Come Sell Away

Lloyd Yip is a master of lead generation. That’s because he does his research, looks for the right signals to hone in on a target audience, and nope—he’s not afraid of cold-calling. As the Director of Sales for Growth Genius, an organization rooted in strategic lead generation, Lloyd’s assistance through Molly’s rambling elevator pitch is some of the best free advice on the internet. Tune in for tips on locating signals, building relationships through research, and How Not To Cold Call.