Marketing Mixtape With Scott Davis
Global Marketing with Cleo Franklin
- Autor: Vários
- Narrador: Vários
- Editora: Podcast
- Duração: 0:24:12
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Sinopse
How do you dominate in global markets? We spend a lot of time in academia discussing US companies going overseas, but this interview takes a different perspective. Cleo Franklin, CMO of Mahindra North America (now VP of Marketing and Business Development - Latin America) talks to Professor Scott Davis about bringing an Indian tractor company to the US market. Along the way, Cleo reveals tremendous insights about navigating global markets.