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Episódios

  • What to do when everything feels busy

    02/03/2021

    I’ve recently reached a place where everything feels super busy. Even though we’re still in a pandemic and I’m not traveling like I used to because of that, there is a ton going on. Business has grown substantially in the last year, and so we need to hire. My daughter... The post What to do when everything feels busy appeared first on Credo.

  • Why you need processes for your business (especially sales)

    23/02/2021

    When I come across service businesses, especially agencies, that are struggling to grow it’s usually because processes are not in place to allow them to scale. Whether it’s a marketing process, a payroll process, or a sales process, getting these squared away in your business will only make it more... The post Why you need processes for your business (especially sales) appeared first on Credo.

  • Why you should raise your prices

    16/02/2021

    I hear from way too many service businesses who haven’t raised their rates in way too long. Some of them, their teams are even begging them to raise their rates! So here’s the newest episode of the CredoCast. Why you should raise your prices as a service business. We cover:... The post Why you should raise your prices appeared first on Credo.

  • How to optimize your agency for profitability – Marcel Petitpas from Parakeeto

    21/04/2020

    Is your service business optimized for profitability? Do you know where you are making money and where you are bleeding money? Making the agency model work comes down to three things: Hiring good people who get clients results and help you retain those clients; Charging the right prices for your... The post How to optimize your agency for profitability – Marcel Petitpas from Parakeeto appeared first on Credo.

  • How to do layoffs well, from the CEO whose company laid me off

    15/04/2020

    It’s not every day you get to interview the former CEO of a publicly traded company, and it’s definitely not every day that this CEO was also the CEO of the company that laid you off from your job. This is one of those days. With today’s realities of COVID... The post How to do layoffs well, from the CEO whose company laid me off appeared first on Credo.

  • What almost triggering an avalanche taught me about business

    03/03/2020

    I recently almost triggered an avalanche when backcountry skiing near Breckenridge. In reflecting back on it, it taught me an important business lesson too. Apologies if you experience a slight clicking during this episode. I recorded it on AirPods while driving in my car. Transcript Hey, what’s going on everybody?... The post What almost triggering an avalanche taught me about business appeared first on Credo.

  • How to sell services work that partners deliver

    10/10/2019

    Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you. In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with... The post How to sell services work that partners deliver appeared first on Credo.

  • The power of storytelling in marketing and sales

    15/08/2019

    Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about? We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of... The post The power of storytelling in marketing and sales appeared first on Credo.

  • The three most common reasons why marketing firms get fired

    08/08/2019

    One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons. And in this episode, I talk about the three most common in order which... The post The three most common reasons why marketing firms get fired appeared first on Credo.

  • How to sell marketing retainers (podcast)

    01/08/2019

    We’re back with a brand new Credo Podcast episode! I took a few months off from recording these because my daughter arrived in mid-April 2019 and I’ve been heads down with Credo as we work to change a lot of things and move forward into the future! This episode is... The post How to sell marketing retainers (podcast) appeared first on Credo.

  • The one email you’re probably not sending

    04/04/2019

    If you’re doing sales for a service business, having a locked down sales process is going to save you a ton of time, a ton of work, and a ton of frustration. If you have it, then you’ll also have a much better business. At minimum, you’ll close a lot... The post The one email you’re probably not sending appeared first on Credo.

  • Why I’ve spent $70k on coaches since 2016

    28/03/2019

    In late 2016 I was struggling in my business. It had grown from $3k/mo in March to $15k/mo in December, but I was working a ton and wasn’t sure how I was going to keep the wheels on the bus. To be honest, we had major churn issues and I... The post Why I’ve spent $70k on coaches since 2016 appeared first on Credo.

  • Serve Don’t Sell with Liston Witherill

    21/03/2019

    Psychological triggers. Discovery calls. Pain points. Active listening and getting internal stakeholders to be your internal influencers and sales champions when selling enterprise deals. Hopefully you’re intrigued by this stuff, because if you’re a marketing service business owner (whether independent or with employees) your business will live and die based... The post Serve Don’t Sell with Liston Witherill appeared first on Credo.

  • When and how to ask your clients for testimonials and case studies

    14/03/2019

    Make sure to subscribe on iTunes or Spotify for a new episode every Thursday! A couple of months ago, I was on an airplane in Portugal getting ready to take off. I wasn’t the pilot but I did have a window seat (rare for me as I usually prefer the aisle).... The post When and how to ask your clients for testimonials and case studies appeared first on Credo.

  • Four reasons why you’re not closing enough work

    07/03/2019

    Are you struggling to close enough of the leads you’re receiving into business? While some marketers just get referral business and can close those with very little effort, when you’re in growth mode or trying to close bigger contracts you need a sales process that works for you. There are... The post Four reasons why you’re not closing enough work appeared first on Credo.

  • How to be successful: take action

    13/02/2019

    I was speaking with a marketing agency recently about what they do and who they do it for. As I spoke with them, I was looking at their website. Their website had generic pages like “SEO services” and “Digital transformation”, but didn’t actually say anything about the types of work... The post How to be successful: take action appeared first on Credo.

  • Why followups are the most important part of your sales process

    07/02/2019

    Let me tell you about my friend Travis. He came to Credo in August 2017 looking to hire an agency. He signed with a Credo agency on January 28, 2019. That’s right, it was 17 months from the time I first spoke with Travis until he signed with an agency.... The post Why followups are the most important part of your sales process appeared first on Credo.

  • How to hire a marketing agency when you’ve had a bad experience

    14/01/2019

    “I know they’re the expert, but I want them to just work on building me backlinks and not touching my site until they prove that they can build links. The last guy wanted to do both, but I just wanted him to build links.” I wish I had a dollar... The post How to hire a marketing agency when you’ve had a bad experience appeared first on Credo.