Black Box Of Content Marketing

Transparency

Informações:

Sinopse

In the third episode of "Unboxing Content Marketing" we talk to Dr. Katerina Tsetsura, professor of Public Relations and Strategic Communication at the Gaylord College of Journalism and Mass Communication, University of Oklahoma. Listen to what Dr. Tsetsura has to say about transparency in content marketing and media, fake news and the impacts of lack of transparency on the whole society.