The Beauty Biz Show | For Beauty Industry Experts & Practitioners, Estheticians, Hair Stylists, Mass...



A highly-sought after industry expert and licensed celebrity esthetician, Lori is the owner of Spa 10 in Encino, California, and is the President and Founder of the Esthetician Mentor™, a business dedicated to helping beauty business owners around the world fill their appointment book, increase their profits and break through to the 6-figure mark. Quoted as “Top Celebrity Esthetician” by Guthy-Renker and labeled a ‘Beauty Guru’ by, she is the creator of The Beauty Biz Show with Lori Crete and is on the editorial advisory board for Skin Inc. Magazine. She has been featured on KESQ Health and News, MTV, Style Network, ABC Evening News and Fox 11. She also leads the Esthetician Success Master Class Retreat™, a sold-out 2-day event fostering community and guidance for beauty business practitioners.


  • 204 Serena Advani - Founder of Seadrop Skincare

    03/06/2024 Duração: 37min

    Serena Advani, founder of Seadrop Skincare, talks about legitimizing the beauty industry and behind-the-scenes strategic thinking. "Instead of giving people a product that is more sustainable and that's it, it's worth giving them just a better product that happens to also be sustainable." - Serena Advani. Learn more about The Beauty Biz Show at

  • 203 Douglas Preston - Patience, Courage & Extraction Tool Mania

    14/05/2024 Duração: 51min

    In all my years of hearing about him, I have never heard anyone say a bad word about today's guest Douglas Preston, who was kind of getting ready to retire when his extraction tool blew up. Today he explains why he was never happy as a day spa owner and why the most important thing about being in esthetics is money. "There is not enough for everybody unless not enough is good enough." - Douglas Preston. Learn more about The Beauty Biz Show at

  • 202 The Lori & Jay Way

    22/04/2024 Duração: 37min

    Listen to this episode to learn which little piece of Jay's business Lori brings into her spa suite every day and how he helps Lori manage working in a small dark room throughout the day. "Customer such an opportunity for a business to really shine." - Jay Nixon. Learn more about The Beauty Biz Show at

  • 201 Solocast - Policies and Procedures

    08/04/2024 Duração: 17min

    Listen in to learn how to communicate your cancellation policy to your clients and how much you should charge for canceled appointments.  "I boldly follow the exact system that I am sharing with you today and my clients respect my business because I clearly communicate with them." - Lori Crete. Learn more about The Beauty Biz Show at 

  • 200 Renée Rouleau - E-Commerce & Beauty Biz Success

    25/03/2024 Duração: 55min

    The Beauty Biz Show is celebrating its 200th episode with the return of my second-ever guest on the show, Renée Rouleau. Listen in to learn how to plan a spa pop-up, what an average day looks like running an e-commerce brand, and which magic beauty product you should try next. "Every product I created was because of something I knew about skin; what I saw with my very own eyes, what I touched with my hands and that's who should be selling my products." - Renée Rouleau. Learn more about The Beauty Biz Show at

  • 199 Wende Zomnir - Urban Decay and Sustainable Beauty

    11/03/2024 Duração: 49min

    Today's guest Wende Zomnir is the co-founder and founding partner of the iconic Urban Decay makeup brand. Listen to this episode to learn how to conceptualize your first product, how to deal with waste in the makeup industry, and why you shouldn't be afraid to negotiate everything. "We wanted to combine a super high quality of prestige and the more fun kooky aspects of the self-expression piece." - Wende Zomnir. Learn more about this episode of The Beauty Biz Show at

  • 198 Solocast - 5 False Esthetician Setbacks

    28/02/2024 Duração: 23min

    Today I talk about five false esthetician setbacks common in our industry, and I share ways to reframe these "setbacks." I have been through all of these setbacks, and they have each brought me a deeper understanding of my profession. In this episode, I explain how to build resilience and power up your beauty business. "Continuously learning from your challenges will empower you to overcome these false setbacks and emerge as a stronger person." - Lori Crete. Learn more about The Beauty Biz Show at

  • 197 Solocast - Esthetician Energy

    12/02/2024 Duração: 25min

    In this episode, Lori explains what esthetician energy is and how you can harness it to attract abundance -- as well as amazing new clients -- without the overwhelm.  "What you put out is what you create and what you receive in your space." - Lori Crete. Learn more about this episode of The Beauty Biz Show at  

  • 196 Sabrina Scott - An Esthetician on a Mission

    29/01/2024 Duração: 26min

    Listen in to learn how Sabrina Scott uses Google reviews and community networking to get her business booked perfectly and what it has been like to hire a lobbyist to help her get the laws updated in her state. "We need to get the ball rolling with a bill that will update laws and help us have the language where it needs to be updated. The skincare has changed so much in the last decade." - Sabrina Scott. Learn more about this episode of The Beauty Biz Show at

  • 195 Solocast - The Last Facial of 2023

    15/01/2024 Duração: 42min

    In this episode, I circle back and assess how I have moved forward this past year. I share my experience working at my first trade show and what I learned from the first time I was left speechless by a client. "Hard conversations stick and I decided to have a lot of them in 2023." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 194 2023 Last Show - Give Yourself Grace

    04/12/2023 Duração: 17min

    Listen in to learn how to give yourself grace and ways you can feel put together at work even when you feel broken inside. "People come to us to look and feel better and at work, we need to show up from a place of calm and giving." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 193 Solocast - Five Takeaways from a Live Meeting

    06/11/2023 Duração: 33min

    Listen in as Lori shares what highly successful aestheticians talk about when they get together. "You have to think differently to welcome new and different into your life." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 192 Solocast - Comparisons That Matter

    23/10/2023 Duração: 31min

    Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born. "The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 191 Cherrie Sludock - Celebrating Your Successes

    02/10/2023 Duração: 45min

    Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world. "You can't have one foot in and one foot out." - Cherrie Sludock. Learn more about this episode of The Beauty Biz Show at

  • 190 Social Media Mayhem

    18/09/2023 Duração: 19min

    Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers. "It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete. Learn more about The Beauty Biz Show at

  • 189 Solocast - Beyond the Treatment Room

    21/08/2023 Duração: 18min

    Lori shares some key insights that will help you with turning your passion for beauty into a profitable venture outside the treatment room. "Here's to you stepping outside the treatment room to create some additional abundance." - Lori Crete.  Learn more about The Beauty Biz Show at

  • 188 Lydia Fenet - Positivity as a Power Tool

    07/08/2023 Duração: 50min

    CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool. "When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet.  Learn more about The Beauty Biz Show at

  • 187 Jamie Ortiz - Espieve SPF

    24/07/2023 Duração: 35min

    Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful.  "Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz. Learn more about The Beauty Biz Show at

  • 186 Solocast - Step Back to Leap Forward

    10/07/2023 Duração: 35min

    Learn why now is a good time to welcome in what you want, how to find your passion project, and why you need a business exit plan. "Slow the f- down. It might be the only way you're ever going to get out of the stuck and confused phase." - Lori Crete.  Learn more about The Beauty Biz Show at

  • 185 Joey Healy - Brow Specialist & Trailblazer

    19/06/2023 Duração: 01h04min

    Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up. "Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy. Learn more about The Beauty Biz Show at

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