12 Minute Marketer

How can you provide value to your audience that they actually want? What steps have you taken to assure the content you're creating is desired by your clients/customers?  The questions are simple, the process of discovery can be simple, too.  Immediately obvious, asking the question you want to know about how your audience engages with content and WHAT content they actually want can immediately help point you in the right direction. What good does it provide by creating content that clients don't find helpful? How much time would you waste creating such content, that which your audience don't care about? Surveys, in many forms, can help.  Ask the question you want to know. Let your audience actually tell you. Provide bigger value giving answers, strategies, and knowledge that matches your audience's interests.