More Than A Few Words



A Marketing Conversation for Business Owners


  • #1009 AI Makes Stuff Up

    26/05/2024 Duração: 01min

    When it comes to using AI for your marketing, I am reminded of the Russian proverb - Trust, but Verify.  It rhymes in Russian... But it makes sense in any language.   When you are thinking about using AI, remember that sometimes, AI will make up information to answer a question. There are some really alarming instances where someone used AI. They even cited the information given to it by the robot only to find out at the worst possible moment that the source didn't exist.  So use the tool to write content, but never never never let it go without looking it over.  Ask yourself, is this up to my standard? Does it sound like me? And, most important, is it accurate.  

  • #1008 Profitable Partnerships | Robin Waite

    23/05/2024 Duração: 12min

    It was a real treat to have Robin Waite back in the guest chair. A business coach and public speaker, Robin share a success story about one interview that lead to 1,500 leads and over £150,000 (approximately $180,000) in business revenue. His story underscores that the journey to overnight success often involves months or years of effort, intentional networking, and value creation. So how did he do it? Robin shared a simple five step process that helped him create a successful partnership, and is only marketing plan.  Hyper Intentionality: Be clear about who you want to partner with and what you want to achieve from the partnership. Instead of focusing solely on personal gain, begin by delivering value to the other party and building relationships that benefit everyone.  Get Out and Meet People: In today's digital age, it's easy to rely solely on online interactions. However, there is real value of attending events, meeting people face-to-face, and making personal connections.  Be Helpful: When you are willin

  • #1006 Thanks, But I Don't Need Your Help | Marketing Minute with Lorraine Ball

    19/05/2024 Duração: 02min

    So today's marketing minute is a bit of a rant. Every day people reach out to me on LinkedIn, offering to help me grow my business. I’m sure they genuinely believe (not) they can help me. I’m just not interested. Don't get me wrong, it isn't because I think I am the leading authority on every subject and have nothing else to learn. I object to their sales process, targeting anyone with a key word in their bio. Don't be someone I will hate!  Before you reach out and offer your services to me or anyone else on LinkedIn look at my career path and my experience. Consider where I am on my journey to make sure you are offering a relevant solution. That will make your marketing efforts more productive. I’ve been podcasting for 15 years and I have released one thousand episodes. I don’t need tips on how to start or promote a podcast. If I haven’t figured it out by now, I never will. Ask questions about what I’m working on or struggling with before you dive in with your solution. I ran a digital agency for 19 years,

  • #1005 Should I Get a Trademark? | Samantha Bradshaw

    16/05/2024 Duração: 10min

    Earlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business.  If you missed that episode, you can find it here. This is a continuation of that conversation where we focus on whether you should invest in a trademark for your business.   Samantha shared a few things to consider as you weigh the pros and cons. Consider Your Business Goals:  If you plan to expand your business, work in it long-term, or pass it on to others, trademarking can solidify your reputation and become a valuable asset when selling the business or protecting your brand. On the other hand, if this is a lifestyle business or you don’t expect to grow beyond you local community, you may not need a trademark. Understand Your Risk Level:  The purpose of a trademark is to protect what you are building.  For a small local business, such as with a single-location restaurant, your risk level may be lower and trademarking may not be necessary. You will still want to run

  • #1004 Social Media is Social | Deidre Tshien

    14/05/2024 Duração: 11min

    How many times have you heard someone say, “s.ocial media is social”?   When you hear that, what do you wonder what it really means, or how you actually get social on social media?  That was the topic of my conversation with Deirdre Tshien co-founder and CEO of Capsho, the world’s first AI-powered Podcast Copywriter. Dierdre’s explained a good strategy is based on more than just posting  content.  It is built on conversations and interactions with your audience.  To do this effectively, you need four types of social media posts. Awareness Post: Start with a question or statement to open a conversation and gauge interest. Elaboration Post: Dive deeper into the topic you’ve introduced, providing more value and demonstrating your expertise. Mixing interactive and informative content keeps your audience interested and establishes you as authority.  Community Post: You don’t have to have all the answers. Sometimes the best thing to do is share content from someone else.  Also, build community by letting your audie

  • #1003 Don't Write Every Day

    12/05/2024 Duração: 02min

    So you want to become the expert in your field. and you are writing blogs, crafting seminar slides, recording podcasts.  You’re doing it all. But let’s be real, constantly coming up with fresh angles on the same topic can be draining. And in the fast-paced world of online content, what’s hot today might be forgotten tomorrow. Or, your best piece of content was released at the wrong time, so very few people saw it. The trick for every professional, trying to build a reputation as a subject matter expert is how do you make the most of your best work without boring your audience to tears?  I will let you in on a secret, it isn’t about creating more and more content.  It is  about repurposing your content smartly. Instead of reinventing the wheel, give your existing stuff a new lease on life.  Then, instead of killing yourself to create a mountain of new content, use some of my favorite repurposing tips  to fill your feed. Then you will have more time to create fewer, better pieces of content. Check out these tri

  • #1002 Women in Technology | Denzil Eden

    09/05/2024 Duração: 11min

    I spent some time with Denzil Eden, the founder of Smarty AI, an AI productivity assistant that aims to enhance routines and automate tasks. Denzil shared her experience as a female entrepreneur in the tech space.  Throughout our conversation, she had great insights and advice for other women looking to play in the tech space.  Here are the key points from the interview: Challenges in the Tech Space: Denzil shares her journey as a young, female founder in the tech space and highlights the uphill battle she faced due to the crowded productivity market and the subconscious biases against women in tech. Her perseverance and resilience helped her navigate these challenges, ultimately leading her to success. Advice for Aspiring Founders: Denzil emphasizes the importance of validating ideas and understanding customers' needs before building a product. She suggests using landing pages, prototypes, and user interviews to gauge interest and gather feedback before investing significant time and resources, which can

  • #1001 Create 30 Days of Content in 90 Minutes | Aaron Witnish

    07/05/2024 Duração: 10min

    I don't know about you,  but I spend way too much time creating content. I'm always looking for a faster way to get it done so I can get back to the part of my business that actually generates revenue.  If you're struggling with those same issues this conversation with Aaron Witnish is just for you. Aaron introduces a three-step process for generating thirty days of content in just ninety minutes. To start the process, do a bit of research.  Use Google’s "People Also Ask" feature to identify questions real people are asking about your product  or service every day.  Once you have the questions record the answers.  You can gather a wealth of material in a short video that can be repurposed into  clips for social media or longer written posts.  Using AI Tools like Opus Clip you can easily cut long videos into short clips, saving time and effort in the editing process. Using Chat GPT to summarize the transcript  creates content that is still authentic because it started with your words, not a generic search  Aar

  • #1000 - Celebrating 1,000 Conversations.

    03/05/2024 Duração: 01min

    If you had told me fifteen years ago, when I was running around recording conversations on my iphone that I would still be doing it a thousand episodes later, I would have told you you were crazy. But here I am, celebrating 1,000 episodes. I have had an amazing ride meeting interesting people from all over the world. I have learned so much from them about marketing and marketing trends and I have enjoyed sharing that information with you, my audience. So instead of asking for anniversary presents, I want to give you one.  I have a special thank you offer.  If you comment on post and tag me, anywhere on social media, share a screen grab of a review, or simply drop me a note, I'll send you a code for unlimited, free access the toolbox. That is a lifetime membership so you'll have the ability to access all of the training programs, all the workbooks, all the content, forever. So drop a review, send me a note or leave a comment and you're in. And, if you're curious about any of the conversations you've missed  yo

  • #999 Short Form Video Tips with Jennifer Denney

    02/05/2024 Duração: 12min

    Like it or not, short form video needs to be a part of your overall plan.  So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort. 1) Remember it is disposable content, so it doesn't need to be perfect.  2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day.  3) Use AI to create shorts with captions.  4) Keep the main image in the frame.  Different platforms will crop; the video in different ways.  5) Mix up the style so the content looks fresh in the feed, but still looks like your brand 6) Don't be afraid to reshare videos that your audience may not have seen.    More on this topic FREE TRIAL OF OPUS CLIPS TO START CREATING YOUR SHORT VIDEOS. 

  • #998 Meditation for the Real World

    30/04/2024 Duração: 11min

    If you are like most business owners there is a lot of chaos and stress in your day.  So sometimes you just need to take a breath.  I have talked with other stress reduction experts in the past, so it was fun to revisit the topic with Ann Swanson, a best-selling author whose book on yoga practices has been translated into 15 languages. In this conversation we talk about how  a few minutes of yoga or meditation can completely reset your day. These simple techniques provide immediate stress reduction and improvement in your ability to focus.  A short pause can also lower blood pressure and heart rate.  Ann shared some simple techniques such as focusing on breath and body sensations.  Shifting your attention to relaxing just one part of your body. Integrating mindfulness cues into your daily activities,   LEARN MORE

  • 997 Give Your Voice to AI

    28/04/2024 Duração: 01min

    These days, every content marketer is experimenting with AI.  And it is a wonderful tool if you use it well. For example, you can ask it to create 10 or 12 social media posts that refer back to one blog post. However, you need to review those updates and make sure they actually sound like you because left to its own devices, artificial intelligence has essentially two voices. Stuffy Professional and College Frat Boy. If neither of those tones are you, you need to go in and tweak the tone so the content content sounds like it's coming from you. I've had a lot of great conversations about AI lately with some really smart people.  Be sure to look for them in the feed and subscribe, so you never miss another episode. 

  • #996 Masterminding Success

    25/04/2024 Duração: 11min

    If you’re like most business owners you don’t have all the answers. There’s so many skills you need to master, and tasks you need to accomplish that you may need to turn to the experts to get your questions answered. Hiring an army of consultants can be overwhelming and expensive so that’s when belonging to a mastermind group can be so beneficial Zachary Parker Harris joined me to discuss the benefits of mastermind groups for business owners. As the leader of Junto Global, he helps entrepreneurs connect and build relationships for business success. Parker explained how a mastermind group creates the space for continuous learning and relationship building. To be effective, there needs to be open and authentic communication where members can bring both their strengths and weaknesses to the table. They discuss the value of exploring high-leverage questions and how masterminds can uncover deeper issues than initially apparent. Comparing mastermind groups to consulting, Parker explains the unique advantage is havi

  • #995 Use AI to Repurpose Your Content | Greg Wasserman

    23/04/2024 Duração: 11min

    If you're like me, you're cranking out a ton of marketing content and your wishing you could get way more bang for every minute you put into it. Well, according to Greg Wasserman, head of growth partnerships and community for Cast Magic, if you're willing to enlist the aid of a little AI your can make the time you spend much more effective. Greg really believes in the importance of recording everything, whether it's thoughts, meetings, or conversations, as potential content sources. With the help of AI tools you can transform these recordings into various resources, such as blog posts, social media clips, and LinkedIn posts, giving you a consistent content presence without spending hours and hours to create the content. . Think about content as a volume play, as you try to increase your brand visibility and engagement. Greg suggests using AI to repurpose content not only saves time but also allows you to cater to the evolving algorithms of search platforms.  For example, Google prioritizes content that answer

  • 994 - Why the Tortoise Always Wins

    21/04/2024 Duração: 02min

    As a kid I loved the story of the tortoise and the hare.  One day the tortoise and the hare line up for a race. The hare with its speed seemed destined for victory. But the tortoise pulled off a surprising win. While he was clearly outclassed in speed the tortoise focused on the finish line.  Steady and plodding he made consistent motion forward.  In contrast the speedy rabbit burst forward, then paused and started again. His mad dash at the end just wasn't enough to win the day.  I often think of this fable when I talk to business owners who are frustrated by the lack of results in their marketing. It's usually because they're approaching marketing like the hare.  They get excited about a marketing idea and dive in with great energy and enthusiasm.  Of course, they are expecting immediate results.  When the results don't come they get distracted by the next great idea. They lose interest or simply forget.  But good marketing rarely provides instant results. Sure it would be great if the first time you ran an

  • #993 Using AI to Collect, Analyze and Use Data | Parker Olsen

    18/04/2024 Duração: 10min

    In this conversation, I jumped into the world of Artificial Intelligence (AI) and its applications beyond just content creation. Focusing on automation and workflow efficiency,  AI enthusiast, Parker Olson discusses how he uses AI to streamline operations in his business, PodPitch - an initiative fueled by AI. Day-to-day business tasks like data collection, data analysis, content creation, and more can be efficiently automated using AI. Olson introduces us to some handy tools for such purposes, like Bardeen and the ChatGPT API for Google Sheets. These tools can gather data from popular websites, analyze large datasets, clean and summarize the data, and even outreach prospective customers - all in real-time. Today's businesses are leveraging AI to automate their LinkedIn tasks, using tools like MeetAlfred. Coupled with ChatGPT and Bardeen, this AI trio can run a comprehensive LinkedIn profile analysis to determine potential customers. By comparing and contrasting your profile information with others, it gives

  • #992 What is Your Problem Solving Style? | Kris Ward

    15/04/2024 Duração: 11min

    Kris Ward is back in the guest chair, this time with a lively conversation about entrepreneurial personalities. She delves into her unique approach of categorizing entrepreneurs into five distinct personalities based on their problem-solving and process management styles. From the "Rushaholic" who thrives on speed but may overlook details, to the "Sufferpreneur" who excels at crisis management but struggles with burnout, each personality has its strengths and weaknesses. As Kris introduces each personality type, she highlights the common pitfalls and misconceptions associated with them. You probably won't change your type so it is important to understand your tendencies and find a balance between the strengths and weaknesses of your personality.  Kris encourages entrepreneurs to lean into their unique traits effectively, whether it's the meticulousness of the "Perfectionizer" or the multitasking prowess of the "Jugglerrama." Mastering your personality starts with self-awareness and Kris has offer listeners th

  • #991 Social Media Chef

    14/04/2024 Duração: 01min

    My husband is an amazing cook. He reads recipes, comes up with his own variations, blending and layering ingredients in new and delicious ways. Even though he is amazing in our kitchen, he could not own a restaurant. Why? He knows how to time a meal with three dishes for eight people, but expanding that to thirty dishes, for one hundred people requires skills he does not have. What does it take to be a social media chef? The same challenge exists when it comes to professional social media. Lots of people are good on social media. They are funny and engaging. They have a large following and interact regularly. But just because they are great at managing their own accounts does not mean they have the skills to be a successful social media chef. Precise Recipes It is easy to improvise when you are cooking for a few people. A pinch of this, a dash of that. If you don’t have enough potatoes you can substitute with carrots. When you are cooking for a larger group and they expect a potato, that is what you have to s

  • #990 Selling on LinkedIn with Karen Yankovich

    11/04/2024 Duração: 13min

    In this episode, I am joined by LinkedIn strategist and CEO of Uplevel Media, Karen Yankovich. A seasoned expert with over 30 years of experience, Karen talks about how LinkedIn can be instrumental in empowering women entrepreneurs and guiding individuals towards becoming industry thought leaders. The conversation begins with Karen elaborating on her approach to marketing based on relationship selling, a concept deeply ingrained in her due to her rich background in sales. By focusing on forming connections and creating mutually beneficial solutions, she explains how businesses can significantly benefit. Highlighting the platform’s positioning as a hub for all things business, she shares her views on why LinkedIn holds significant potential for wealth creation, personal branding and facilitating high-level business deals. She insists on investing even just 15 minutes a day building strategic relationships on LinkedIn can pave way for big contracts. Karen notes that to use LinkedIn effectively, it is crucial to

  • #989 The Confirmation Process

    09/04/2024 Duração: 10min

    Join this insights-packed episode as we welcome Janet Falk, a seasoned communication professional, and the chief strategist at Falk Communications and Research. She brings over 30 years of experience and discusses her innovative approach to understanding the buyer's journey, diverging from the traditional perspectives. Janet challenges the common belief that the buyer's journey is a passive process. She proposes an alternative idea she dubs "the confirmation process". Through this lens, the buyer undertakes a more active role, seeking to validate the identity, skills, and credibility of the professional or vendor they consider. The episode delves deep into this confirmation process and its three critical steps: Confirming the identity of the vendor, the adequacy of their skills and experience, and social proof from others. Janet further explores how professionals can facilitate these steps, increasing their chances of positively influencing the buyer's journey. Moreover, this episode emphasizes the crucial ro

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