Unemployable: Advice For Freelancers And Entrepreneurs



Unemployable provides actionable strategies for thousands of freelancers, consultants, coaches, and entrepreneurs. Brian Clark is an entrepreneur who has started eight successful businesses, and he draws upon his own evolution from solo to CEO to deliver valuable lessons and impactful interviews. Notable guests include Seth Godin, Dan Pink, Jenny Blake, Tim Ferriss, Henry Rollins, Laura Roeder, Michael Stelzner, Chris Brogan, Emily Thompson, Darren Rowse, Andrew Warner, John Lee Dumas, Kathleen Shannon, and Gary Vaynerchuk.


  • How Nerd Fitness Succeeds with Intersectional Positioning

    21/05/2021 Duração: 01h04min

    We’ve talked a lot about positioning on this show. In a crowded content ecosystem, you can’t just publish general content for a general audience and expect any response other than general indifference. You have to position yourself and your content so that you matter in a particular way to a particular group of people.And as the Internet landscape gets more advanced, with more content options available, even a single level of positioning isn’t enough. For example, you can’t just be “fitness” and expect to make a dent. Or you can’t just target nerd culture and expert to be heard above the noise.But what if you combine two seemingly unrelated niches into one? Now, instead of struggling to be heard by the masses at the edges of the Venn Diagram, you can really matter to the people at the intersection in the middle.And that’s exactly what Steve Kamb did when he created Nerd Fitness. It's also what Brian Clark did with Copyblogger. And today, we’re going to discuss how Steve and Brian have succeeded with intersect

  • Joe Pulizzi on NFTs and Building Your Personal Content Empire

    13/05/2021 Duração: 01h15min

    With Joe Pulizzi in the house, could we be talking about anything other than content? Come on. This is the founder of Content Marketing Institute and author of the soon-to-be-rereleased Content, Inc. that we're talking about here. Content is Joe’s brand.But not content for content’s sake. If you are still clinging to the idea that “content is king,” you need to disabuse yourself of that notion immediately.Content is not king. The right content, in the right context, for the right people, and within the confines of the right business model — that’s your winning combo.It’s how you go from a dime-a-dozen online content creator to a true content entrepreneur — someone who serves an audience on the way toward building a 7-Figure Small business, a personal enterprise, or whatever else gives you the lifestyle and freedom you desire.This week, we learn from Joe’s experience and wisdom in this area, and the new frontier he's blazing by incorporating crypto and NFTs into his new project, The Tilt.Oh, and Brian may know

  • Paul Jarvis on Building a Personal Enterprise While Ditching the Personal Brand

    06/05/2021 Duração: 01h06min

    This week, we continue with the themes from the past couple of weeks: building a personal enterprise and the growing trend of unretirement.The question is: where does building a personal brand play into all of this?Do you need to build a personal brand to build a personal enterprise? Are they the same thing? (No.)Do you need it at the beginning in our social media-conscious world, but are you then able to ditch it later once the demands of a personal brand are no longer necessary to serve the ends of the enterprise?There aren’t many people more qualified to discuss this topic than Brian Clark and Paul Jarvis. Both have built successful personal enterprises, each without leaning fully into the personal brand focus that so many online-based entrepreneurs focus on.What can we learn from their examples and experiences? In this episode, we find out.We also discuss two meaty headlines — the controversy at Basecamp and the trouble with entrepreneurship culture — and answer some listener questions.• Breaking Camp by

  • What’s Your Unretirement Plan?

    28/04/2021 Duração: 35min

    The "unretirement" trend started with bored retired people going back to work.Then it became a planning mechanism for those nearing retirement to set up their next thing.Now, it’s applied to anyone who thinks it's ridiculous to do something you hate just so you can retire by a predetermined age. Why not just start living the life you want now ... and then keep going with it?That is the topic of this week's discussion on 7-Figure Small. Brian Clark delves into what unretirement is, the societal and technological trends that are converging to make it more necessity than option, and some surprising statistics about the future of the digital nomad lifestyle.And, of course, how the personal enterprise plays into it all.

  • Case Study: The SaaS Path to Personal Enterprise

    21/04/2021 Duração: 59min

    You are probably starting to notice a theme here on 7-Figure Small. Two weeks ago, Brian introduced the concept of the personal enterprise here on this podcast, having written about it several times over at Further. Then last week, Brian Gardner joined us to trace his history from side hustle design to sustainable, scalable enterprise.And this week, our guest Laura Roeder gives us another opportunity to experience a personal enterprise case study straight from the trenches.Her journey from social media consultant to founder of multiple SaaS success stories is an inspiring one, and she’s here to share it with us -- the good and the bad -- so we can learn from her example and put the lessons into action as we pursue our own personal enterprises. We also discuss headlines about so-called "outrage marketing," Prince Harry's new job (and why it's relevant to an audience of unemployables), and ambassador marketing for email newsletters. Plus a few listener questions at the end.---To access the show notes for this e

  • The Personal Enterprise in Practice

    14/04/2021 Duração: 01h28min

    Last week, Brian and I discussed the personal enterprise in theory. This week, it's time to discuss the personal enterprise in practice.And who better to lead such a discussion than two people who have each built mature personal enterprises of their own?Brian Clark and Brian Gardner. (Also known as BC an BG to anyone who worked at Copyblogger.)They started out as competitors, eventually became successful partners at Copyblogger Media, and now have moved into that sweetest of entrepreneurial spots where they are letting their passion and enthusiasm guide their choices for what to work on next.What’s it take to get there? Find out this week in the return of 7-Figure Small Live -- which means in addition to our main topic you always get headlines and some Q&A at the end.Headlines:• I’m Stepping Down as Copyblogger CEO (href="https://copyblogger.com/stepping-down/)• Wix Takes On WordPress by Bringing to Life the Frustrations of Website Management (https://www.adweek.com/creativity/wix-takes-on-wordpress-with-

  • The Rise of the Personal Enterprise

    07/04/2021 Duração: 39min

    When you start a business, you don't have to know exactly what it will end up looking like. You also don't need to try to hit a home run right away. It's far better to be patient and methodical. In fact, many people who end up developing their own personal business empire start out as freelancers, or in some other client services role. This is includes Brian Clark.This week on 7-Figure Small, we take a one-week break from the new 7-Figure Small Live format to dig deep on the idea of the personal enterprise. Brian reflects on his journey from starting small to developing his own successful personal enterprise. He defines what a personal enterprise is, outlines the forces converging to make now the right time to get started, and describes what your revenue and audience building mindsets should be to get you started off in a way that can you support you now and scale later. Brian also introduces and describes the Personal Enterprise Pyramid, and tells you what your next step(s) should be.Step one: make sure you'

  • How to Double Down on Your MVA with SEO

    31/03/2021 Duração: 01h15min

    This week, we talk about SEO. But it’s a bit of a different SEO conversation than you may be used to.Because often when we talk about SEO within the context of building an audience, we focus on it from the beginning. What better way to get to your minimum viable audience than with organic search traffic ... right?Well, maybe not.As we’ve discussed in bits and pieces on previous episodes, you aren’t really ready to execute a smart SEO strategy until you have your minimum viable audience already built. At that point, you actually know something about your audience beyond the hypothesis that you start out with. Once you’re there, then you can take what you know, craft an astute SEO plan, and drive the kind of targeted organic traffic that you can actually convert into subscribers -- the kinds of subscribers who may even be on the fast track to becoming customers.And Jonny Nastor knows plenty about how to do this, because he’s been doing it successfully for clients for years. And he shares his expertise with us i

  • How to Achieve Sustained Success as an Independent Creator

    24/03/2021 Duração: 01h17min

    Back in November of 2020, this week's guest tweeted, “It’s hard to overstate how monumental and empowering the digital revolution has been for independent creators.” His name is Corbett Barr, he's one of the founders of Fizzle, and for the past decade-plus he's been at the forefront of this revolution, creating successful content and products while helping other creators do the same.This week, Corbett and fellow digital pioneer Brian Clark discuss some of the lessons they’ve each learned that will help us all succeed as independent creators in 2021 and beyond. In addition to this week's main topic, we take another trip inside Brian's mind, answer some mailbag questions, and discuss headlines about community becoming a competitive advantage, the latest trends in podcast listenership, and an update on the PRO Act.Headlines: • When Community Becomes Your Competitive Advantage (https://hbr.org/2020/01/when-community-becomes-your-competitive-advantage)• Yes, Podcast Listenership is Still on the Rise (https://www.v

  • How to Build an Audience From Scratch in 2021

    17/03/2021 Duração: 01h15min

    This week, we discuss a topic that gets asked about nearly every time we do a Q&A for Unemployable Initiative members: how to build an audience. Specifically, how do you start from scratch, or close to scratch, and build a minimum viable audience?As you know from the definition of minimum viable audience, once you have an MVA the audience starts to build itself. That doesn’t mean the work of filling the top of your funnel is done, but it does mean that you have some momentum and a head of steam to help keep you growing.But how do you get that momentum going in the first place? Especially when there is so much content out there already, which can it feel like such an immense challenge just to get noticed?To be clear: there are no silver bullet in this episode. There is no secret we reveal that will allow you to supersede a couple of fundamental truths of audience building: 1) you have to create high quality content for a specific audience, and 2) you’re going to have to invest time or money, or both, to ge

  • Your Financial Success is His Business

    10/03/2021 Duração: 01h12min

    Todd Tresidder has built his successful two-stage career by walking the walk. First, he became a self-made millionaire by learning how wealth is really created and spotting the contradictions in what is often taught. Then, he helped others do the same at Financial Mentor by creating frameworks and guides that help people ignore the noise and focus their financial decision making and what will actually help them build wealth.And along the way, he’s proven to be a believer in a concept Brian discussed most recently in the first lesson of Community Commerce Essentials -- two of the seven questions Brian outlined for finding your winning difference: who does your audience want to become and who do you want your audience to become?That latter part is what really sets Todd apart, because he wants his financial mentees to view their path to financial freedom as a path toward personal growth as well. In fact, he views them as one and the same.We talk about all of this with Todd on this week's edition of 7-Figure Smal

  • The Art of Selling Your Business

    05/03/2021 Duração: 42min

    After two episodes of the new format of the show, fate intervened. First, the winter fiasco in Texas knocked Jerod’s power out, and then the next week his wife gave birth to their second child. So, congratulations to Jerod and Heather!I decided to carry on with a return to the old interview format for one week only. In this episode, I have a great chat with John Warrilow about some of the key concepts from his new book, The Art of Selling Your Business. I’ve interviewed John before about designing your business to be an attractive acquisition target with a recurring revenue model, and this time we’re exploring how to prepare for an actual exit.We begin with a question that many don’t really spend time considering: Why do you want to sell? Getting a little philosophical about the reasons for selling your business can spare you a lot of second-guessing later.After that, we discuss the danger of timing your exit, the “5-20” rule for potential businesses that will want to acquire your business, how to deal with e

  • The Classic Internet Is Back In Style

    17/02/2021 Duração: 01h27min

    With podcasting still going strong, newsletters having their moment, and blogging still right there in the thick of it all, it sure feels like the internet is returning to its roots in a good way.As Justin Jackson put it in a tweet: "The classic internet is back in style: mindful, slow pace. Less frenzy. Feels good."We sure agree.So this week on 7-Figure Small, we rounded up Chris Brogan and Darren Rowse, a couple of pioneers of the early internet, to join Brian Clark for a chat about what’s new, what’s different, and what’s the same as it ever was.As always, we begin by kicking around some headlines and end by answering listener questions. In between, during our main topic, Brian, Chris, and Darren go deep on: • Their experience launching Third Tribe• The power of virtual communities• Why email remains so important• Where podcasts fit within an overall content marketing strategy• How curation has evolved And much more.

  • The Smart Way to Think About Scaling Your Business

    10/02/2021 Duração: 01h07min

    As all freelancers and solopreneurs know, or eventually learn, starting a successful small business is a challenge -- a challenge worth accepting because of the rewards that come with it.But what about the steps beyond that first level of success? What if you decide that you want to take your six- or seven-figure small business and scale it up? It's doable, and there are well-worn paths you can follow. But it's not the right path for everyone. Is it the right path for you?That's the subject of this week's edition of 7-Figure Small with Brian Clark, who has made the decision to scale several times in the past and experienced the challenges and rewards that come with it.Ryan Deiss has too. Like Brian, he's a serial entrepreneur. He founded Digital Marketer and is currently helping small businesses scale successfully at Scalabale.co. This week, Ryan is our guest for an in-depth discussion about how to weigh the benefits and challenges of scaling your business so you can make the right decision for your situation

  • How to Be Someone's Favorite Podcast

    03/02/2021 Duração: 45min

    There are, without doubt, a lot of podcasts other there. But that’s not the same as there being a lot of truly engaging podcasts.People tend to think if they just land the right guest (you know, the one that’s been on every other show like yours), your downloads would double and sales would skyrocket. But think about it ... how can that be true?Rather than just another podcast, you need a premise that does more than prompt a download. Something that speaks to your intended audience in a way that simultaneously delivers the value they’re looking for, in a way they weren’t expecting.This week’s guest on 7-Figure Small has some thoughts on the subject. In fact, Jay Acunzo has lots of thoughts, and they are incredibly insightful.If you’re trying to grow your business with a podcast, or you’re contemplating it, this episode is a must listen.From his early work at companies like Google and ESPN, and spanning 15+ years of public performance and creative projects, Jay has inspired and pushed others to question the st

  • The Blog that Launched a Wellness Empire

    27/01/2021 Duração: 45min

    Over the last 15 years or so, there have been a multitude of people who have started creating content for a specific audience, and bootstrapped their way to 7-figure success. Build the audience first, and the revenue follows.Katie Wells of Wellness Mama is one of those people. As a mother of six, her interest in helping families become healthier stemmed from her own research in raising healthy children -- a familiar case of purpose preceding profit that powers so many bootstrapped digital media businesses.Today, Wellness Mama is a thriving business that initially hit the 7-figure mark by recommending quality products and services to people who trust Katie to put their well-being first. And then she developed her own line of natural products under the Wellness brand, which is now a successful and growing ecommerce company that has weathered the pandemic and looks to have an exceedingly bright future.It’s all too easy to look at Katie’s success today and think this is something that’s too monumental to achieve.

  • From Freelance to Fitness Entrepreneur

    18/01/2021 Duração: 34min

    It’s never been more doable to start a digital business. The increased “virtualization” of business, education, communities and events was happening anyway -- and then 2020 kicked it up to a much higher level.But most of us start off as freelancers and with other client service businesses (I know I did). It’s a rite of passage where you learn how to make it without a J.O.B., and often reveals the driving sense of purpose for the business you really want to start and run.Like a lot of young people, Krista Stryker thought she knew what she wanted to do after school, and like a lot of people life presented other plans. She ended up as a freelance copywriter, while starting a blog to talk about her passion for fitness on the side.That blog turned into 12-Minute Athlete, which is now an app, book, and website dedicated to high intensity interval training and body-weight exercises. And even with her success, Krista is looking to take her business to the next level thanks to her belief that physical fitness must be

  • 7-Figure Small is back!

    14/01/2021 Duração: 03min

    Our extended hiatus is over, and we're excited to be back for another season of the 7-Figure Small podcast.In this brief teaser episode, Brian Clark lets you know what's on tap for Season 2 of the show. We have three interviews lined up to kick off the new season, and then we're introducing a new format for the show. Listen to learn more.Then look for our first interview of Season 2 on Monday.

  • Why You Must Choose Your Ideal Audience

    15/06/2020 Duração: 54min

    We originally planned for this season finale of the 7-Figure Small podcast to be published a few weeks ago. But our world here in the U.S. changed quite drastically in the interim, so we took a little more time to collect our thoughts before recording.This episode still focuses on the same topic we were planning to discuss -- the importance of choosing your idea audience -- but the context is now much different and, ultimately, much more meaningful.We open with a discussion about an intriguing new online marketplace for "A.I.-generated characters," and what it could mean for your business, before moving onto perhaps the single greatest example in advertising history of defining who your ideal audience is (and who it isn't).Then we address the importance of having core values and being willing to stand up for them, what it means to provide values-based leadership to an audience, and how these ideas come to a head when important societal events happen -- like the recent murder of George Floyd and the ensuing pr

  • Building a Defensible Business

    18/05/2020 Duração: 41min

    The global economy is in bad shape right now. That is perhaps the understatement of the century.In the span of 8 weeks, it feels like there has been a tectonic shift, and no one knows with any certainty what the new “normal” is going to be whenever it mercifully arrives.What we do know -- because we learned it during the financial crisis of 2008, and in many examples prior -- is that the businesses that will survive this economic turmoil, and possibly even thrive on the other side of it, are those that are able to adapt to the changing economic reality. In other words: those with a defensible business model. In this episode of 7-Figure Small, Brian Clark defines what a defensible model is, uses examples like AirBNB, Uber, and Amazon to illustrate it, and explains how it applies to building a 7-figure small business that is audience-first as opposed to product-first.***This episode of 7-Figure Small is brought to you by Next Level 7 -- Brian Clark’s free audio course that teaches you how to start stacking the

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