Toastcaster Communication Leadership Learning Lab

[27:37] Words are very powerful and this episode, Greg speaks with Paul Ross about Subtle Words that Sell. This is not only the title of his new book, but also a revolutionary concept he's used for the past 30 years to teach tens of thousands of people around the world the power of language not just to sell, but to persuade, influence and also heal.    Paul insists that sales is not about selling but rather about shaping and structuring states on consciousness. He shares some of his wisdom and also lessons from his book which was in part inspired by his competitive nature and his past experience as a dating coach.   In this lighthearted and entertaining episode, you'll learn from the man who's in love with language about categories of words to use and about techniques on how to reframe objections.   You'll also learn about pattern interrupt and the better understand the difference between persuasion or influence and manipulation and how focussing on selling decisions and good feelings rather than selling pr