Business Of Social



The Business of Social Podcast examines the digital advertising industry and analyzes how brands successfully increase their ad revenue through cutting edge content on social. Hosts David Brickley & Brett Regan own STN Digital, a digital marketing firm that focuses on digital monetization and original content.


  • Marketing and Sales Tactics Working in the Footwear Industry

    22/06/2022 Duração: 35min

    The new office or work-from-home casual footwear created by Wolf & Shepherd is changing the retail space. The shoes now worn by The Rock, Gronk, and Steve Nash to name a few have been able to adapt to the new work-from-home trend. CEO and Founder Justin Schneider joins us to talk about how they've been able to adapt to the pandemic and what marketing tactics they use to successfully share their products.

  • How to lead in a time of uncertainty

    14/06/2022 Duração: 22min

    On this mini-episode, David Brickley is joined by producer KG to talk about the current social landscape and how to work with a remote team in times of crisis.

  • How the Knot Dominates the Wedding Market

    11/05/2022 Duração: 49min

    With over 2.6 million weddings happening in 2022, VP of Global Consumer Marketing Kiara Kempski joins us to talk how the Knot is marketing to brides, grooms and vendors. While weddings are up 26% this year, we dive into how the Knot use influencers, TikTok and storytelling social pieces to help this next wave of wedding planners. Plus, how they add value to the consumer beyond the wedding weekend through The Bump for babies and raising children.

  • How Oakley stays relevant and what tactics work to attract a younger consumer in 2022

    05/05/2022 Duração: 53min

    Some of the brains behind Oakley, David Burkat, and Antonio Bonifacio talk about what they do to stay relevant in the apparel & sunglasses industry. We also dive deeper into how the brand is innovating over decades in the space and what tactics they are using now to successfully attract a younger consumer in 2022.

  • The Business of NFT's with Dave Feldman

    26/04/2022 Duração: 52min

    Curious about NFT's? David is joined by Dave Feldman, SVP of Marketing at Dapper Labs to talk about how NFT's are changing the sports industry. They discuss the rise of Dapper Labs and where they see the NFT space taking off, and key take aways from brands, athletes and other influencers who are capitalizing on NFT's.  Dapper Labs is a leader in the NFT market using the power of blockchain- based experiences and digital collectibles that are made for the consumer and ready for the real world. 

  • Lessons in Leadership with Cotopaxi's Davis Smith

    11/04/2022 Duração: 01h18s

    This episode is all about leadership! David is joined by the founder and CEO of Cotopaxi, Davis Smith. David and Davis dive into what it takes to run a company and how to be a team and brand leader. They discuss what leaders can do to inspire and strengthen their teams as well as how employees can speak to their CEOs and get time on their calendars. David and Davis also outline how someone just starting out can successfully grow their career.  Cotopaxi is a leading name in the outdoor and apparel space. They create products and experiences to help alleviate poverty, get more people to do good, and inspire adventure.

  • How MIT Thinks About Social Media with Jenny Li Fowler

    28/03/2022 Duração: 39min

    David is joined by the Director of Social Strategy at MIT, Jenny Li Fowler, to discuss how she and her team approach running and teaching social at one of the most prestigious universities in the world.    In this episode, Jenny and David discuss how brands can find their voices, key social metrics we should all be paying attention to, and how to create a follower-driven mindset. Jenny also breaks down the article she wrote for Sprout Social, The 4 Types of Organic Social Content you Need to Drive Engagement.

  • How Gen Z Is Studying Marketing in 2022 with Dr. Jen Osbon and Scott Cuppari

    14/03/2022 Duração: 38min

    Ever wondered how the top universities in the country are teaching marketing in 2022? It's likely a lot different from when you were in school. David is joined by Dr. Jen Osbon and Scott Cuppari of the University of Georgia's Terry College of Business. Together they lead the marketing program and discuss how they prepare today's Gen Z students for the ever-changing world of social media and marketing. They explain the 70-20-10 rule and the importance of constant experimentation. Jen and Scott also touch on the balance of paid and organic social as well as how to grow authentic communities while selling products. Jen and Scott have incredible backgrounds and have worked as consultants and for major brands like Coke and UPS. -- FOLLOW THE HOST, David Brickley: Twitter: Instagram: YouTube: LinkedIn: An STN Digital Production: STN Digital is a S

  • How to Maximize Influencers with Zack Honarvar

    28/02/2022 Duração: 50min

    David is joined by Zack Honarvar, founder and CEO of One Day Entertainment & Creator Now, to discuss the world of influencer marketing and how brands can maximize their strategies when working with athletes, creators, and entertainers. Whether you're an established brand or a start-up looking to get your name out there, Zack offers plenty of advice on influencer marketing and gives listeners a strategy on how to drive sale, market your brand and build a community. -- FOLLOW THE HOST, David Brickley: Twitter: Instagram: YouTube: LinkedIn: An STN Digital Production: STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. FOLLOW STN DIGITAL: Facebook: Instagram: Twitter: https:

  • The Great Resignation, The Great Exhaustion with Tatiana Simonian

    15/02/2022 Duração: 01h10min

    On this episode David is joined by Tatiana Simonian, CMO of Airtime, to take a look at the overall social/marketing landscape and to discuss her viral Medium article, "The Great Resignation, The Great Exhaustion." Tatiana is a seasoned marketer who has spent time at Twitter, Tumblr, Neilson, Amazon, and now Airtime. Tatiana shares lessons from her past that all marketers can learn from, discusses marketing "silver bullets," and shares why it's okay to fail and fail hard. - Link to Tatiana's article:

  • Is Spending $6 Million Dollars on a Super Bowl Ad Worth it?

    08/02/2022 Duração: 25min

    On This Mini Episode David and Producer Will discuss the marketing and social impact of Super Bowl Ads. What are the stats, data, researchers saying about the value of a Super Bowl ad and what is the equivalent of that on social media? We take a look at some of the most notable ads from recent super bowls and what affect they had on the brand in hindsight. We also play a game of Super Bowl Commercial OR ________? Would you rather have a Super Bowl commercial or 4 Instagram posts from the Rock? How about 6.1 million paid clicks on Google search? David lists all of the ways you could spend $6 million dollars across the various social media platforms and we debate what path would be more effective.

  • Advice from 20+ Of The Best Marketing Minds

    20/01/2022 Duração: 56min

    2021 Wrap Up! In the last year we interviewed over 20 of the brightest minds in the industry, and for this episode we have compiled all of their best advice and clips into 1 episode. Whether you're a seasoned marketer or brand new to the industry you're guaranteed to have a few take aways after this one. The guest list and brands featured are some of the biggest and most well respected in the industry: Reddit JanSport Eagle Creek Little Red Management Patagonia ESPN Marvel Disney Netflix Twitter Momentum Shareablee PGA Tour Coke Douglas Elliman Electric NHL Team Liquid Liquid Death Peloton Jack in the Box STN Digital NRG E Sports/Full Squad Gaming ESPN+

  • How ESPN+ Markets Their Biggest Events with Matt Kenny

    21/12/2021 Duração: 59min

    On this episode David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible. 

  • How Full Squad Gaming Got 900K Followers in 3 Days with Ben Gallagher

    30/11/2021 Duração: 46min

    Ben Gallagher has had stops at Nike, the NFL, House of Highlights, and is now the COO and co-founder of Full Squad Gaming. Ben oversees Full Squad Gaming's social strategy and has amassed millions of followers across platforms. Needless to say, he's been around the block. In this episode, we talked with Ben about what it takes to build a brand, grow its following, and keep consumers entertained and coming back for more. Questions covered in the podcast include: Do social media stunts actually work? How did he and his team manage to acquire 900K followers in 3 days? Whats the secret behind putting up huge numbers on TikTok? How do you cater to both hardcore fans and the casual consumer on the same feed?  - FOLLOW THE HOST, David Brickley: Twitter: Instagram: YouTube: LinkedIn: An STN Digital Production: STN Digital is a Social Media Marke

  • Turning Athletes Content Into Cash with Devin Dismang

    16/11/2021 Duração: 39min

    David is joined by Devin Dismang, Director of Athlete Partnerships, at STN Digital. David and Devin discuss how athletes can learn to build their own brand and begin to monetize their social channels. They also outline steps that any brand, athlete, influencer or agent can take to begin making money off of social media full time.    Devin has been in the sports world his entire career and has worked with several professional sports teams; most notably as the manager of video production and lead producer at the Golden State Warriors. Since then, Devin has been working with athletes directly to create social content and partnered with JaVale McGee on his 2020 NBA Bubble YouTube series. Devin became the Director of Athlete Partnerships at STN Digital in August 2021.

  • Bonus Episode: The On Brand Podcast with Nick Westergaard

    09/11/2021 Duração: 26min

    David appeared on the On Brand Podcast to discuss the following: “People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. How mega-brands like Disney can use their various brands and sub-brands’ social channels to amplify their message. However, David was quick to note that smaller brands can embrace this mindset by working through brand ambassadors. “You’d be amazed what people will do for a free hoodie.” Thanks to Nick for having David on the show!

  • A Look Inside Jack In the Box's Social Strategy

    19/10/2021 Duração: 50min

    On this episode David is joined by Sheena Dougher, senior director marketing and communications, and Morgan Higgins, senior manager social media and PR, at Jack in the Box. Sheena and Morgan discuss how Jack in the Box approaches brand and social strategy and how they focus on "sales overnight and brand over time." Topics covered in the podcast include: How marketing in the food space differs from the rest of the industry. How to continue appealing to your customers on the brand and product side. Pros and and cons of driving consumers to brick and mortar locations and the most effective partnerships for doing so.

  • Mini Episode: Why Brands Are Finally Investing in Social

    06/10/2021 Duração: 30min

    In this mini episode, David and Producer Will discuss this Monday's Facebook, Instagram, and WhatsApp crash. They take a look at the short and long-term effects from it and what might happen if Facebook was permanently deleted. They also discuss the "Manning Cast," ESPN's new Monday Night Football broadcast structure, why it works so well, what other events could benefit from this type of structure, and why it is easier than ever to try something like this. Finally, they take a look at the state of the marketing and social industry and why brands continue to put such a major emphasis on investing in social.  - FOLLOW THE HOST, David Brickley: Twitter: Instagram: YouTube: LinkedIn: An STN Digital Production: STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world. https://stnd

  • A Look Inside Peloton's Social Strategy with Skip Wilson

    14/09/2021 Duração: 40min

    On this episode, David is joined by Skip Wilson, Director of Global Brand and Communication for Peloton Commercial. Skip discusses how Peloton made working out at home cool and where he sees the brand headed in the future. David and Skip also talk about the importance of diversity, equity and inclusion in the workplace and look into some of the incredible ways Peloton has become a leader in the space. --  FOLLOW THE HOST, David Brickley: Twitter: Instagram: LinkedIn: An STN Digital Production: STN Digital is a Social Media Marketing Agency trusted by the largest Sports & Entertainment properties in the world.

  • How Liquid Death Disrupted the Market with Hamid Saify

    30/08/2021 Duração: 54min

    Have you heard of Liquid Death Mountain Water? Did you know that in only 4 years Liquid Death amassed more Instagram followers than Fiji, Voss, Smartwater, and every other water brand in the market? David is joined by Hamid Saify, VP of e-commerce, at Liquid Death Mountain Water, to go over all the brilliant marketing campaigns and strategies that have helped Liquid Death become one of the most recognized brands in the game. Hamid dropped a ton of knowledge on all things marketing, brand awareness, corporate messaging, and what they refer to as “blanding” and why it negatively affects so many brands.

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