Next Ten Words



Next Ten Words focuses on in-depth analysis and critique of the personal technology industry. Every week Michael Gartenberg, Rene Ritchie, and guests go beyond the soundbite to the next ten words. And the ten after that.


  • Three photos down, with Ross Rubin


    Industry analyst Ross Rubin joins Gartenberg and Ritchie to discuss Google’s new Photos features, Apple’s possible responses, the market for drones, Siri as a speaker *dock*, and more.

  • 34: Mr. Snell from California


    Apple Talk focuses on in-depth industry analysis and critique of Apple and related companies. Every week Michael Gartenberg, Serenity Caldwell, Rene Ritchie, and guests dive deep into the latest news, biggest trends, and most important issues at the intersection of culture and personal technology.

  • 33: Q2 2017, with Neil Cybart


    Neil Cybart joins Gartenberg and Ritchie to discuss Apple’s Q2 2017 financial results, including iPhone in and outside of China, iPad mini vs. iPad large screen, Apple Watch and wearables as a business, and more.

  • 32: MacBooks & Marathons, with Dana Wollman


    Dana Wollman of Engadget joins Gartenberg and Ritchie to talk fitness trackers for athletes and the state of laptops.

  • 31: Six messaging apps before lunch, with Matthew Panzarino


    When did Apple know it had to change gears on Mac Pro, and will it have a similar moment of clarity with iMessage and making it multi-platform? Matthew Panzarino of TechCrunch joins Gartenberg and Ritchie for our first, regular, second-guessing show.

  • 30: Surface vs. Mac, with Brian Hall


    Brian Hall, currently of Doppler Laps, formerly VP of Microsoft Devices, joins Gartenberg and Ritchie to talk about Microsoft Surface and its position relative to Apple with creatives and pros.

  • 29: The Next Ten Words, with Nilay Patel


    Apple held a special summit to get word out about an all-new, all-modular Mac Pro… coming next year. But what did Apple know and when did they know it? Gartenberg, Ritchie, and special guest Nilay Patel of The Verge go beyond the soundbite with the Next Ten Words.

  • 28: Galaxy S8, with Lisa Hope King


    Lisa Hope King of joins Gartenberg and Ritchie to talk about Samsung’s new Galaxy S8 and what it does — and does not — mean for Apple and the next iPhone.

  • 27: (Product) Red Devices, with Dan Moren


    Apple has a new RED iPhone, non-Air iPad, spring watchbands, and Clips video app. Gartenberg, Ritchie, and special guest Dan Moren discuss what this means now — and for an April event.

  • 26: The competion, with Daniel Bader


    Daniel Bader returns to the show to talk to Gartenberg and Ritchie about Mobile World Congress, the LG G6, state of mobile cameras, OLED, and the tablet market.

  • 25: The new influencers


    Gartenberg and Ritchie dive deeper into Apple's current relationship with creative pros, who the "new influences" might be, Lightning vs. USB-C, and what's in a name… or brand.

  • 24: Big Block of Cheese Day


    In the grand tradition of the West Wing, Gartenberg and Ritchie have put a 2-ton block of cheese out in the foyer of the podcast for any and all listeners who may be hungry — or have questions about Apple. (And we are absolutely making a mental list of those who are snickering, and even as we speak we are preparing appropriate retribution…!)

  • 23: Apple TV, with Jason Snell


    Following up on Q1 2017, Gartenberg and Ritchie speak with special guest Jason Snell of Six Colors on Apple TV: What it was meant to be, what it ended up being, and where it goes from here.

  • 22: Q1 2017, with Neil Cybart


    Special guest Neil Cybart of Above Avalon joins Gartenberg and Ritchie to talk Apple's blockbuster Q1 2017 earnings and where the company goes from here.

  • 21: Artificially Intelligent, with Carolina Milanesi


    Artificial Intelligence is the new, trendy marketing term but how intelligent are our devices and assistants? Gartenberg, Caldwell, Ritchie, and special guest Carolina Milanesi discuss Alexa, Siri, Google, Facebook, and more!

  • 20: Painting the target, with Chuq Von Rospach


    Special guest Chuq Von Rospach joins Gartenberg, Caldwell, and Ritchie to discuss Apple’s 2016 report card, including shipping, Mac desktops, and exceeding expectations.

  • 19: Failure to ship


    Apple was known for seldom pre-announcing and almost always shipping on time, so what’s going on with AirPods and Apple Watch and iPhone supply this year? Also, Microsoft comes gunning for MacBook Pro.

  • 18: Death of the smartwatch, with Daniel Bader


    Gartenberg, Ritchie, and special guest Daniel Bader talk about the state of the smartwatch: Android Wear 2.0 delays, Motorola 360 exists, Pebble buyouts, Apple Watch market, and more!

  • 17: State of the Mobile


    As 2016 comes to a close, Michael Gartenberg and Rene Ritchie discuss the state of Mobile across Microsoft and Google and their highest profile vendors, and Apple.

  • 16: Apple S.W.O.T.


    We’re splitting Gartenberg off into his own podcast and this is the pilot! Listen along as we break down Apple’s strengths, weaknesses, opportunities, and threats going into the end of 2016!

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