RED - The Marketing Podcast For Influencers

Informações:

Sinopse

Build your authority, turn customers into evangelists, and unleash the hidden money in your business. How to take your idea and make a name for yourself, within your industry and beyond. RED is for entrepreneurs who want impact, influence, and income.

Episódios

  • How to Sell Your Expert Knowledge via Udemy w/ Mike Adams [RED 287]

    How to Sell Your Expert Knowledge via Udemy w/ Mike Adams [RED 287]

    29/04/2021 Duração: 39min

    There is a lot of junk "information" online and some sites seem to have more of them than others. Whether you're looking at a free site, like YouTube, or a paid site, like Udemy, chances are that you're going to have to weed through a lot of noise to get to something that's really helpful. To record this podcast, I use a program called Audacity. Although I've been using it for about 20 years, a new version just came out and I was looking for information on one of the new features. That's how I found Mike Adams' Audacity Bootcamp. This course changed my opinion of Udemy. It's an amazing value for under $20 and it shows the potential of the platform, for both students and creators. On this episode, I talk with Mike about how he used his knowledge of audio to create this course and what he's done to market it. If you've thought about putting your specialized knowledge online, you'll get a lot out of this. In This Episode: Getting started on Udemy Organizing your "big idea" into a course Putting your course toge

  • 3 Steps to Longevity for Your Expert Business [RED 286]

    3 Steps to Longevity for Your Expert Business [RED 286]

    08/03/2021 Duração: 16min

    On the last episode, I talked with John Jantsch of Duct Tape Marketing about his longevity in the "expert business." On this episode, I'm going a bit deeper into three of the concepts we discussed: Point-of-View Consistency of Messaging (and just consistency) Leveraging Yourself (and your message) If you're been in your expert business for a while, or want to be, you'll get a lot out of this. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • Long-Haul, Self-Reliant Entrepreneurship w/ John Jantsch [RED 285]

    Long-Haul, Self-Reliant Entrepreneurship w/ John Jantsch [RED 285]

    02/03/2021 Duração: 37min

    I started my company in 1995, while I was still in college. I didn't think much of it at the time, but knew I didn't like working for somebody else and that I wanted options. I'm still here, but there are certainly those times when I ask myself, "How much longer can I do this?" Last year, I decided to go through a year-long exercise marketer John Jantsch outlined in his book, The Self-Reliant Entrepreneur. When I was done, I booked him for this podcast to talk about his entrepreneurial journey and self-reliance, doing his business even longer than I've done mine. This episode has that conversation. Want to keep moving forward in your business? Listen up! Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • Which Type of Leader Are You? [RED 284]

    Which Type of Leader Are You? [RED 284]

    24/01/2021 Duração: 18min

    The beginning of the year is always a great time for self-evaluation, but right now, with a new President just taking office, is also a great time to think about "leadership" and being the type of leader that will help you to spread and be more impactful with your expert message. In this episode, I talk about two different leaders and how they're handling stressful events. HINT: One of them didn't handle things so well... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • Social Media and The Work You Dont See [RED 283]

    Social Media and The Work You Don't See [RED 283]

    04/12/2020 Duração: 51min

    On RED 280, I talked about how I've switched to jumping rope for my main cardio exercise during the pandemic. I'd have a little experience with jumping rope previously, but was still pretty much a beginner, so when I got my ropes, I started looking online for info on how to do it correctly. That's how I found Nate KG. I wasn't the only one. When COVID-19 hit the first time and gyms closed, tens of thousands of people like me were without a place to workout and, because there was a run on home fitness equipment, because it's cheap to get started, and because of people like Nate KG, many starting jumping rope. As you've probably experienced, once you follow an account on Instagram or YouTube, you start to see similar accounts. This is what happened to me when I followed Nate. And now I'm following 10-12 people whose primary content is about jumping rope. It's been interesting to see how this group of people interacts with each other and how each account differentiates itself. Also, how jump rope companies marke

  • The Hustle of Church (and Fashion Models) [RED 282]

    The Hustle of Church (and Fashion Models) [RED 282]

    01/12/2020 Duração: 09min

    There are two rules all churches know (or will know soon enough). Both apply to your business. In This Episode: How to get booked for more gigs How to write a book (or several books) How to do more podcasts How to be a guests on other people's podcast more often What "they" don't tell you about having good cheekbones Links To Things I Talk About: The Business Of Church And Communication [RED 281] Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • The Business Of Church And Communication [RED 281]

    The Business Of Church And Communication [RED 281]

    30/11/2020 Duração: 46min

    Your podcast, your book, and your "media" has a lot more in common with church than you'd think. And whether you're a public speaker, a podcaster, or a writer, you have a lot in common with a preacher and how he communicates. Wayne Geiger is a pastor, adjunct professor of speech, speech coach, and former morning radio broadcaster. And these similarities are what we talk about on this episode. If you want to spread a message, regardless of whether it's religious or secular, listen up. In This Episode: Keeping in touch with individual listeners (as opposed to “avatars”) Disposable content Introverted radio DJs and the problems they run into... Preparing for "showtime" Expectations of the audience (and how to deliver those expectations) Do Christian podcasters have it worse than secular podcasters? Do you really need a bigger audience? Not forgetting why you started your podcast Links To Things I Talk About: United Methodist Communications The Upper Room Help Your Expert Friends Reach More People... If you l

  • Pandemic Check-in [RED 280]

    Pandemic Check-in [RED 280]

    27/11/2020 Duração: 26min

    I'm back with a pandemic-related check-in...and also a new way of titling episodes. Want to hear from me more often? Try Build A Big Podcast or the Big Podcast Instagram account. In This Episode: When the bottom falls out Panic attacks From 250 dates per year to only 1 The "Cone of Silence" technique for claiming your space Doing the next right thing (even in hard times) The "Pandemic Opportunity" we all have right now Links To Things I Talk About: Helm Core Trainer Bosa Balance Trainer Dip Station Muay Thai Power Rope Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 279: The $1,000,000 T-Shirt Business

    RED 279: The $1,000,000 T-Shirt Business

    31/08/2020 Duração: 13min

    I posted some merch photos on the Big Podcast Instagram account and got a comment that this story would make a good podcast. So here it is. Branded merchandise isn't for everybody, but if you have the right audience, it can be a substantial part of your business. In this episode, I talk about how many "musicians" are known more for their t-shirts and other merch than they are for their music. I also talk about how you can easily as t-shirts and other merch to your business. Want an example? Big Podcast t-shirts Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 278: The Live Event Opportunity

    RED 278: The Live Event Opportunity

    14/08/2020 Duração: 09min

    This is a followup to my previous episode with Amy Broghamer. No matter how you cut things, producing a live event is difficult, but it's even more difficult right now thanks to COVID-19.  However, right now is also a great opportunity to jump into doing live events, if you're willing to commit now and wait until it's safe. More thoughts on the current "live event opportunity" on this episode... Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 277: Your First Live Event w/ Amy Broghamer

    RED 277: Your First Live Event w/ Amy Broghamer

    31/07/2020 Duração: 38min

    In a way, my entire business was built on live events. As you can imagine, for somebody in the music industry, live events are extremely important to selling music, building connection with fans, getting the word out about an artist. I've produced around 2000 live events, not only for others, but for myself as well. Why? Think about this – a "live event" is basically an advertisement for what you do. But unlike a traditional advertisement, people pay you to watch it, it's interactive, and it's experienced with friends. Unfortunately, due to COVID-19 and not being able to safely get a lot of people in the same room together, the live event business isn't as easy as it was. But the good news is, because there are fewer live events happening right now and fewer live events being planned for the future, it's a great time to jump into the live event business. Let me be clear. You need to be safe. You need to take care of yourself and take care of the people you do business with. But this is possible, even in the c

  • RED 276: Book Launch Behind-The-Scenes w/ Tripp Lanier

    RED 276: Book Launch Behind-The-Scenes w/ Tripp Lanier

    08/07/2020 Duração: 37min

    Tripp Lanier is back to discuss the behind-the-scenes of writing, publishing, and launching his new book, This Book Will Make You Dangerous. For the last decade, Tripp has run a very successful coaching business. He's host of the popular podcast, The New Man. Why wait so long to write a book? What does the book-writing process look like? When you have a successful business already, why write a book at all? These are a few of the things we discussed. And if you're thinking about writing a book to spread your message or promote yourself as an expert, you'll want to listen up! In This Episode: Being bigger than you really are Keeping grounded when you're kicking ass (not believing your own hype) Being put on a pedestal Trying to be liked (and how to work around this) Gurus who don’t have it all together Failure Porn Why books are important The process of writing a book How to decide what goes in a book (and what stays out) Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe n

  • RED 275: When I Felt Trapped In My Business, I Called Tripp Lanier

    RED 275: When I Felt Trapped In My Business, I Called Tripp Lanier

    06/07/2020 Duração: 39min

    It's very common to get in a business, partnership, or life situation that was working for you at one time, but is no longer working for you. Plans change. People change. Then what? You can keep going in the direction you're going and get what you get or you can change things and get what you want. I found myself in this situation a few years ago. On the outside, things looked great and on the inside things were pretty great, but I knew something was missing and I wanted something different. But I wasn't sure exactly what that was.  I'm not somebody who tries to "optimize" every single element of my life, but I had a friend who started working with a coach and was having a great experience with him as far as doing something along those lines. I hired him also and it was a great experience. It helped me to get a grasp on where I was, where I wanted to go, and how to get there. That coach, Tripp Lanier, has a new book, This Book Will Make You Dangerous. In this book, he shares his philosophy for living a life (

  • RED 274: Behind-The-Scenes Of An Expert Business w/ Nick Loper

    RED 274: Behind-The-Scenes Of An Expert Business w/ Nick Loper

    19/06/2020 Duração: 53min

    Remember when I used to have a co-host? Laurel isn't on the podcast anymore, but her impact is definitely felt on this episode since she was the one who introduced me to my guest, Nick Loper. Nick has a site and podcast called Side Hustle Nation, which helps people build small (and big) businesses during their non-dayjob hours. I brought Nick on for a couple of reasons: Side Hustle Nation is an "expert business" and I want you to see the behind-the-scenes aspects of it. He has some great examples of people making good money on the side, which I hope will give you inspiration to expand what you're doing in your main business and help fortify your income. Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).

  • RED 273: Better Podcast Interviews w/ Zita Christian

    RED 273: Better Podcast Interviews w/ Zita Christian

    18/06/2020 Duração: 26min

    This is Part 2 of my conversation with the oldest podcaster I know, Zita Christian. I sat on this a couple of weeks due to what's happening in the US around Black Lives Matter and changes around the way we look at and talk about race in the US. I've talked about these topics in the past (Episode 242 is a good example), and I think it's important we talk about them, but right now, it's better for middle-aged white guys to listen when it comes to these topics. With that said, one of the things Zita and I covered on this episode is interviewing. As podcasters, I think our ability to interview and, through those interviews, help spread the messages of others, is one of the most powerful things we can do. So while this episode isn't exactly a statement on Black Lives Matter or the importance of better representation of different voices in podcasting, it has everything to do with helping to share the messages of those whom we'd benefit from listening to right now. In This Episode: Jumping into podcasting (and why

  • RED 272: The 70-Year-Old Podcaster w/ Zita Christian

    RED 272: The 70-Year-Old Podcaster w/ Zita Christian

    24/05/2020 Duração: 35min

    A few months ago, a company wanted me for a podcasting job and working with Pro Tools was part of the deal. Why? I don't know, but it was a good opportunity for me, so I considered it... ...until I started working with Pro Tools. Don't get me wrong, I think Pro Tools is a great program for music recording. And the radio show I do is produced on Pro Tools (via an engineer, not me!), so I know why people like it. But it's not for me. When it comes to podcasting, I prefer Audacity. Still, it was a great opportunity, so I pressed on... As I was going through the process of getting more competent, I thought of a conversation I'd had with Zita Christian, the oldest active podcaster I know. In this conversation, she'd mentioned how her podcast episodes used to take several hours to edit. Then she got better...and quicker. When I was working on Pro Tools, I knew how she felt. The longer you do something, the easier it is to forget how long it took you to get good at it. And the more money you have, the easier

  • RED 271: How To Keep Moving Forward In Quarantine (Or Anytime)

    RED 271: How To Keep Moving Forward In Quarantine (Or Anytime)

    23/05/2020 Duração: 17min

    In the last episode, Eric Moss and I talked about a feat of strength that I try to explain in this episode, but it's better explained in this video. How can you, as a business owner, continue to do your "trick" as you age? Like Slim "The Hammer Man" Farman's feats of strength, you need to consider leverage. But you want that leverage working for you rather than against you. In this episode, I talk about how one industry used leverage to expand in unbelievable ways. Can you do the same in your industry? Yes. And the best part is that this works for you even in a "lockdown" situation. If you want to leverage your business and fortify your income and ability to get a message out, listen up. In This Episode: Making leverage work for you (rather than against you) "Stacking" your content, so your income and ability to communicate with people is fortified What to do when things come crashing down in your business (and hopefully doing it before things come crashing down) How to "do the work once" and continue to get

  • RED 270: The Strongman Experience w/ Eric Moss

    RED 270: The Strongman Experience w/ Eric Moss

    05/05/2020 Duração: 41min

    Eric Moss has one of those jobs you've heard of but didn't think really exists – he's a professional strongman. You can learn a lot from him, especially when it comes to spreading your message via live events. If you're curious about what it takes to establish yourself as a speaker and book yourself, listen up! In This Episode: Bending a frying pan (with your bare hands) Breaking a wrench in half (or not) When to do when you're on stage and things go wrong Booking speaking gigs – the complete process The mindset you need for a compelling live performance Badass old guys with cool nicknames Links To Things We Talk About: Eric Moss Slim "The Hammer Man" Farman Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss an episode. And if you really like RED, I'd appreciate you telling a friend (maybe even two).  

  • RED 269: The Live Event Business - What Now?

    RED 269: The Live Event Business - What Now?

    04/05/2020 Duração: 17min

    You've probably had the experience of meeting somebody from your past and saying, "I'm glad we're not together anymore." That's how I feel about producing live events. At least right now. There was a time when I was hot and heavy into producing and promoting live events – I've done HUNDREDS since starting my business in 1995. And even in the best of conditions, it's always a gamble. I had a college professor who had been in this business. He told me there was no greater rush than having a successful event, but no quicker way to lose money than having one fail. He wasn't kidding. In This Episode: A high-ticket event with a lot of money on the line A high-volume event with a lot of people coming A business where you got a big percentage of your money via public speaking Having 70% of your income vanish overnight – POOF! Have a live event coming up? You have options. Working with live event promoters during this time The best thing you can do is you're a speaker (or otherwise performing) at a live event Links

  • RED 268: Live Event Behind-The-Scenes w/ Terry Weaver

    RED 268: Live Event Behind-The-Scenes w/ Terry Weaver

    30/04/2020 Duração: 33min

    I sat down with Terry Weaver, author of Making Elephants Fly, to talk about the business of live events, specifically the behind-the-scenes of what goes on with his annual event for creative entrepreneurs, The Thing. Then COVID-19 put us all in quarantine. It's a weird time to be in the live event business, but there is also a lot of opportunity for those with the right offer and audience. In this episode, Terry talks about how he built an audience for The Thing and discusses what it takes to be successful in the live event business. If you're curious about what it takes to organize a live event for your business and sell tickets for it, listen up! In This Episode: The business of Walt Disney Building an audience Getting people on a plane to come see you VIP tickets and how to package them Booking hotels (and other "live event" venues) Links To Things We Talk About: Terry Weaver WDW Today The Thing Help Your Expert Friends Reach More People... If you like RED Podcast, subscribe now and you'll never miss a

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