Media People Podcast

Marketer, strategist, and nerdologist—that’s the way Boris Cho introduces himself on LinkedIn. But if you dig a little deeper, you’ll learn that the Midas Exchange’s Senior Director of Strategy has one helluva story to tell. Boris was born in Sao Paulo, Brasil, and emigrated with his family to Canada at an early age. 1980’s & 90’s pop culture was a big part of his upbringing—everything from cartoons, comic books, video games, music and even professional wrestling. All of which helped shape the person he is today. And it was pop culture that influenced his early career moves. This includes everything from working in the music industry to opening a pizzeria in Saskatchewan. What’s one of the keys to Boris’ success? I’d argue it’s the way he chases employment opportunities. Never one to take an apply-&-interview approach, he makes sure to do his due diligence on both the role he’s applying for and the company that’s hiring. From there he proactively seeks out the hiring managers, and then pitches to them ho