Shopify Masters | The Ecommerce Business And Marketing Podcast For Ambitious Entrepreneurs

Sinopse

Shopify Masters is a podcast brought to you by Shopify where successful ecommerce entrepreneurs and experts share their business experience and inspirational stories.Each week, our host Felix Thea invites successful entrepreneurs to share their experience and practical advice for growing an online business on Shopify. Guests on the show come from a wide range of backgrounds and share insight into topics such as creating viral Facebook ads, outsourcing parts of your business, creating licensed products, running a newsworthy pop-up shop, optimizing your social media marketing, content marketing for SEO, and tons more. These are seasoned entrepreneurs that come from diverse backgrounds who are willing to pull back the curtain and share their best practical advice. Subscribe to the show and leave us a review to let us know what you think!

Episódios

  • Learnings from Hidden 6-Figure Manufacturing Costs

    Learnings from Hidden 6-Figure Manufacturing Costs

    05/01/2021 Duração: 57min

    We chat with Kirpal Bharaj of Stay Sixty on how he launched a reusable water bottle company that combines sleek, Scandinavian-inspired, aesthetic with intuitive design innovation. For more on Stay Sixty and show notes: www.shopify.com/blog/stay-sixty-manufacturing  Tune in to learn How to use big brand strategies when starting a smaller business The hidden six-figure costs in manufacturing How to use Facebook ads to introduce a new product to the marketplace  

  • Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

    Leveraging Influencer Marketing to Build a 7-Figure Jewelry Brand

    22/12/2020 Duração: 51min

    From this episode, you’ll learn the three key components that allowed this jewelry business grew to a seven-figure business. From manufacturing to influencer marketing, Akram breakdown his complete business journey. For more on Nominal and show notes:www.shopify.com/blog/nominal-influencer-marketing  Tune in to learn:  What questions you should ask manufacturers before partnering with them Their game plan for selling as many products as possible at trade shows The best way to approach influencers to improve the chances of them working with you  

  • The Marketing Tactics of LeBron James’ Sports Nutrition Company

    The Marketing Tactics of LeBron James’ Sports Nutrition Company

    15/12/2020 Duração: 43min

    In this episode, you’ll learn how Lebron James’ supplement company established itself as a leader in the supplement space. Ladder is a sports nutrition company dedicated to creating high-performance, NSF Certified for Sport® workout supplements for daily use. https://www.shopify.com/ladder-brand-identity Tune in to learn How this entrepreneur establishes brand identity to increase the perceived value of their brand and to charge a higher pricepoint How they decide what kind of information should be and should not be present on each page of their website What is like to run a business that involves huge celebrities like Lebron James and Arnold Schwarzenegger 

  • The Formula for Building a Cult Favourite Skincare Line

    The Formula for Building a Cult Favourite Skincare Line

    08/12/2020 Duração: 38min

    We want to hear from you! Have feedback about the show or suggestions on who you like to hear from next? Take our short listener's survey here: https://www.shopify.com/survey  Tune in to learn: Julie's journey of turning home remedies into a natural skincare line with a cult followingHow Province Apothecary was featured in notable publications like Vogue Magazine, Goop, Refinery 29Why content marketing played a vital role in scaling the businessFor more on Province Apothecary and show notes: www.shopify.com/blog/province-apothecary-pivot

  • The Advantages of Brand Licensing in a Different Country

    The Advantages of Brand Licensing in a Different Country

    01/12/2020 Duração: 51min

    On this episode of Shopify Masters, we chat with Uri of Milky Mama Canada on his journey of bringing the Milky Mama brand to Canada.  Tune in to learn How to structure a licensing deal with a bigger brand Why and how to localize a product when you are selling in a different country How they used Facebook ads to build a huge list of leads before launching their business 

  • How This 8-Figure Brand Turns Skeptics Into Customers

    How This 8-Figure Brand Turns Skeptics Into Customers

    24/11/2020 Duração: 45min

    You'll learn from Chase on how they partner with trusted voices in specific communities to project a message that resonates with their consumers. For more on PowerDot®and show note:www.shopify.com/powerdot-partnership   Tune in to learn How to educate a customer that might be skeptical about your product Why this entrepreneur thinks about his online store as a physical retail store and it guides his decision making What are trusted voices and how they can be powerful in your marketing 

  • Growing a Niche Product into an 8 Figure Business

    Growing a Niche Product into an 8 Figure Business

    17/11/2020 Duração: 52min

    Life and business partners Colby and McKenzie Bauer are bringing functional and expressively minimalist accessories to market with Thread Wallets. Injecting creative designs into the sleepy category, the Bauers built the business out of their home and grew it into an 8 figure business.For more on Thread Wallets and show notes: https://www.shopify.com/blog/thread-wallets-nicheTune in to learnThe power of a “shallow rock bottom” and how it can help to quickly rebound from failureThe importance of in-person validation and pricingHow to identify a product or category that is more primed for the word of mouth marketing Have you ever head of Exchange Marketplace? It’s Shopify’s marketplace to buy and sell businesses. In addition to browsing businesses that are up for sale, you can now gift a business to an aspiring entrepreneur in your life for as little as $50. Visit https://exchangemarketplace.com/categories/gift-a-business  for more information. 

  • Art of Reinventing: How This Bicycle Company Refines Its Products

    Art of Reinventing: How This Bicycle Company Refines Its Products

    10/11/2020 Duração: 51min

    In this episode, you’ll learn from an entrepreneur how they extended the demand for bicycles and where to get the best feedback for your product. Brooklyn Bicycle Company manufactures bicycles & bicycle accessories to help people move around cities.For more on Brookly Bicycle Co. and show notes: https://www.shopify.com/blog/brooklyn-bicycle-product-development Tune in to learnHow they sold as year’s worth of bikes in one quarter alone and the logistics involvedThe 3 ways to compete in a marketplaceHow they use showrooms to learn why people did and didn’t buy

  • Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday

    Adapting to the Times: Three Unique Approaches to Black Friday Cyber Monday

    03/11/2020 Duração: 50min

    From bypassing discounts to incorporating social impact, for more on how these three previous guests  are planning for BFCM and show notes: https://www.shopify.com/blog/shopify-masters-bfcm-roundup

  • How a Beverage Brand Fills the Cups of Many

    How a Beverage Brand Fills the Cups of Many

    27/10/2020 Duração: 40min

    In this episode of Shopify Masters, we chat with Rod Johnson of BLK&Bold on the importance of representation, creating change within communities, and plans for the future.  For more on BLK&Bold and show notes: https://www.shopify.com/blog/blk-bold-social-impact  Tune in to learn Why Rod and Pernell left their corporate careers to start an impactful businessHow BLK&Bold established their retail relationshipsThe importance of scalability when building a business model

  • Building A Niche Board Games Business By Crowdfunding A Million Dollars

    Building A Niche Board Games Business By Crowdfunding A Million Dollars

    20/10/2020 Duração: 52min

    This week we are chatting with Dan Blacklock of BoxThrone about crowdfunding, SEO, and customer experience.For more on BoxThrone and show notes: https://www.shopify.com/blog/boxthrone-crowdfundingTune in to learn What factors led to the success of their $900,000 Kickstarter campaignWhat are the critical steps to take after your crowdfunding campaign endsWhy your SEO efforts should be focused on ranking high for Google Image Search results

  • Using TikTok to Generate 15,000 Sales in One Day

    Using TikTok to Generate 15,000 Sales in One Day

    13/10/2020 Duração: 37min

    You'll learn from an entrepreneur who used the power of TikTok that led to selling out their entire inventory for 6 months. For more on Peace Out Skincare and show notes: https://www.shopify.com/blog/peace-out-skingcare-tiktok  Tune in to learn When should you invent a new product or simply improve on an existing product How they use TikTok to acquire new customers The unique benefits of SMS marketing 

  • 7 Tips for Building a 7-Figure Business

    7 Tips for Building a 7-Figure Business

    06/10/2020 Duração: 52min

    In this episode, you'll learn from an entrepreneur who built her business from a personal need by creating stylish blue light glasses that merge fashion with function. Klassy Network since expanded to clothing and accessories. For more on Klassy Network and show notes: https://www.shopify.com/blog/klassy-network-social-marketing   Tune in to learn What is their 321 strategy that grew their Instagram to their first 1000 followers The criteria they look at to evaluate business opportunities and ideas Should you or should you not outsource your Facebook ads to an agency 

  • The Scientific Way to Generate and Test Business Ideas

    The Scientific Way to Generate and Test Business Ideas

    29/09/2020 Duração: 49min

    We chat with Stefan Gehrig of King Kong Apparel on product development, prelaunch strategies, and how to generate repeat sales. King Kong Apparel is the makers of high-quality bags and backpacks for serious athletes. For more on King Kong Apparel and show notes: https://www.shopify.com/blog/king-kong-apparel-prelaunch  Tune in to learn How to use the scientific method to come up with a business idea How to drive traffic to a pre-order page How to build up excitement for new product releases 

  • The Power of Data and Feedback for Growing a New Brand

    The Power of Data and Feedback for Growing a New Brand

    22/09/2020 Duração: 44min

    You'll learn from an entrepreneur who used consultations to quickly evolve and adapt his business over time.  The Nue Co. helps people redefine their relationship with good health and how supplements play a part in that. For more on The Nue Co. and show notes: https://www.shopify.com/blog/the-nue-co-data  Tune in to learn How to use consultation surveys to learn exactly how to market to your customers The most challenging part of having a 12-month product development process Why they chose to advertise using billboards 

  • The Journey of a Million-Dollar Customized Jewelry Brand

    The Journey of a Million-Dollar Customized Jewelry Brand

    15/09/2020 Duração: 50min

    For more on Revival Jewelry and show notes: https://www.shopify.com/blog/revivial-jewlery-crowdsource   Tune in to learn How to manage a business that requires customization for every product How they crowdsource the design of their jewelry How they market their business when 50% of their customers are buying products as gifts 

  • Using Life Savings To Kickstart A Planner Business

    Using Life Savings To Kickstart A Planner Business

    08/09/2020 Duração: 45min

    We chat with Marissa Groots from STIL on how to scale a side hustle, working with large retailers, and how to stay creative with marketing strategies.  STIL a company that aims to design organizational products that inspire women to feel, work, and find their best selves. For more on STIL and show notes: www.shopify.com/blog/stil-marketing  Tune in to learnHow she was able to sell out her first production run using her life savings  Why the moved from focusing on big influencers to featuring their customers into brand ambassadors How she turned a seasonal business into predictive and stable revenue throughout the year  

  • Achieving High Conversion Rates in a Saturated Market

    Achieving High Conversion Rates in a Saturated Market

    01/09/2020 Duração: 47min

    In this episode of Shopify Masters, we chat with Dean Legg of PureChimp about social media ads and how to achieve high conversion rates in a saturated market.  PureChimp sells Feel good Japanese matcha green tea and  100% natural skincare. For more on PureChimp and show notes: https://shopify.com/blog/purechimp-social-ads Tune in to learnHow to increase your conversion rateWhat to do when you see a lot of competition entering your marketThe pros and cons of the different paid advertising platforms

  • The Pre-Launch Strategies of A Million-Dollar Brand

    The Pre-Launch Strategies of A Million-Dollar Brand

    25/08/2020 Duração: 55min

    In this episode, you'll learn from entrepreneurs how they built and scale an online business by only using Instagram.Healthish sells health-based products that help you live a 'healthish' lifestyle. For more on Healthish and show notes: https://www.shopify.com/blog/healthish-influencer-marketing  Tune in to learn What is a golden trifecta rule for choosing products How to identify Influencers to do Instagram influencer marketing What is an ideal Influencer marketing deal 

  • How 2 Teachers Started a 7-Figure T-Shirt Business

    How 2 Teachers Started a 7-Figure T-Shirt Business

    18/08/2020 Duração: 50min

    You'll learn from an entrepreneur on how they built a 7 figure T-shirt business and how they differentiated in a saturated market. Tumbleweed TexStyles is a Texas-inspired lifestyle apparel brand that was started by two high school teachers with a passion for fashion, music, outdoors, food and culture. For more on Tumbleweed TexStyles  and show notes: http://shopify.com/blog/tumbleweed-texstyles-side-hustle  Tune in to learn What should T-shirt entrepreneurs not to waste their time and money on How to test and design before moving into production What is the best time to email your customers 

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