Business Of Social

With over 2.6 million weddings happening in 2022, VP of Global Consumer Marketing Kiara Kempski joins us to talk how the Knot is marketing to brides, grooms and vendors. While weddings are up 26% this year, we dive into how the Knot use influencers, TikTok and storytelling social pieces to help this next wave of wedding planners. Plus, how they add value to the consumer beyond the wedding weekend through The Bump for babies and raising children.