsocial/ An STN Digital Production: STN is a Social Media Marketing Agency trusted by the largest Sports & Ent

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