Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Informações:

Sinopse

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Episódios

  • How an Eco-Friendly Laundry Brand Eliminated Big Retail From Their Business Model

    19/10/2021 Duração: 50min

    In this episode, you'll learn from an entrepreneur who eliminated" Big Retail" out of their business model and continued to thrive. For more on Dropps and show notes: https://www.shopify.com/blog/dropps-customer-education/?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn The most useful insights from transitioning from brick and mortar to ecommerce How climate change played a role in the growth of their business The two most important types of people to talk to before developing new products 

  • Finding Sweet Success with Sugar Free Beverages

    12/10/2021 Duração: 46min

    You'll from an entrepreneur how they are constantly adapting to the realities of COVID and still find success. For more on Swoon and show notes: https://www.shopify.com/blog/swoon-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to find and work with flavor scientists to help with your food or beverage brand How sampling events teach you exactly how to market your products What are the most important questions to ask when vetting new manufacturing partners in the food and beverage world 

  • The Secret Recipe to Scale a DTC French Bakery

    05/10/2021 Duração: 53min

    You'll learn from an entrepreneur the step-by-step process started a French dessert store online. For more about Pastreez and show notes: https://www.shopify.ca/blog/pastreez-email-building?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to build an email list if you started your business offline How to deliver a wow factor to the unboxing experience How do you maximize profit margins for your products 

  • How Masks For Dogs Landed a Deal on Shark Tank

    28/09/2021 Duração: 53min

    You'll learn from an entrepreneur who started a business that sells a product that doesn't exist in the market. K9 Mask is an air filter mask maker for dogs designed for health protection against air pollution.  For more on show notes and K9 Mask: www.shopify.com/blog/k9-mask-shark-tank  Tune in to learn How to work with a manufacturer when you are creating a product that has never been made before How to market a product that people don't know exists His experience after a successful appearance on Shark Tank 

  • Stirring up the Cereal Market and Pouring into National Grocery Chains

    21/09/2021 Duração: 41min

    You'll learn from an entrepreneur how they built a 7-figure healthy cereal brand for Kids in a matter of 2 years. Three Wishes Cereal is a high protein, low sugar, grain-free breakfast cereal, that tastes like the cereals of your childhood, made with modern-day clean ingredients. For more on Three Wishes Cereal and show notes: https://www.shopify.com/blog/three-wishes-cereal-retail-partnerships?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn How to decide what to change and what to keep when you are innovating on an existing product How they were able to get into Sprouts, Whole Foods, and Wegmans early in their businessThe most important changes they made to their website to make purchasing frictionless 

  • The Preordering Model that Scaled a Hobby Into a Business

    14/09/2021 Duração: 42min

    You'll learn from an entrepreneur who built an amazing business out of her hobby of weaving and yarns. Gist Yarn is a yarn shop that inspires a growing community of weavers with quality weaving yarn, fresh pattern designs, and a warm and welcoming spot to find your weaving home. For more on Gist Yarn and show notes: https://www.shopify.com/blog/gist-yarn-preorderTune in to learn The pros and cons of turning a hobby or passion into a business The most important skillsets to learn when you are transitioning from passion project into a business The best way to drum up demand for your product when you are building a pre-launch list 

  • How Camille Brinch Went from Maker to Multimillion Jewelry Brand

    07/09/2021 Duração: 46min

    Camille Brinch is a Danish jewelry designer that went from creating pieces in her parents' backyard to building a multimillion-dollar brand with her brother, Daniel.  For more on Camille Brinch and show notes: https://www.shopify.com/blog/camille-brinch-brand-marketing?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn: The strategy that scaled Camille Brinch while maintaining a personal touch in all their interactions How the company runs Black Friday without discounting Camille Brinch's plans for entering the physical retail space 

  • Snacking on 7-Figures: How FireCreek Snacks Escaped Bankruptcy and Pivoted Online

    31/08/2021 Duração: 58min

    For more about the Shopify contest for ultimate home business setup visit: https://www.shopify.com/prize You'll learn from a seasoned entrepreneur who turned a brick-and-mortar store into a digital business. FireCreek Snacks sells better-for-you protein snacks that are the perfect marriage between clean ingredients and exceptional taste.  For more on FireCreek Snacks and show notes: https://www.shopify.com/blog/firecreek-snacks-pivot?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How to know when you should continue investing in your business versus trying something else How do you identify the kind of customer you want to sell to How they get free publicity for their brand 

  • Like a Glove: How Mack Weldon Found Its Fit in DTC Menswear

    24/08/2021 Duração: 49min

    You'll learn from an entrepreneur who built a successful DTC brand for menswear. Mack Weldon is a pioneer direct to consumer and a one-stop destination for men's essentials. For more on Mack Weldon and show notes:   https://www.shopify.com/blog/mack-weldon-dtc?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn Why they made a big bet with a huge launch with an expansive product line and influencers right from the beginning How to identify amazing agencies to help you grow your business What they did to sell out during their first launch  

  • Threading Together Inclusivity and Functionality to Build a 7 Figure Activewear Brand

    17/08/2021 Duração: 43min

    You'll learn from these entrepreneurs how they built a 7-figure brand by creating for functionality and ensuring all shapes and body types are included in their offering. Active Truth is an activewear brand that celebrates all women regardless of their size, shape or stage of life. For more on Active Truth and show notes: https://www.shopify.com/blog/active-truth-inclusive-community?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn How these two entrepreneurs spent their initial $20,000 investment How working with an influencer became a game-changer for their business How to amplify your social proof and reviews to get more sales  

  • Recipe for Differentiation in the Crowded Nutrition Industry

    10/08/2021 Duração: 46min

    You'll learn from an entrepreneur how he highlights the differentiating factors of their products to stand out from the competitionPromix sells premium nutrition products made with farm direct ingredients designed to support your optimal health & performance.For more on Promix and show notes: https://www.shopify.com/blog/promix-differentiation?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast Tune in to learn  How to figure out what your customers care about  Why it's important to look out for new addressable markets  The lessons learned from working with the wrong projects and people   

  • Uphill Growth: The Charitable Bike Brand that’s on Track to 7-Figure Sales

    03/08/2021 Duração: 34min

    The Bike Project is a community that intakes used bikes, restores and resells them while donating bikes to refugees. The organization allows newcomers to have a more cost-effective and active way to commute while adjusting to life in the UK.For more on The Bike Project and show notes:  https://www.shopify.com/blog/the-bike-project-social-impact?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn: Why financial foundation is extremely important for charitable organizations How to incorporate content within sales funnels Why changing the business model is needed as you scale 

  • A Scientist’s Approach to Hydration—and Recurring Revenue

    27/07/2021 Duração: 48min

    You'll learn from an entrepreneur who built a consumer wellness brand that targets a multitude of customer types. Hydrant  is a consumer wellness brand with a focus on function and proper hydration to provide holistic wellbeing. For more on Hydrant and show notes:  https://www.shopify.com/blog/hydrant-subscription?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast  Tune in to learn Why being a perfectionist is a big mistake especially during the product development phase What is a multivariate analysis and why it is essential for targeting customers The changes you need to make when transitioning from 'website-only' to 'omni-channel'  

  • How Free Gifting and Customization Scaled This Business

    20/07/2021 Duração: 52min

    You'll learn the rules of thumb from building a successful business from a serial entrepreneur. For more on Beast and  show notes: https://www.shopify.com/blog/beast-inventory-management?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcastTune in to learn Why starting a company is more like a science than an art these days What are the most important systems you should build for your business How to use customer feedback and the marketplace to determine what products to create next   

  • How Many YouTube Subscribers Does It Take to Make Six Figures?

    13/07/2021 Duração: 48min

    You'll learn from an entrepreneur on how she built a business to reach the first six-figure mark by having authentic conversations with her audience. Tailored Beauty sells quality ingredient beauty products that are safe for all ages. For more on Tailored Beauty and show notes: https://www.shopify.com/blog/tailored-beauty-social-ads Tune in to learn Why manufacturing is the most important skill to master early on How many followers and subscribers they had before hitting the six-figure mark Why it's dangerous to think that your customers think or behave like you 

  • The YouTuber Who Built an 8-Figure Fragrance Company

    06/07/2021 Duração: 46min

    Jeremey Fragrance is the go-to fragrance reviewer on YouTube, with over a million subscribers. Along with his brother Kamil, they built Fragrance One and presold a million in sales on its first launch.  Fragrance One creates the highest quality fragrance for any situation so you can get endless compliments throughout your day. For more on Fragrance One and show notes: https://www.shopify.com/blog/https://fragrance-one-youtube Tune in to learn How to turn an influencer business into a scalable product business What they do to get a 30% repeat purchase rate The pros and cons of working with family members 

  • How Sarah’s Scribbles Went From Viral Comic to Creative Franchise

    29/06/2021 Duração: 28min

    Sarah’s Scribbles has gathered close to 4 million fans on Instagram while Fangs was read over 38 million times. Sarah Andersen, the artist behind both pieces of work shares how she manages her business and creative process. For more on Sarah Andersen and show notes:  https://www.shopify.ca/blog/sarahs-scribbles-merch Tune in to learn: The key qualities that Sarah looks for in her publishing and business partnersThe process of turning a viral comic into published booksAnd the way Sarah approaches merch to make it authentic to her audience

  • How the Sustainable Brand Beloved by British Royals is Supporting Underprivileged Children

    22/06/2021 Duração: 43min

    You'll learn from Paul on how he and his brother built a travel brand that gives back to underprivileged children in countries that were struck by the 2004 tsunami. Gandy's International is a sustainable outdoor travel clothing brand that gives back to underprivileged children by building kids' campuses all around the world. For more on Gandys International and show notes: https://www.shopify.com/blog/gandys-international-impactful  Tune in to learn  How to vet charities before partnering with them Why they aim for a 60% margin on their products How to determine if a content creator is a good fit for your brand  

  • The Ballsy Idea Behind Building a 10,000 Subscriber Base

    15/06/2021 Duração: 46min

    You'll learn from an entrepreneur how he built a playful personal care brand without compromising the product image. Ballsy makes men's personal care products for below the belt. For more on Ballsy and show notes: https://www.shopify.ca/blog/ballsy-subscription   Tune in to learn How to create a bold, fun, and playful brand and the benefits of such a brand What's involved in custom formulating personal care products The big lesson they learned after they thought they lost 1,000 packages during Valentine's Day 

  • How a Former Banker Turned Pastry Chef Whipped Up Cult-Favorite Skincare

    08/06/2021 Duração: 28min

    You'll learn how Kate McLeod found her ideal business partner, how conversations led to retail partnerships, and how motherhood and COVID can have silver linings. For more on Kate McLeod's namesake skincare line  and show notes: www.shopify.com/blog/kate-mcleod-partnerships   Tune in to learn: Why cold calling and emails can lead to fruitful partnerships How to grow from media coverage The importance of finding the right business partner based on shared values 

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