The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald Kelly

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The Sales Evangelist: Sales Training|Speaking|Business Marketing|Donald

Episódios

  • What Do I Need To Do To Succeed In Sales? | Junior Germain - 1447

    What Do I Need To Do To Succeed In Sales? | Junior Germain - 1447

    17/05/2021 Duração: 13min

    Today on The Sales Evangelist, Donald is joined by Junior Germain - intern extraordinaire at The Sales Evangelist. When he’s not hitting the books at BYU-Idaho, you can find Junior assisting the TSE team in all things social media, PR, and marketing. Today’s episode is a quick Q&A, where Junior asks Donald his questions about one topic: what do I need to do to succeed in sales? Question 1: How do I overcome mental fatigue as a salesperson? When people tell you no, view it as a part of the sales game. (Meaning they aren’t rejecting the person; they’re rejecting the role.) That person might be in the middle of cooking dinner, watching a great Netflix show, or preparing for work. If you try to make a sale (especially when inconvenient for the prospect), you’ll inevitably get rejected. Question 2: How do you overcome the fact that you’re interrupting their daily schedule?  You’re providing a helpful service or product - something of worth to your prospects. Your job is to help them realize that. You don’t

  • 5 Ways Rookies Can Sell Like the Pros | Tony Morris - 1446

    5 Ways Rookies Can Sell Like the Pros | Tony Morris - 1446

    14/05/2021 Duração: 25min

    New sellers struggle to make sales because they lack the skill and experience to ask well-crafted questions and build rapport with their prospects. In this episode of The Sales Evangelist, guest Tony Morris tells us the five ways for new sellers to sell like pros. As an author, podcaster, entrepreneur, and speaker for sales conferences worldwide, Tony knows how any beginner in the sales world can stand out.    Follow the 80/20 rule (but in the proper order) Sales reps should apply the 80/20 rule when talking to prospects: listen 80% of the time and speak 20% of the time. (We have two ears and one mouth, so use them in that order.) Many salespeople use the 80/20 rule, but reversed. Tony’s first tip for new sellers: talk less and listen more.  When you encourage your prospect to talk more, you learn more about their needs and how you can help them.   Ask the right questions.  What makes a bad question? Any question that prompts a one-word answer. These questions are impersonal and don’t provide insight into

  • Better Sales Through Better Storytelling | James Ontra - 1445

    Better Sales Through Better Storytelling | James Ontra - 1445

    12/05/2021 Duração: 25min

    Today on The Sales Evangelist, we’re joined by Shufflrr CEO and co-founder James Ontra to discuss the importance of storytelling in sales. What’s Shufflrr? They help companies transform humble PowerPoints into invaluable business assets. Even better, your entire company can present and share from those same decks. It’s a paradigm change in presentation management that’s long overdue.   Why are presentations so important? Presentations are an integral part of the business world. From product information to case studies to introductions, companies communicate to each other through presentations.  We typically think of presentations as a single document, but it’s more nuanced than that. Every presentation is a story, and every slide is a scene. Within Shuffler, you can drag and drop slides to create custom stories, and your entire company can present and share from those same decks. Meaning, those coworkers presenting in London or Hong Kong will be unified with the same platform.   How do we tell better storie

  • Why Are Sales So Important and How To Do It Right…Every Time | Francois Lupien - 1444

    Why Are Sales So Important and How To Do It Right…Every Time | Francois Lupien - 1444

    10/05/2021 Duração: 28min

    On today’s episode of The Sales Evangelist, we’re joined by coach, speaker, and presenter Francois Lupien. From Tae Kwon Do Canadian champion to a top real estate agent to serial entrepreneur, Francois has worn multiple hats and now dedicates himself to helping entrepreneurs increase their net worth and accomplish their goals. Today, he lets us know why sales are important and his approach to doing it right every time. But first, why are sales so important? Nothing happens until a sale is made, regardless of the field. A sale is needed for a business, just like fuel is needed for any car. For the client, you are an essential cog in the wheel. There are many problems and many solutions, but the salesperson’s job is to ensure the solution is brought to the problem. As a salesperson, you need to be Sherlock Holmes: inquisitive, curious, and 100% focused on the person in front of you. Genuine interest in the client is your first role. Francois’s tips to be excellent in sales: Questions are the answer. If you a

  • 3 Things You Should Know Before Your First BDR Role | Donald Kelly - 1443

    3 Things You Should Know Before Your First BDR Role | Donald Kelly - 1443

    07/05/2021 Duração: 13min
  • It Sounds Like Im Prying In Their Business | Donald Kelly - 1442

    It Sounds Like I'm Prying In Their Business | Donald Kelly - 1442

    05/05/2021 Duração: 15min
  • How to Draft Sales Questions According to Your Customers Personality | David Garcia - 1441

    How to Draft Sales Questions According to Your Customer's Personality | David Garcia - 1441

    03/05/2021 Duração: 23min

    Today on The Sales Evangelist, we’re joined by David Garcia. The current CEO of the pre-employment background check company ScoutLogic Screening, David’s 25 years of experience in B2B sales and marketing has made him well-accustomed to asking the right questions. With a specialty in big enterprise deals, David developed a strategic sales method to optimize his success chances. He’ll share some of that methodology by telling us four things to consider when drafting sales questions based on a customer’s personality. Rethink your role in the sales process.  Sales is shifting away from a sales-driven approach. Consider yourself more akin to an intelligence agent. (Think Carrie Mathison from Homeland.) Why is this important?  Because sales today is 80% research and 20% asking questions. Salespeople are versed in researching a company: check reports, Twitter feeds, social media; you can learn a lot that way. But when David says research, he means to learn about the buyer - the person on the other end of the call o

  • Ask Powerful Questions During Inbound Meetings Without Interrogating Your Prospects | David Goings - 1440

    Ask Powerful Questions During Inbound Meetings Without Interrogating Your Prospects | David Goings - 1440

    30/04/2021 Duração: 28min

    On today’s episode of The Sales Evangelist, we’re joined by David Goings, self-professed sales nerd and current SMB team lead at LogicGate.  David believes in making an impact in the prospect’s sales journey. Sales, at its core, should bring a positive impact to your customer’s lives. You might do that through your products and services. But also, sometimes it's just in the experience that you have with the customer. From an inbound perspective, you need to consider where the customer may be in the buying process. With an inbound conversation, the prospect may have already identified that problem internally.  In an outbound conversation, you may have just pique someone's interest. But the prospect is still identifying the problem.  David’s Three Tips to Avoid Conversations Feeling Like an Interrogation Change your mindset. You need to come in and understand that your job is to help the other person, not to make a sale. You morally can't pitch products and solutions until you know the prospect’s current sit

  • Start Asking Stupid Questions | Donald Kelly - 1439

    Start Asking Stupid Questions | Donald Kelly - 1439

    28/04/2021 Duração: 13min
  • One Major Closing Question You’re Neglecting To Ask | Donald Kelly - 1438

    One Major Closing Question You’re Neglecting To Ask | Donald Kelly - 1438

    26/04/2021 Duração: 13min

    In today’s episode of The Sales Evangelist, Donald Kelly gives us the scoop on one major closing question you’re neglecting to ask. But first, let’s picture this scenario. Dave is a salesperson who has been working with his lead, Bob, for three months.  His sale is in the bag; he gave a fantastic presentation, his sales engineer answered every question the prospect had, and Dave sent them a proposal. Despite going through every step in the process, Dave didn’t get the result he wanted; he got hit with the “we’re going to need some more time to think about it” conversation. Where did he go wrong? It’s simple - there’s one question he forgot to ask. The ultimate question: Would I make this purchase based on the same information I know if I were the buyer? Sales is shortsighted - we’re focused on our pipeline. Dave was focused on meeting his quota, impressing his manager, and making sales rather than his prospect’s needs.  How can you ask this question to improve your sales strategy? Habit #5 of “The 7 Habi

  • Are You Really Listening to Your Customers? 3 Ways to Enhance Your Listening Skills | Michael Reddington - 1437

    Are You Really Listening to Your Customers? 3 Ways to Enhance Your Listening Skills | Michael Reddington - 1437

    23/04/2021 Duração: 23min

    On today’s episode, we welcomed Michael Reddington, a certified forensic interviewer and President of InQuasive, Inc. His company integrates components of effective interview techniques with current business research to show others how to use the truth to their advantage. The topic for today? Why listening is critical to sales. Why is listening important? Humans aren’t meant to be good listeners. It’s difficult for us to sideline our egos and focus on the goal instead of the people while in conversation. Because it can be a rarity, actively listening while in the sales environment (or any environment) can be the differentiator between you and your competitors. Key steps to listening: Limit variables during an interaction. There can be distractions in your mind and environment that prevent you from listening. Have a good plan going into the conversation. This can limit distractions and result in more efficient and positive discussions. Michael’s three points to enhance listening: Have a plan - Focus on wh

  • 10 Powerful Sales Questions BDRs Can Use in a Discovery Meeting | Donald Kelly - 1436

    10 Powerful Sales Questions BDRs Can Use in a Discovery Meeting | Donald Kelly - 1436

    21/04/2021 Duração: 10min

    In this episode, Donald Kelly shares ten questions to ask the prospects when you are meeting them for the first time.  What problems are you trying to solve today? Your goal is to get deeper and to figure out the problem the prospect is trying to solve.  Why is that a particular problem right now? This allows the prospects to vocalize what they think the problem is.  What’s the source of that problem? This will help the prospects think of the source of their problem if there is any.  What would happen if you don’t do anything today? Ask them this question to put the decision back. Don’t use this question right off the bat. Only use it when you’ve already established some rapport. Why is it a priority today? It allows you to figure out why there’s an urge to solve the problem.  Why hasn’t it been addressed before? This question allows you to probe deeper into the problem of the prospects.  What would a successful outcome look like in, say, for example, six months from now if we work together? It p

  • Easy Ways to Make New LinkedIn Connections Without Sounding Spammy | Jose Quiroz - 1435

    Easy Ways to Make New LinkedIn Connections Without Sounding Spammy | Jose Quiroz - 1435

    19/04/2021 Duração: 26min

    In this episode, Jose Quiroz joins Donald Kelly to talk about the easy ways to make new LinkedIn connections without sounding spammy.  Jose Quiroz is an immigrant, an entrepreneur, and a business guy. His mentality is always veered into finding opportunities and creating opportunities. For Jose, it’s more about creation than consumption.  He has a lot of experience with the family business and regional operations as his dad started a janitorial company.  After college, he got into the corporate world and fell under the Director of Digital Marketing sphere.  Jose’s unique selling proposition is adapting the digital strategy and the digital language to the overall brand strategy. He helps business owners understand how they can leverage digital strategies to scale up their operations.  Building connections Businesses can find a third party who can do their massive lead generation for them. At that point, connecting isn’t about building relationships. Connecting then becomes a numbers game.  This means that y

  • LinkedIn: Best Practices for Finding Hot B2B Prospects on LinkedIn| Doug C Brown - 1434

    LinkedIn: Best Practices for Finding Hot B2B Prospects on LinkedIn| Doug C Brown - 1434

    16/04/2021 Duração: 29min

    Join us in today’s episode as Doug C. Brown and Donald Kelly talk about the best practices for finding hot B2B prospects on LinkedIn. What are salespeople doing wrong on LinkedIn? Doug Brown often sees a lot of people on LinkedIn who are making prospecting a complex process.  The other mistake is that they’re not clear on their target audience.  Sometimes, it’s not the sales reps fault because they’re trained to prospect in a certain way. On LinkedIn, however, one has to think differently. Instead of targeting many people at once, it’s better to start narrowing at the top of the funnel and getting more focused going down.  Narrowing down prospects means that you’re able to pick 25-30 ideal target customers from your list of 100 people to prospect.  Think of the ultra-high quality prospects that you would love to do business with because the challenge on LinkedIn and other prospecting methods is the follow-up.  The power of follow-up is huge and impactful and this process has to start from the first conversat

  • LinkedIn: How To Use the ‘Ask Me Anything’ Strategy to Land More LinkedIn Appointments | Jon James - 1433

    LinkedIn: How To Use the ‘Ask Me Anything’ Strategy to Land More LinkedIn Appointments | Jon James - 1433

    14/04/2021 Duração: 25min

    Join Donald Kelly and Jon James in this episode as they talk about how to use the ‘Ask me Anything’ strategy to land more LinkedIn appointments.  Jon James is the CEO of Ignited Results, a digital agency specializing in leveraging LinkedIn to get more sales opportunities. They work with their clients and help them with their LinkedIn marketing to get more meetings with prospects.  The challenges on LinkedIn Part of the challenge is the failure of not identifying who they’re connecting to, which is the driver in terms of who you end up on a call with or having the opportunity to ask someone for a call.  Salespeople need to start with good targeting.  Jon James recommends having a Sales Navigator to target the types of people who can be your ideal prospects. With Sales Navigator, you can target teams or companies with a certain employee count of revenue mark.  The LinkedIn outreach process Before you begin the outreach, you first need to look at your profile and make sure that it’s good to go. Check out t

  • LinkedIn: How to Use Social Selling To Turn Your LinkedIn Into a Lead, Sales, and Revenue Generating Machine!| Daniel Disney - 1432

    LinkedIn: How to Use Social Selling To Turn Your LinkedIn Into a Lead, Sales, and Revenue Generating Machine!| Daniel Disney - 1432

    12/04/2021 Duração: 26min

    LinkedIn is a platform that opens many opportunities. In this episode, Daniel Disney joins Donald Kelly as they talk about how you can use social selling to turn LinkedIn into a lead, sales, and revenue-generating machine.  Daniel Disney released his second book called, The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales, and Revenue Generating Machine.  The book is a comprehensive guide on LinkedIn for salespeople, sales teams, and businesses that want to get the most out of LinkedIn.  Generating leads on LinkedIn Everyone can play the social selling game on LinkedIn. You can create viral content, grow your audience, grow your brand, and you can end up with a ton of leads.  The downside is that not all of these leads are good leads, they’re not your target customers, and they’re not likely going to convert.  Common mistakes salespeople make on LinkedIn #1: Keeping a weak profile. At least 80% of teams that Daniel has trained with have profiles th

  • LinkedIn: How to Use LinkedIn Voice Message and Videos to Schedule More Appointments| Ollie Whitfield - 1431

    LinkedIn: How to Use LinkedIn Voice Message and Videos to Schedule More Appointments| Ollie Whitfield - 1431

    09/04/2021 Duração: 26min

    LinkedIn is a powerful platform and you can use its features to your advantage. In this episode, Ollie Whitfield talks about how to use LinkedIn voice messages and videos to schedule more appointments.  Using LinkedIn voice message for effective appointments The LinkedIn voice message is something new and not many people have seen it before. That’s why many are prompted to open it and listen to it.  LinkedIn voice messages show that you’re giving effort; it’s a slightly elevated way of showing your desire to build a connection with others.  Showing your face or letting other people hear your voice improves your outreach. A mere text cannot convey your body language or your tone.  A video message allows the prospects to see your mannerisms and that helps in building trust between people and implores them to do business with you.  Improving your video messages or voice messages on LinkedIn Think of it as a very targeted approach. You can’t send video messages or voice messages to everyone. Pick the right peo

  • Once Youve Connected With a Prospect, Heres What You Should Do Next | Ahmad Munawar - 1430

    Once You've Connected With a Prospect, Here's What You Should Do Next | Ahmad Munawar - 1430

    07/04/2021 Duração: 23min

    LinkedIn is a huge platform that’s great for prospecting. The question is, once you’ve connected with a prospect, what should you do next? Join Donald Kelly and Ahmad Munawar as they talk about what you should do next once you’ve connected with the prospects.  What to do next after connecting? Keep pitching until they say yes.  Even if the prospects don’t say yes, send them a contract or a payment link.  The challenge in LinkedIn or in any other platform is to game the system. This means wanting to get everything from the platform by doing the least amount of work possible. This method, however, rarely results in any positive outcome.  This is true for email outreach, for LinkedIn, and for advertising.  Many salespeople and entrepreneurs see LinkedIn as an automated lead generation tool but this isn’t how LinkedIn works.  What works in any business and in sales is relationship building. It’s not even about getting the prospects to like you, rather, it’s about getting the prospects to trust you.  Building Re

  • LinkedIn: Being a Human on LinkedIn | Ellis Stone - 1429

    LinkedIn: Being a Human on LinkedIn | Ellis Stone - 1429

    05/04/2021 Duração: 21min

    How does being human on LinkedIn help you improve your sales game and increase revenue? In today’s episode, Ellis Stone joins Donald Kelly for a great conversation about being human on LinkedIn and what it means.  LinkedIn is such a powerful platform for professionals, but everyone in the space is using it effectively.  One of the issues that many are facing is that they’re not human enough on LinkedIn.  Making human connections on LinkedIn People on LinkedIn aren’t being authentic and instead of being themselves, they try to emulate others.  Sales reps are too used to utilizing scripts and sending them out to hundreds of prospects. We don’t have much success with scripts because buyers know that it’s not coming from you. The truth is, people buy from people.  It’s difficult for companies to scale and track custom messages for every prospect. That is why companies opt for scripts or automated messages.  There is nothing wrong with using scripts, especially if you’re new to the sales game, but if you’re alr

  • LinkedIn: Three LinkedIn Strategies Providing Results | Donald Kelly - 1428

    LinkedIn: "Three LinkedIn Strategies Providing Results" | Donald Kelly - 1428

    02/04/2021 Duração: 20min

    LinkedIn is a platform that allows professionals to network and connect with others in their industry. In this episode, Donal Kelly talks about the three LinkedIn strategies that provide results.  The issue here is that there are too many people on LinkedIn, and when we find people, we start pitching right away without adding value to them.  Ensure that you are engaging and not just going to the platform pitching and pitching.  Three LinkedIn strategies you need   Make sure that you are sharing content. , Create videos that you can share., Utilize the LinkedIn polls.,   Share your ideas/contents You know a lot of information about your industry that you need to share with other people.  The goal is to become a thought leader and an expert in your own space.  Tribal Impact saw that 55% of decision-makers use LinkedIn content to evaluate potential partners.  Important people are looking at your content and the value that you add to every post you share. So make sure that you’re sharing content relevant

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