The Beauty Biz Show | For Beauty Industry Experts & Practitioners, Estheticians, Hair Stylists, Mass...



A highly-sought after industry expert and licensed celebrity esthetician, Lori is the owner of Spa 10 in Encino, California, and is the President and Founder of the Esthetician Mentor™, a business dedicated to helping beauty business owners around the world fill their appointment book, increase their profits and break through to the 6-figure mark. Quoted as “Top Celebrity Esthetician” by Guthy-Renker and labeled a ‘Beauty Guru’ by, she is the creator of The Beauty Biz Show with Lori Crete and is on the editorial advisory board for Skin Inc. Magazine. She has been featured on KESQ Health and News, MTV, Style Network, ABC Evening News and Fox 11. She also leads the Esthetician Success Master Class Retreat™, a sold-out 2-day event fostering community and guidance for beauty business practitioners.


  • 193 Solocast - Five Takeaways from a Live Meeting

    06/11/2023 Duração: 33min

    Listen in as Lori shares what highly successful aestheticians talk about when they get together. "You have to think differently to welcome new and different into your life." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 192 Solocast - Comparisons That Matter

    23/10/2023 Duração: 31min

    Comparing ourselves to others can be draining, so today I highlight three comparisons that matter to your beauty biz and why. Listen in to learn why Lori stopped using the term "six-figure esthetician" and how the phrase "booked perfectly" was born. "The abundant aesthetician focuses on passion and profits, not just six figures." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 191 Cherrie Sludock - Celebrating Your Successes

    02/10/2023 Duração: 45min

    Listen in to learn the biggest benefit of the Beauty Biz Club, how to market your spa to all income levels, and why Lori calls her spa the loudest spa in the world. "You can't have one foot in and one foot out." - Cherrie Sludock. Learn more about this episode of The Beauty Biz Show at

  • 190 Social Media Mayhem

    18/09/2023 Duração: 19min

    Listen to learn Lori's "no-longers," how much time to spend on social media daily, and tips for creating genuine connections with your followers. "It is time to let go of this unrealistic expectation and embrace the beauty of imperfection. And isn't that kind of what we do for skin?" - Lori Crete. Learn more about The Beauty Biz Show at

  • 189 Solocast - Beyond the Treatment Room

    21/08/2023 Duração: 18min

    Lori shares some key insights that will help you with turning your passion for beauty into a profitable venture outside the treatment room. "Here's to you stepping outside the treatment room to create some additional abundance." - Lori Crete.  Learn more about The Beauty Biz Show at

  • 188 Lydia Fenet - Positivity as a Power Tool

    07/08/2023 Duração: 50min

    CEO, author, and mother Lydia Fenet talks about navigating feelings of self-doubt and how to harness positivity as a power tool. "When you allow yourself to go into those sprints and then pull back in those plateaus, you give yourself time to dream and ideate and to think about the things that you want to do." - Lydia Fenet.  Learn more about The Beauty Biz Show at

  • 187 Jamie Ortiz - Espieve SPF

    24/07/2023 Duração: 35min

    Espieve mineral sunscreen founder Jamie Ortiz explains what it means to "know your why," the difference between being fully booked and booked perfectly, and how she knew when she was successful.  "Are you successful being fully booked for six weeks or are you just working and being booked?" - Jamie Ortiz. Learn more about The Beauty Biz Show at

  • 186 Solocast - Step Back to Leap Forward

    10/07/2023 Duração: 35min

    Learn why now is a good time to welcome in what you want, how to find your passion project, and why you need a business exit plan. "Slow the f- down. It might be the only way you're ever going to get out of the stuck and confused phase." - Lori Crete.  Learn more about The Beauty Biz Show at

  • 185 Joey Healy - Brow Specialist & Trailblazer

    19/06/2023 Duração: 01h04min

    Eyebrow specialist Joey Healy shares how to find a salon space, how long he spends with each client, and how often to get a brow touch-up. "Education, personal warmth, attention to detail, personalized plan -- that's just how I did brows and now they are real pillars of the philosophy as we continue to scale and grow." - Joey Healy. Learn more about The Beauty Biz Show at

  • 184 Amanda Strunk Miller - Dermascope Magazine & Digital Media

    05/06/2023 Duração: 56min

    Owner of Dermascope Magazine Amanda Strunk Miller offers tips for managing overwhelm and balancing work with family. "I never have a bad day at work." - Amanda Strunk Miller.  Learn more about The Beauty Biz Show at

  • 183 Solocast - Know Your Biz Inside & Out

    15/05/2023 Duração: 20min

    In this episode, Lori shares four key outside-the-biz elements that you must get familiar with if you want a profitable practice. This applies to both beauty biz newbies and large beauty businesses. "A profitable beauty business is kind of like treating acne: to get the skin clear, you most likely have to pay attention to both topical and internal factors." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 182 Solocast - Tools to Avoid Current Turmoil

    01/05/2023 Duração: 22min

    In this episode, I will be sharing some of the most effective power tools that you can use right now to stay ahead of the curve and achieve your professional goals. So, let's get started! "You have to work extra hard to create a good experience, you'll get less exposure for a good experience, and a lot more exposure for a bad experience." - Lori Crete.  Learn more about The Beauty Biz Show at

  • 181 Kristen N. M. Johnson - Nursing, Aesthetics & Positivity

    17/04/2023 Duração: 46min

    Listen to this episode to learn why getting yourself in order leads to you feeling more positive, the best questions to ask a potential hire, and why Kristen doesn't like the word "journal". "Many of us right now are still feeling moments of being stunned at what we went through." - Lori Crete. Learn more about this episode of The Beauty Biz Show at

  • 180 Solocast - Stuff vs. Strategy

    03/04/2023 Duração: 18min

    Listen to this episode to learn about profit-possibility in your beauty business and discover where the spa business money sucks hide out. "There's never been a better time to look at the stuff you have invested in and see where you can implement some strategy to make it useable and simplify what you're doing so you can start collecting profits." - Lori Crete. Learn more about The Beauty Biz Show at

  • 179 The Invitation

    20/03/2023 Duração: 28min

    Listen in to learn which factors determine success in the beauty business sector, why we need to pay attention to market trends, and how to combine simplicity with innovation in your business model. "It is crucial to be flexible and adaptable right now." - Lori Crete. Learn more about The Beauty Biz Show at

  • 178 Lex Dascoli - Founder of Vibes Candles

    06/03/2023 Duração: 48min

    Vibes Candles Founder Lex Dascoli shares how she decided to become a candlemaker, what her job entails, and what her best and worst days look like as a beauty entrepreneur. "In a time of darkness you find your light again, and my light was literally Vibes Candles." - Lex Dascoli. Learn more about The Beauty Biz Show at

  • 177 Seven Signs You Were Meant to Be a Beauty Entrepreneur

    20/02/2023 Duração: 26min

    Today I share seven (maybe even eight) signs that you were meant to be a beauty entrepreneur. "If you are not surrounded by other entrepreneurs, most of these people...are probably looking at you like you're speaking a foreign language." - Lori Crete. Learn more about The Beauty Biz Show at

  • 176 Crystal Booth - Fizz Facial Bar

    06/02/2023 Duração: 55min

    Listen to this episode as Crystal Booth defines what business growth means to her, how to reinvest in your team and business model, and how to get involved in franchising. "Performing a service is one element of what you do, but also you have to remember that you are hosting a guest." - Crystal Booth. Learn more about The Beauty Biz Show at

  • 175 Solocast - End of the Year, Part 2

    23/01/2023 Duração: 29min

    Listen in to hear what I do at the end of the year to set myself up for future success, how to mitigate professional anxiety, and ways to tweak your current retail strategy. "These past few years there has been trauma. Nobody is addressing this in our industry." - Lori Crete. Learn more about The Beauty Biz Show at

  • 174 Solocast - End of the Year, Part 1

    09/01/2023 Duração: 33min

    Listen in as I share my top ten takeaways from touching faces in 2022 and explain how we can start working smarter, not harder in 2023.  "It takes a big investment to create simplification in your life." - Lori Crete. Learn more about The Beauty Biz Show at

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