Business Of Social
How ESPN+ Markets Their Biggest Events with Matt Kenny
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:59:44
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Sinopse
On this episode David is joined by Matt Kenny, Head of Combat Sports and Pro Basketball - Programming and Acquisitions for ESPN & ESPN+. David and Matt discuss ESPN+'s massive jump in subscribers and how they're creating their promotional content strategy for major events like PPV UFC fights. Matt breaks down how ESPN+ builds partnerships with brands and advertisers and delivers as much high-quality content as possible.