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Selling is HARD ~ Pitching is EASY (1.8)

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5 Components of a Health Plan. This took me years to become aware of or even fully understand why I needed to know about it. Can you name the five major components of your car ? You probably can and we’re talking about a $50,000 purchase. If you ask a CFO to name the five components of something they spend $2 million on don’t you think they should understand that also?