Business Of Social

On this episode David is joined by Sheena Dougher, senior director marketing and communications, and Morgan Higgins, senior manager social media and PR, at Jack in the Box. Sheena and Morgan discuss how Jack in the Box approaches brand and social strategy and how they focus on "sales overnight and brand over time." Topics covered in the podcast include: How marketing in the food space differs from the rest of the industry. How to continue appealing to your customers on the brand and product side. Pros and and cons of driving consumers to brick and mortar locations and the most effective partnerships for doing so.