Social Media Simplified



Social Media Simplified is the podcast for business owners who want to harness the power of digital marketing to grow their business online.Join us for weekly 10-20 minute episodes where we share practical tips and information to help your small business use social media and online marketing effectively and without frustration.


  • Creating bigger packages that sell for more with Pam Larouche and Elisa Costanza-Reyes

    23/07/2020 Duração: 21min

    Are you selling many small packages instead of larger packages? Are you frustrated because you’re working all the time and not meeting your sales goals? Holistic Sleep and Parenting Consultants Pam Larouche and Elisa Costanza-Reyes of Restful Parenting join me on the podcast to talk about how you can start creating higher-level packages that ensure your revenue is higher and you are happier. You CAN make the kind of money that makes you feel good about your business and creates exceptional value for your clients. For more visit Podcast editing by Eric Wellman

  • Whats Holding You Back

    16/07/2020 Duração: 13min

    n today’s episode, I’m going over the five things that I see business owners struggle with regularly. These things hold business owners back from moving forward in their businesses and it’s important for everyone to know what they are and if they recognize any of them, to make the shift necessary to move past them. For more information visit Podcast edited by

  • How to love what you do with Dr. Helen Ofosu

    09/07/2020 Duração: 22min

    I talk to people in various stages of life, and whether they're still in their careers or whether they're in business, they often struggle with how to love their work. It’s very important to me to help people find things that they actually enjoy doing and believe they can make a living doing. Loving what you do is kind of a big deal to me. I thought the perfect person to help people start figuring that stuff out would be Dr. Helen Ofosu. Dr. Helen Ofosu’s background is in business psychology, officially known as industrial organizational psychology. She helps employers find the right people and makes sure they’re going to be able to deliver when they’re hired, not just say the right thing during an interview, but can actually deliver. She also offers support when it comes to issues related to diversity, inclusion and anti-racism. The other side of her business is working with individuals who want to enjoy their careers more, who aspire to become better leaders - leadership assessment and executive coaching.

  • Creating Content with Good Production Value with Rachel Browne

    02/07/2020 Duração: 19min

    Content marketing is a fundamental part of online business growth. If you are marketing your business through content creation, that's great - but how well are you doing it? Is there room for improvement?  Today’s podcast is about creating content, the hows, the whys, the whens and the wheres. Rachel Browne of The Art Of Digital Content joins me to talk to us about how to start creating stand out content that will get you the views and engagement you are looking for. For more info visit

  • Building Your Authority with Deepshikha Sairam

    25/06/2020 Duração: 18min

    I talk a lot about visibility and the impact it can have for your business, but most business owners are still afraid to post stuff online. With that in mind, I’ve invited Deepshika Sairam who is an Organic Lead Generation Expert and Business Mentor to the Biz Podcast today. She helps coaches and consultants scale their businesses with joy and ease.

  • Getting out of your own way to make more money with Lara Wellman

    18/06/2020 Duração: 12min

    This Biz Podcast episode discusses one of the most common reasons people hire a business coach - to help them figure out how to make MORE money. Business owners often want to make more money but they don't know how they're going to do it because they are already operating at full capacity. They have no more time. How are they going to make more money without burning out, without feeling like everything is falling apart, and most importantly without hating their business? To find out more visit Editing by Eric Wellman:

  • Making the Most of Your Time with Maya Khanna Le Roy

    11/06/2020 Duração: 17min

    When I talk to business owners, time is often the biggest obstacle and stressor. There’s never enough of it and entrepreneurs end up working all hours of the day and night trying to get everything done. As business owners, we often come up with ways to move our business forward, but then we add those ways to our already full to-do list and then comes the struggle and the defeat of never getting the important things done.  In this podcast episode, I am speaking with Maya Khanna Le Roy, founder of a coaching and strategy firm called MKLC who help entrepreneurs and leaders get clear and create space for their best work. We get into all the things you can think about and do to make things less dreadful.  When you have a great idea, but can’t find the time to execute it, it can feel awful.  You don't know how to do it. You feel like you can’t do it. You feel bad because you didn’t do it. It’s exhausting so people avoid it. If you’re feeling like you are at capacity, I want you to ask yourself these questions…

  • When it feels like there's never enough money

    28/05/2020 Duração: 08min

    This Biz Podcast episode is based on a previous training I did for entrepreneurs who felt like there is never enough money. Why are we always struggling to get comfy with having enough money to get everything we need both professionally and to pay ourselves? Season 3, ep 12.png If you’ve experienced these feelings, you’re not alone. Many business owners feel like there is never enough money. Once you’re clear on why you are feeling this way, it opens up the path to feeling like there IS enough money. To find out more visit Editing by Eric Wellman:…63095641287799100

  • Growing into a Leader with Jennifer Reynolds

    21/05/2020 Duração: 19min

    Are you currently a solopreneur or contract out some work, but would really like to grow your team and your business? Are you afraid of what it would mean to change the role you play in your business from doer to leader? In this podcast episode, I am speaking with Jennifer Reynolds, founder, lawyer and mediator of Fresh Legal in Ottawa, a team of family lawyers and child protection lawyers who focus on helping people with transitions, challenges and family life. We’re discussing how Jennifer has taken Fresh Legal from a solo operation to a legal firm that has multiple lawyers and the shifts that needed to happen as she stepped into being the leader of a bigger law firm. To find out more visit Editing by Eric Wellman:

  • Growth and change through resistance with Amy Friesen

    14/05/2020 Duração: 22min

    Stories and seeing the path others have travelled that you’d like to travel can really help you see how you’re going to move forward on your journey as an entrepreneur. So I’ve invited some of my clients, past and present, to join me on the podcast to talk about some of the growth and changes they’ve gone through, so you can learn and be inspired by all they’ve done. Amy Friesen, founder of Tea and Toast joins me on the podcast to discuss how her business grew, and some of the resistance she met on the way. We talk about why she knew she had to change things, and how change was the best thing for her business. Tea and Toast develops strategies for families who are looking to make a move into retirement living, and around retirement and long term care. To find out more visit Editing by Eric Wellman:

  • Boundaries for a Better Business with Lara Wellman

    07/05/2020 Duração: 13min

    A common conversation I have with people is around how they feel like they're working all the time. They're working so hard, and it still doesn't feel like it's enough. It feels like they're not making enough money or they're not able to figure out how they can grow to the next level because they're already working so much. They're starting to resent their clients or resent their businesses or think maybe this wasn't the right thing for them to be doing in the first place. They get frustrated and tired, and just don't want to do it anymore. And so, we work together to figure out what it is that's going on, and what it is they should be prioritizing. We discuss why it feels like they're out of time, out of options and frustrated. I believe there are four things that are causing feelings of stress and overwork in so many business owners. Listen to find out all about them, of check out all the notes at To find out more visit Editing by Eric Wellman: https:

  • Productivity and System tactics to help you make more money with Amber De La Garza

    30/04/2020 Duração: 20min

    Productivity is a word many business owners throw around. Many people think productivity means just doing more, but it's not just doing more, it's about doing the right things. In essence, productivity is investing your best time into your best activities, which is a great framework because it can apply to anything. My guest on the podcast today is productivity specialist, Amber De La Garza. Amber is a sought-after coach, trainer, speaker, writer, host of the Productivity Straight Talk podcast, and creator of the S.T.O.P. Leverage Formula. She helps business owners improve their time management and elevate their productivity to maximize profits, reduce stress, and make time for what matters most. For more information check out the show notes at Editing by Eric Wellman:

  • Season Three, Episode 7: Working Through a Pandemic with Lara Wellman

    23/04/2020 Duração: 13min

    Some things to remember in pandemic times! For more information check out the show notes at Editing by Eric Wellman:

  • How Top Earners Make Decisions with Bethany Perry

    12/03/2020 Duração: 24min

    Life Coach and Success Mentor, Bethany Perry works with heart-centered visionaries who want to live a fully self-expressed life. She supports her clients in their personal development in order to improve their professional success. Bethany joins me on the podcast to share five steps business owners can take that will lead them to success. This process helps top earners and leaders make decisions and be successful. What is success? One of the more tangible ways people measure success is by how much money they are making. But what about things like time, freedom, and having more energy and being happier? One of Bethany’s favourite analogies is that we can want more out of our life and out of our business and if you imagine more coming in the form of time, money, energy, happiness, imagine those things as water. If we're one cup and we want a gallon’s worth of abundance, we actually have to become a gallon container in order to be able to receive that. It’s about becoming a bigger container in our own lives s

  • Go Pitch Yourself on Podcasts with Angie Trueblood

    05/03/2020 Duração: 18min

    Have you ever wanted to be a podcast guest, but don’t know where or how to get started? Angie Trueblood is a podcast visibility strategist, which means she and her team work with clients in a one-on-one capacity to help them land podcast interviews in front of relevant audiences so they can grow their businesses and achieve their goals. I asked Angie to join me on the podcast because many of my clients are getting to that space where they would like to be on podcasts, but they don't know where to start. They're not sure anybody would be interested in having them. And so, I thought this would be the perfect conversation to have. For more information check out the show notes at Editing by Eric Wellman:

  • Understanding funnels with Mia Farrington

    27/02/2020 Duração: 21min

    We hear about sales funnels all the time. If your business is online then you’re supposed to build a sales funnel and have a list and all the pieces that go with it, however, a lot of business owners feel overwhelmed at the idea of building a funnel. My guest on the podcast this week is Mia Farrington. Mia is a sales funnel strategist and creator. She helps people craft strategies to bring cold leads in, nurture them, and turn them into customers.If you’re building a business of any kind then you need a sales funnel. Sales funnels can range anywhere from something super simple to something incredibly complex, such as a multi-journey sales funnel. The complexity depends on what your niche is and where you are in your business. For more information check out the show notes at Editing by Eric Wellman:

  • Is it time to write a book? With Sarah Fox

    20/02/2020 Duração: 20min

    I was at an event a few years ago and somebody on stage said, everybody needs to write a book. At that time, I was in a place where my response was, “Ridiculous. Absolutely not. I do not need a book.” And now years later I think, you know what? Maybe I do want to write a book. I actually do have a lot to say and I think most people have a lot to say, but they have a hard time wrapping their head around whether or not they should actually write a book. And so, that's why I wanted to chat with Sarah Fox, writer, Book Coach and CEO of The Bookish Fox, an editorial agency. What you have to say matters Sarah knows that many people don’t believe they can write a book. Whether they have PhDs or didn’t complete their high school educations, everyone has that feeling of, “Who me?” It's the classic imposter syndrome where people think, “why is my book any different? It’s already been done. I'm not qualified for this. What do I have to say that will contribute?” And while things might have been said before, different

  • Building Authentic Relationships with Alexis Dean

    13/02/2020 Duração: 21min

    Do you struggle to make real connections for your business? Do you panic when it comes to starting a conversation with a stranger at a networking event? You’re not alone. Joining me on the podcast to talk about building authentic relationships is Alexis Dean, founder of the Dovetail Community of Woman Entrepreneurs. Dovetail has a couple of main groups of entrepreneurs that they work with. They have their women on the rise, which is women who are growing and scaling their businesses, typically anywhere from six figures up to seven figures. And then they have their Dovetail summit ladies who are more experienced business owners and typically generating seven figures plus annual revenue. Alexis also owns a corporate team building and training business that she has had for about six and a half years. Needless to say, Alexis has built many authentic relationships over the years.By building authentic relationships you can market and grow your business without needing a huge budget to do it. Alexis has done this.

  • From Beliefs to Action with Lara Wellman

    05/02/2020 Duração: 07min

    Season two of The Biz Podcast has come to a close. I enjoyed talking about beliefs that are holding business owners back from creating success and I hope listeners were able to recognize what is holding them back. It was 20 great episodes all about how we think we need to do things the right way or that we need permission to do things. We also talked about how our health can affect how we think about our business and our ability to create success in our business. Season Two was belief busting We also discussed how we don’t have to follow what we were taught to believe and that we can build a business and be true to our values, make a difference, and work less without sacrificing the money we earn. Listeners were also reminded that they have stories and have things in their lives and businesses that others can relate to. We all get caught up in what we think things should look like or what we feel we don’t have time for - and season two showed listeners how to break through those limiting beliefs. W

  • How sleeping more can give you more time with Diane Dauphinais

    30/01/2020 Duração: 18min

    n the previous podcast episode, we talked about how many business owners lack sleep, even though they know sleep is important. We also worked through the belief that entrepreneurs have to work, work, work - even if it means sacrificing sleep. This episode continues to dive into the importance of sleep. I am joined by Diane Dauphinais of Sound of Sleep Consulting Services. Diane works with individuals of all ages, as well as business owners and families struggling with sleep to help them get their sleep back on track.   For more information check out the show notes at Editing by Eric Wellman:

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