Media People Podcast

Making the jump to digital advertising can be challenging, especially if you’re coming from the broadcast world. Moving to a new medium while pivoting careers can make it even more difficult. But today’s guest, Cheryl Luciani, did just that. Cheryl’s the Director of Digital Sales at Star Metroland Media, but it was broadcast buying where she got her start—planning and negotiating multimillion-dollar television campaigns for brands such as Johnson & Johnson and Coca-Cola. She pivoted not only into digital media, but also media sales when an opportunity to cross the aisle with Rogers Media presented itself. Cheryl Luciani sits down to chat with us about growing up in small-town Ontario, her time in college studying desktop publishing & advertising, moving from media buying to media sales, and leading digital ad sales for one of Canada’s largest news media companies. www.mediapeople.ca www.instagram.com/vicgenova/