Connected Podcast

For the last podcast of the year, Sue and I sit down with Sonya Arthur, Managing Partner and Head of BU5 better known as TED (The Entertainment Division). Sonya started her MediaCom career in 2000 as a press buyer, transitioning over the years to trading across multi-media channels. Sonya was appointed Managing Partner & Head of TED in 2017 and has managed significant operational change within the team as well as leading several new business wins. We discuss living with COVID and its impact on work and personal life, plus her love for Prince, Lord of the Rings and London.