Middle Earth - China's Cultural Industry Podcast

Send us a textA billion internet users means a lot of followers for some content creators in China. But with ad revenue dropping China’s economy is slowing down, are tips and patrons a viable alternative for creators? Featuring- Lulu | 璐璐 : LHH Speak Easy ( 璐璐的英文小酒馆 ) - Founder- Luigi Liu :  BtoZ-Movie - Founder To go further- "Career Fans" article by The World of Chinese Magazine - Middle Earth episode #87 How local government & foundations sponsor culture in China - Middle Earth episode #50 Xiaohongshu : Marrying content and e-commerce - Middle Earth episode #29 Online KOL marketing in ChinaMiddle Earth is made by China Compass Productions and hosted by Aladin Farré. If you have a China-themed cultural project like shooting your next documentary or look for a specific talent, please get in touch! Chinese speaker? Follow our Bilibili account 阿拉丁_说电影With thanks to Sean Calvo for music support. The World of Chinese MagazineA magazine about Chinese society, culture, history, arts, language, and mo