Sinopse

Creative Warriors is a community of purpose-driven entrepreneurs and creative small business owners. Brave souls taking the road less traveled, forging our way through the world creating businesses marketing ourselves and our talents. Business coach, entrepreneur and warrior himself, Jeffrey Shaw, interviews leading authors, successful entrepreneurs, and well known creatives, who will offer you inspiration and best business practices that you can apply directly in your life and business. Topics include social media, marketing, time management, creativity as well as many out-of-the-box innovative business ideas.

Episódios

  • 587: Chuck Swoboda- How a Crisis can Unleash the Innovator’s Spirit

    587: Chuck Swoboda- How a Crisis can Unleash the Innovator’s Spirit

    13/05/2020 Duração: 44min

    We are in the midst of one of the most challenging times in world history. But if we’ve learned anything from history, we’ve learned that a crisis has always proven to be a great time for innovation. During difficult times people’s needs shift, which opens up all kinds of new opportunities for innovators to solve new problems. We often think that coming up with an innovation is simply coming up with a new idea. The reality is that innovation is not only an idea, but one that solves a problem and creates real value. The bigger challenge, however, is convincing people to embrace something new and different from what they know. And when people’s sense of normalcy has been challenged, they are often more willing to embrace new ideas. To dive deeper into the innovator mindset, I’ve brought on author and Innovator-in-Residence at Marquette University, Chuck Swoboda. Chuck is the President of Cape Point Advisors and retired Chairman and CEO of Cree, Inc., which led the LED lighting revolution. He has over 30 year

  • 586: Talking Stick- Can Virtual Be Personal?

    586: Talking Stick- Can Virtual Be Personal?

    11/05/2020 Duração: 20min

    With practically the whole world going virtual overnight, it brings up a lot of questions. For me, one of the big questions is "can it be personal?" To me, it is emphatically a YES and maybe even more so than in person. I offer a few reasons and examples of why. In the end, it's just another form of communication and offers expanded opportunities if we embrace it. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. F

  • 585: Keith Hall - Self-Employed: Present and Future

    585: Keith Hall - Self-Employed: Present and Future

    06/05/2020 Duração: 41min

    I’m very excited to bring you a special and extremely important episode today. Many small business owners are going through a very difficult time. We are worried about our own lives as well as those we serve. We Creative Warriors have heart, perseverance, and most importantly, grit. Additionally, the powerful financial influence we have on the economy is undeniable. So, now is the time for our voices to be heard. Having been self-employed for practically my whole life, it is extremely important to me that I do whatever I possibly can to keep the small business community strong and thriving. With these uncertain times, it is important we take the action needed to explore what can be done for our future- both as individual small business owners and as a powerful community. Often we Warriors hesitate to ask for help. Now is not the time. There are resources to guide us and give us what we need to explore our futures. We have to know- and demand- that we are taken care of, because we are an integral piece of th

  • 584:Talking Stick- Being Self-Employed

    584:Talking Stick- Being Self-Employed

    04/05/2020 Duração: 16min

    With all that's going on in the world, it's never been more important that the distinction be clear between being a small business and being self-employed. This is why I'm so excited that the next episode on Creative Warriors is with Keith Hall, President and CEO of the National Association for the Self-Employed (NASE). In this episode, I share some preliminary thoughts about the conversation. If you're self-employed, this is the beginning of change for you. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your

  • 583: Mike Michalowicz- Fix This Next to Level Up Your Business

    583: Mike Michalowicz- Fix This Next to Level Up Your Business

    29/04/2020 Duração: 49min

    We Warriors often try to fix everything that’s going awry in our business all at once. But we often don’t notice that there’s one specific thing that we keep banging our heads up against. Most of the time there is one particular core issue that needs to be fixed before anything else can and should be addressed. And everyone knows, I love a good system.   So, rather than bouncing around trying to fix things based on emotions, what we need is a reliable system to help us figure out what it is that truly needs to be fixed next in our business. Entrepreneurs might fear the term “going under” but sometimes all that is is taking a deep dive into your business’ pyramid of needs and tightening up those base levels before resurfacing at the top.  To help identify our most vital needs I’ve brought back my good friend and one of my favorite authors, Mike Michalowicz.  Mike is the author of Profit First, Clockwork, Surge, The Pumpkin Plan, and his newest release Fix This Next. By his 35th birthday, Mike had founded a

  • 582: Talking Stick- Songs To Hold You Up

    582: Talking Stick- Songs To Hold You Up

    27/04/2020 Duração: 14min

    This pandemic is like computer ram running in the background. Always there, spinning, exhausting. I don't want to make any assumptions that you feel that way, but if you're like me, you do. And I've heard that from many others. I personally have content fatigue. Tired of creating it and tired of receiving it. So we decided to offer you something very different. I asked my friend, Brant Menswar and his band Big Kettle Drum to perform three of their most uplifting songs. If you need to be held up a little right now, these songs are sure to do it! Enjoy! The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Brant and Big Kettle Drum - Brant's Website Big Kettle Drum Website Brant's Book- Black Sheep Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Yo

  • 581: Michael Stelzner - How to Become Well Known

    581: Michael Stelzner - How to Become Well Known

    22/04/2020 Duração: 53min

    Everyone knows I’m always looking for new ways of leveraging my expertise. Creatives often believe that the way to becoming well known in an industry is to start with creativity and then strategize around that. But what if we have it backwards? What if first we start with the science behind success and then apply the craft?  Personally, I’m great at creating content but terrible at sharing it. I’ve been open about my resistance to things like SEO and social media. But now is a great time to break those mindset blocks. Let’s begin to reframe our limiting beliefs as liberating truths. I truly want every single one of you heart-centered Creative Warriors to have the tools to step into the light and become well known in all the wonderful things you do. So that’s what I’m hoping my guest today will help with. Michael Stelzner is the founder of Social Media Examiner, author of the books Launch and Writing White Papers, and the man behind Social Media Marketing World–the industry’s largest conference. He’s also h

  • 580: Talking Stick- How To Be in a New World

    580: Talking Stick- How To Be in a New World

    20/04/2020 Duração: 40min

    What could be better than sitting down with a fellow Warrior who is exceptionally grounded in wisdom who also harbors the unique ability to be an amazing business strategist? It's exactly what we need at this time. To stay present and prepare for a whole new world. Thrilled to share the Talking Stick with Pamela Slim. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Pamela - Website Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill out the simple

  • 579: Rhonda Scharf- Turning Tech Fear into Opportunity

    579: Rhonda Scharf- Turning Tech Fear into Opportunity

    15/04/2020 Duração: 43min

    The advancement of technology and AI can be a touchy subject for some. However, I love digging into it because I feel it is important - especially now- to find peace with technology and get on the right side of the AI movement. I always want to encourage all the Creative Warriors out there to take advantage of the incredible technology we have at our fingertips. Understanding the realities, benefits, and direction of the tech movement could make the difference between scaling a business and being left in the dirt. How might technology make your time scalable? What does it mean for small businesses and how can they stay ahead of the curve? To break down why we shouldn’t fear technology I’ve brought on speaker, consultant, and author specializing in tech-driven people power, Rhonda Scharf. For over 25 years, Rhonda has helped companies and individuals get on the right track and improve their productivity, effectiveness, and efficiency. She’s conducted more than 2,500 training workshops and seminars for Fort

  • 578: Talking Stick- A Fair Chance

    578: Talking Stick- A Fair Chance

    13/04/2020 Duração: 15min

    Could there be a less obvious opportunity for you in this crisis? An opportunity to stand out, show up, be in service and be remembered? I think there may be and I explore this opportunity in this episode. It's just a gut feeling and observation and only time will tell. But whether my theory is right or not, the worst-case scenario is it will give you hope.  The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds of websites, I can tell you 98% of websites are not. Fill ou

  • 577: David Priemer - Sell the Way You Buy

    577: David Priemer - Sell the Way You Buy

    08/04/2020 Duração: 50min

    The greatest gift we’ve been given during this pandemic is the gift of time. Why not use this time then to hone in on developing specific skills, update our materials, and set ourselves up for coming out of this as prepared as ever? For those of us who provide services, this is the perfect time to reframe how we think about selling. How do you want to be perceived as a seller? So often sellers think it’s better to provide our customers with a lot of choices. The truth is that most of our customers would prefer we ease their decision-making by applying our expertise and curating their options for them. If we are able to apply empathy to how we sell- without letting it make us lazy- we will be revered as someone helpful and customers will be grateful for the experience.  To dive into the essentials of modern selling, I’ve brought David Priemer onto the podcast.  David is widely recognized as a thought leader in the area of sales and sales leadership, and has been published in the Harvard Business Review and

  • 576: Talking Stick- The Crisis Paradox

    576: Talking Stick- The Crisis Paradox

    06/04/2020 Duração: 16min

    It's natural in a time of crisis for your emotions and mindsets to be all over the place. Ranging from conviction to make best use of the time on hand to wanting to curl up in a ball somewhere. From pushing yourself to keep going to knowing when it's time for some self-care. The truth is, there's no right way to do this. What you can expect though is to experience a full range of emotions. That is the crisis paradox. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed hundreds

  • 575: Melanie Deziel - How to Generate Unlimited Content

    575: Melanie Deziel - How to Generate Unlimited Content

    01/04/2020 Duração: 47min

    I’ll admit, as someone who is constantly creating content, I’m often overwhelmed by it. But it is a topic that frequently comes up in my client sessions and one that is especially relevant right now. At a time when many of us are home and working on sharing more content with the world, it is important to make sure that what we create still has a purpose. With all the formats available to us now, how can we get our message out, support our business, and still keep ideas fresh, new, and interesting? Most people gravitate to formats they’re most comfortable in. I, for one, much prefer audio over writing. So how can we Creative Warriors stretch ourselves and not just benefit from unfamiliar formats, but feel confident in them, too?  To help us dig into how to tap into unlimited content ideas, I’ve brought on author, speaker, and online educator, Melanie Deziel. Melanie Deziel is the founder of StoryFuel, the author of “The Content Fuel Framework: How to Generate Unlimited Story ideas,” and an international ke

  • 574: Talking Stick- The After Effect

    574: Talking Stick- The After Effect

    30/03/2020 Duração: 21min

    In this episode, I challenge you to think about the after effect of the global pandemic. It WILL have an effect on your business. For better or worse remains to be seen. But make no mistake. With such a global shift, it will affect your business. Not just now, but perhaps years from now. People's values will change. What's important to them will change. The time is now to consider how your business fits into the new "norm."  The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having reviewed h

  • 573: Ken Foster - Find the Courage to Change Everything

    573: Ken Foster - Find the Courage to Change Everything

    25/03/2020 Duração: 47min

    It's fair to say, times are pretty scary right now. Now, I believe that we can and will get through it. But when things feel chaotic, it can be hard to keep a clear head and heart. It is time to collectively muster as much courage as we can to push through uncertainty and find ways to adapt.  Finding the courage to change even small things in our lives can feel like a huge task. All of us have it within us to make change, and there are ways we can develop our intuition and tune into our deepest wells of courage. But I often see people begin this process and then stop just before a breakthrough. Why is that? How does one find the motivation to move through discomfort? Can we be sure there is something on the other side?  To break down the power of tuning into courage, I’ve brought on philosopher, visionary, author, and radio show host, Ken Foster.  For twenty-three years, Ken has coached and mentored CEO’s, entrepreneurs, executives and senior professionals to take the courageous path, expand their limitat

  • I’m 572: Talking Stick- Constraints Inspire Creativity

    I’m 572: Talking Stick- Constraints Inspire Creativity

    23/03/2020 Duração: 15min

    What's possible? We are all living under constraints of some kind during this global pandemic. Entire countries under lockdown. Some states in the US under stay at home orders. Almost everyone forced to work at home. Financial constraints frightening and becoming a problem for many. Making do with whatever supplies and groceries we have in our house. In this episode, I explore what's possible. We look at how constraints can inspire creative solutions. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal c

  • 571: Tracy McCubbin- Empower Yourself by Living Clutter Free

    571: Tracy McCubbin- Empower Yourself by Living Clutter Free

    18/03/2020 Duração: 47min

    As we move deeper into this stressful time of waiting out the coronavirus, many of us are working from home or isolating ourselves for safety. I find that when there is uncertainty or chaos abound, that is when it is most important to push forward with whatever it is that makes us Creative Warriors. This is the perfect time to turn your space into one that will keep you on a path of productivity and help ease anxieties. And often that means decluttering. Your home or office should be a tool that you need to do your best out in the world. So, it is important to be mindful about how we relate to our stuff. Each of us has specific blocks that keep us from getting rid of things we don’t need. Whether they are emotional or strategic, we often don’t realize the real reasons behind why we are prone to clutter in certain areas of our homes. The first step is paying attention. From there we can begin to live more clutter-free lives. To dive deeper into the subject of decluttering your space to find freedom and succ

  • 570: Talking Stick- How To Thrive in Uncertain Times

    570: Talking Stick- How To Thrive in Uncertain Times

    16/03/2020 Duração: 30min

    The global coronavirus pandemic has almost everyone nervous. Maybe even more so those of us in our Creative Warriors community who are afraid of the impact this will have on their business. But there is another side. It is possible to use this time to thrive. This is not my first rodeo in the world-changing events arena. I've been through 911, the Great Recession and now this. I have some practical advice for you that I hope you'll take to heart; advice that is meant for the unique experience of being a Creative Warrior. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Mes

  • 569: Kelly Smith and Derrin Hawkins- Zappos and The Power of Wow

    569: Kelly Smith and Derrin Hawkins- Zappos and The Power of Wow

    11/03/2020 Duração: 01h26s

    Every once in a while a company comes around that raises the standard of what business should be.  Whether it’s carving out a unique identity, or setting a new standard for exceptional customer service, Zappos has become a shining example of how prioritizing service can make you one of the world’s greatest companies. Zappos is a company I’ve always been incredibly intrigued by. Their employees are some of the happiest and supported. Their customers are some of the most loyal. The stories behind some of their interactions and what they’ve led to (like one of my favorites, Operation Red Shoes) are both heartwarming and motivating. This is a company that values humanity. They are a microcosm of the type of world we’d all like to live in full of respect, human connection, and love.  To give us a behind-the-scenes look on how Zappos has mastered the power wow, I’ve brought on two of the company’s THINK team, Kelly Smith and Derrin Hawkins.  Kelly leads Zappos’ THINK team: a group of creative strategists focused

  • 568: Talking Stick- Pricing That Attracts Ideal Customers

    568: Talking Stick- Pricing That Attracts Ideal Customers

    09/03/2020 Duração: 18min

    Business owners often fear that price and what they charge for their services and products is going to deter customers. Well, guess what? It should! The impression you create as to approximately what your price range is has a lot to do with attracting your ideal customers and keeping the customers that are going to waste your time away. Find out what stops people from buying and how pricing can help you attract your ideal customers. The Talking Stick is in your hands now. Let us hear from you. Be part of the conversation - Join our community Facebook group, Creative Warriors Unite, at www.joinwarriors.com and share your feelings and continue the conversation. Contact Jeffrey - Website Services and Support My book, LINGO: Discover Your Ideal Customer's Secret Language and Make Your Business Irresistible is now available! Watch my TEDX LincolnSquare video and please share!  Resources - Have Your Website Brand Message Reviewed! Is your website speaking the right LINGO of your ideal customers? Having re

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