Get Social Health With Janet Kennedy

Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children's Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below.   00:51  Intro 01:18  About Jeff 04:09  Mobility & flexibility 07:35  Telling personal stories 10:07  Involving your staff 13:06  Evergreen vs live news 15:34  "Newsjacking?" 17:08  Timely posting on current events 20:12  Spontaneous vs oversight 24:20  Physicians who produce social content 27:19  Accuracy vs accessibility 28:32  End 29:18  Social Media Tip Mari Smith 30:01  Closing   Connect with Jeff: Jeff Calaway, Senior Content Specialist: Twitter: https://twitter.com/JeffCalaway LinkedIn: https://www.linkedin.com/in/jeff-calaway-36097a74/   The Cook Children's Marketing & PR Team