Pharmacyforward

Social Media to Make Professional Connections (II)

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Ashley Barlow, PharmD (MD Anderson Cancer Center) & Brooke Barlow, PharmD (University of Kentucky Chandler Medical Center) - @theABofPharmaC and PGY2 Pharmacy Practice Residents - talk to us about developing their professional brand using Twitter and why creating an online presence can help you achieve your career goals. Key Lessons: Social media, especially Twitter, has become an increasingly important forum for connecting with professional colleagues and engaging in dialog about cutting edge issues that impact patient care and pharmacy practice. To get started, read this brief article by Robert Pugliese entitled How Twitter Has Made Me a Better Pharmacist. Consider maintaining separate professional and personal social media accounts. Instagram, Facebook, LinkedIn, and Twitter are the most commonly used social media platforms for professional networking purposes. Everyone should purposefully develop their professional brand online.  Your digital footprint ultimately reflects your reputation. Your