Innovaitors

Sift uses machine learning to help businesses build out their trust and safety efforts by preventing fraud before it happens and providing frictionless and delightful experiences to trustworthy customers. Listen to learn how Sift protects clients like Airbnb, Yelp, and Twitter from bad actors, fake accounts, spammy content, and more using AI, machine learning, and a customer-first approach. ##What is Sift? In 2011 when Sift was founded, they were essentially a solution in search of a problem, says CEO and co-founder Jason Tan. This was still the early days of machine learning. They knew that ML was going to disrupt many different industries, but they wanted to find a problem domain where the value proposition would really stick. One of the exercises they did was ask their friends in the tech community about the challenges their businesses were dealing with, and the issue of fraud emerged as a big problem with which people wanted help. The fact that they were outsiders in the fraud space helped them approach t