The Brainfluence Podcast With Roger Dooley



Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at


  • Cognitive Branding with Sandeep Dayal

    13/05/2022 Duração: 26min

    What is “conation?” According to seasoned marketing and strategy leader Sandeep Dayal, conation is incredibly important in the marketing world. It refers to the desire or will of people to perform an action – it helps marketers assess what causes a customer to opt-in or out of a buying decision. Notes & Resources: Sandeep Dayal joins Brainfluence to explain purchase decisions, brand identity, brand positioning, customer-centricity, and customer experience for brands that want to find and sell to their audiences ethically. He breaks down the process of a customer’s buying decision, the three factors that affect the designing of empathetic brands, and the three principles of self-regulation for marketers, among other things. Recognition of the need to optimize customer experience continues to grow. As Sandeep explains, the better a customer’s mind is familiar with your brand’s offerings, the better the chances are they would buy from you. Make an effort to

  • The Ultimate Marketing Engine with John Jantsch

    03/05/2022 Duração: 27min

    Businesses today face the challenge of balancing their core values with the realities of the digital age — an age that has customers expect 24/7 access to brands. Surprisingly, the brands that put their customers first have survived even the worst phases of the pandemic, according to best-selling author and returning guest on Brainfluence, John Jantsch. Notes & Resources: John advocates customer-centric marketing and brings us lessons from his most recent book, The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth. He talks about the importance of focusing less on generating “more” leads. Rather, you should enhance the buying experience of your existing customers to generate organic referrals and leads. He explains how strategically (and authentically) partnering with your top 20% customers does your business more good than investing in lead generation. John also reveals his 5-step marketing process that helps discover and map businesses

  • Dorie Clark on The Long Game

    09/03/2022 Duração: 28min

    Dorie Clark joins us today on Brainfluence discuss her new book, The Long Game and  to explain why a long-term strategy is essential to help us achieve our goals in life. In this era of instant gratification, it’s hard to wait until a business strategy works or the results of practice start showing results. But, Dorie notes, success is a product of long-term consistency for example, a one-percentage daily improvement (as James Clear explained in Atomic Habits). This approach requires you avoid frequent changes. Rather, you must keep going and stick to a strategy that works for you. Creating mental space is essential on your path to success. If you stuff all your hours with work, not heeding the long-term implications of constant jam-packed days, you will never know if you’re heading where you want to. Listen to today’s conversation as Dorie and Roger discuss many more topics, including why you must create room for whitespace in your calendar and how to do that even if you don’t have schedule flexibility. Show

  • Dan Pink on The Power of Regret

    22/02/2022 Duração: 26min

    Dan Pink explores a new and surprising topic: Regret. We all have regrets, and usually we think of regret as something to avoid. Not so, says Dan. He explains how regret can be a positive force, the four categories of regret, and more. Show notes: Video:

  • Wired Co-founder Kevin Kelly's 50-Year Project

    12/01/2022 Duração: 24min

    One of the most interesting people I've had on Brainfluence is Wired co-founder Kevin Kelly. He's a renowned futurist, a perpetual gadget guru, a serious photographer, and an even more serious traveler. His latest project doesn't fit our usual conversation topics, but, as expected, his insights are fascinating. Book link: Show notes link:  Kevin Kelly, co-founder of WIRED and renowned futurist, has toured Asia for over half a century. Not only has he witnessed its changing cultur and landscape, but he’s also captured his experience in 9000 photographs, later compiled into 1000 pages of his most recent book, Vanishing Asia. Kevin set off for Asia in 1972 with a film camera. With no remote idea about Asia or its culture, he started to document the traditions that eventually seemed “disappearing even from first sight”. He put together the results from his privileged journey (as he describes it) in his three-volume book, which speaks every

  • Business Unusual with Nathalie Nahai

    07/01/2022 Duração: 32min

    In today’s episode, we are joined by Nathalie Nahai, an international speaker, author, and consultant whose work explores the intersection between persuasive technology, ethics, and the psychology behind evolving consumer behaviors. Nathalie talks about the concept in the book Business Unusual, the importance of trust for consumers today, the meaning of eudaimonic culture, and examples of companies with eudaimonic culture. She also shares some insights on similarity and social identity, virtual work, what we can do to be better at virtual meetings and, building trust virtually. Tune in to learn more about building better customer relationships and a successful, sustainable organization. Show Notes: ‎ Key Moments: [01:43] The concept of the book Business Unusual [03:14] The importance of trust for customers today [05:37] The dissonance between the experience for the customers and the internal marginations of the company [07:35] Eudaemonic culture [09:22] Exa

  • Sludge with Cass Sunstein

    24/12/2021 Duração: 27min

    Cass R. Sunstein is currently the Robert Walmsley University Professor at Harvard. He is the founder and director of the Program on Behavioral Economics and Public Policy at Harvard Law School. In 2018, he received the Holberg Prize from the government of Norway, sometimes described as the equivalent of the Nobel Prize for law and the humanities. In 2020, the World Health Organization appointed him as Chair of its technical advisory group on Behavioural Insights and Sciences for Health. From 2009 to 2012, he was Administrator of the White House Office of Information and Regulatory Affairs. He’s co-author with Richard Thaler of the best-seller NUDGE. Sunstein's new book is  SLUDGE, which builds on the ideas in Nudge and describes how bad processes, whether unintentionally bad or bad by design, waste billions of dollars and untold hours in effortful citizen and customer experience. Sunstein joins Brainfluence for a lively discussion of sludge, friction, and how to make the world a better place.

  • The Referable Speaker with Andrew Davis

    26/10/2021 Duração: 30min

    Joining Roger on today’s show is the highly energetic and informative Andrew Davis. Andrew Davis is a best-selling author, keynote speaker, and wealth of knowledge in marketing, public speaking, customer experience, and building a powerful legacy. Not to mention, Davis has also produced for NBC and The Muppets. Throughout this fascinating episode, Davis reveals his first-hand experience of adapting to virtual events in light of the COVID-19 pandemic and discusses the importance of production quality. The influential marketing expert also shares the secret to becoming an in-demand speaker, offering valuable advice on how to captivate and delight your audience. Key points covered throughout the episode include:  Show Notes Page: [0:40] - Introduction to Andrew Davis.[1:24] - Embracing virtual events and presentations.[2:06] - Andrews’s top three learnings of creating successful virtual experiences.[5:17] - The creation of The Referable Speaker.[8:29] - The fo

  • Online Neuromarketing with Thomas Zoëga Ramsøy

    29/07/2021 Duração: 34min

    Thomas Zoëga Ramsøy is the CEO and Founder of Neurons Inc, a global leader in applied neuroscience. A neuropsychologist with a Ph.D. in neurobiology and neuroimaging, Thomas has worked with leading universities like Oxford, Cambridge, Stanford, and Harvard, using a combination of psychology and neuroscience to understand what drives our choices and behaviors. In this episode, we discuss how Neurons’ eye-tracking tool works, the circumstances where eye tracking can really make a difference, and when you should consider combining this technology with other neuromarketing tools. Listen in to learn how organizations can harness the power of neuromarketing (without the often hefty price tag) and how the pandemic has had a lasting impact in the neuromarketing space. You can find show notes and more information by clicking here:

  • A Minute to Think with Juliet Funt

    22/07/2021 Duração: 31min

    Juliet Funt is a keynote speaker and advisor to Fortune 500 companies. She’s the founder and CEO of the efficiency firm Juliet Funt Group and an evangelist for expanding the potential of companies by unburdening their talent from busywork. She has also put her insights into a new book, A Minute To Think: Reclaim Creativity, Conquer Busyness, and Do Your Best Work. Listen in as Juliet explains what white space is and why it is so important to enhance productivity in the workplace and get away from the hustle culture that has so many of us feeling burned out. She also shares some of the small ways that white space can be incorporated into your day, why we need to break the assumption that white space is only for recuperation, and tips on how to get away from living in your inbox so you can be less frazzled and more productive. You can find show notes and more information by clicking here:

  • Hybrid Work and Leading Remote Teams with Gleb Tsipursky

    15/07/2021 Duração: 35min

    Gleb Tsipursky is the founder and CEO of Disaster Avoidance Experts. A thought leader in future-proofing and cognitive bias risk management, Gleb joins the show for a second time to share insights from his new book, Returning to the Office and Leading Hybrid and Remote Teams: A Manual on Benchmarking to Best Practices for Competitive Advantage. Listen in as we discuss how COVID-19 has changed how businesses handle shutdowns, as well as the primary cause of the market failure during the pandemic. Glen also shares the different biases that come into play when it comes to decision-making around remote work and how organizations can balance the desires of their employees for a hybrid workplace with the needs of the organization. You can find show notes and more information by clicking here:

  • The Psychology of Incentives with Richelle Taylor

    08/07/2021 Duração: 35min

    Richelle Taylor is a leader in performance improvement and marketing services in North America. She oversees One10’s go-to-market strategy and its Incentives & Recognition business segment, which includes global rewards and technology development for One10’s propriety performance improvement platform, PerformX. In this episode, we talk about the good and the bad of sales incentive programs. Listen in to learn what programs that work well have in common and the one non-negotiable that every sales incentive program should include. We also discuss other types of incentive programs that can help to increase employee engagement and loyalty, as well as why the focus of incentive programs should not be solely on top performers—and where that focus should be instead. You can find show notes and more information by clicking here:

  • Be Exceptional with Body Language Expert Joe Navarro

    01/07/2021 Duração: 35min

    Before he became internationally recognized as one of the world’s foremost experts on body language, Joe Navarro was an eight-year-old refugee fleeing communist-controlled Cuba. In America, as a non-English speaker, he survived by observing others, eventually going on to lead a career as an FBI Special Agent studying and applying the science of non-verbal communication. From there, he went on to spend a quarter-century with the FBI, pursuing spies and other dangerous criminals across the globe. In this episode, Joe describes how he has collected his hard-earned lessons in his new book, Be Exceptional, distilling his experience into five principles that outstanding individuals live by. He also shares why observation is the key to innovation, what the pandemic has taught us all about body language and facial expressions, and where he sees the future of business and personal communication going. You can find show notes and more information by clicking here:

  • Badvertising – Why So Many Ads Suck, with Jim Morris

    24/06/2021 Duração: 37min

    Very few of our guests have a nickname or a tagline, but Jim Morris does: Tagline Jim. He’s worked as a copywriter and creative director at ad agencies like FCB and DDB Worldwide and as a freelance copywriter for 25 years. Jim is responsible for dozens of successful taglines, including We are Flintstones Kids, Ten Million Strong and Growing, the cornerstone of one of the longest-running ad campaigns of the last half century. Listen in as we discuss whether taglines have become obsolete with the rise of social media, why they have fallen out of grace with marketers in recent years, and why so many taglines don’t really mean anything. Jim also shares his views on why there is so much bad advertising in the market and the reasons behind it, including the impact of groupthink, lawyers, and neuromarketing in the advertising space. You can find show notes and more information by clicking here:

  • How You Can Reverse Engineer Success with Ron Friedman

    17/06/2021 Duração: 35min

    Ron Friedman, Ph.D., is an award-winning psychologist who has served on the faculty of several prestigious colleges in the United States, and has consulted for political leaders, nonprofits, and many of the world’s most recognized brands. Popular accounts of his research have appeared in major newspapers and magazines, such as The New York Times and Psychology Today. Ron is also the founder of ignite80, a learning and development company that translates research in neuroscience, human physiology, and behavioral economics into practical strategies that help working professionals become healthier, happier, and more productive. Listen in as we discuss the powerful third path on the way to success: reverse engineering. You'll learn what it means to reverse engineer greatness, how to structure conversations to elicit the most useful information, and why modeling after someone else’s success is generally not a good idea. Ron also shares the one insight that will give you the freedom to forge your own path on your w

  • How Customer Experience Can Drive R&D with Ray Iveson

    10/06/2021 Duração: 31min

    Ray Iveson has 30 years of experience developing measurement systems related to product efficacy. The inventor or co-inventor of more than 70 novel and proprietary measurement systems, technical methods, software systems, and consumer perception models, Ray currently serves as Vice President of the Methods and Measurements and Global Quality Assurance Department at The Duracell Company. In this episode, he shares why the way in which consumers respond to products is just as important as the qualitative measurements that make up new product development. Listen in to learn how he correlates those measurements to the overall consumer experience and perception, as well as the importance of measuring the things you’re not being told by consumers in order to get the complete picture of how your product really stacks up. You can find show notes and more information by clicking here:

  • Find Out What Your Customers Can’t Tell You with Melina Palmer

    03/06/2021 Duração: 30min

    Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor’s degree in Business Administration: Marketing and worked in corporate marketing and brand strategy for over a decade before earning her master’s in Behavioral Economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc. magazine. Listen in as Melina shares her extensive insights into all the things that customers want but cannot tell us they want, including whether you should lead with the most expensive option when it comes to selling and how to use partitioning to our advantage. We also dive into some of the neuroscience behind behavioral economics and discuss why people buy and how to use that “why” to build better sales, relationships, and messaging. You can find show notes and more information by clicking her

  • Smartwatch Neuromarketing with Paul Zak

    27/05/2021 Duração: 30min

    Paul Zak is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University, as well as founder and Chief Immersion Officer of Immersion Neuroscience. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea, all in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. Listen in as we dive into how to create trust using science-backed insights, how immersive experiences factor into trust, and what companies can do to cultivate immersion and use it to their advantage. Paul also shares the precursors to creating a great experience and explains why Maslow’s hierarchy of needs always wins—and what that means for creating stellar experiences. You can find show notes and more information by clicking here:

  • Listen to Win with Ximena Vengoechea

    20/05/2021 Duração: 33min

    Ximena Vengoechea is a user researcher, writer, and illustrator whose work on personal and professional development has been published in Inc., The Washington Post, Newsweek, and Huffington Post. She is a contributor at Fast Company and The Muse, and is best known for her project The Life Audit. An experienced manager, mentor, and researcher in the tech industry, she previously worked at Pinterest, LinkedIn, and Twitter.  Ximena joins us today to discuss the long lost art of listening as a means of connecting with others, including how to differentiate between what people say and what they actually do, how to get away from surface listening, and how to know when to follow-up or let the conversation flow. Ximena also shares how silence is often used as a tool in user research, and how we can all use silence to our advantage when it comes to connection. You can find show notes and more information by clicking here:

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