More Than A Few Words

One of the things that happened during Covid was that virtual events exploded.  And today, even as we return to in person activities, there is still a place for virtual events in your marketing.  That was the topic I dove into with Michael Tucker.  Here are some key points from the interview with Michael Tucker about virtual events: Building Trust and Credibility: Michael loves virtual events because they are a powerful way to quickly build trust and credibility with an audience. They offer an opportunity to teach, engage, and build relationships, which can expedite the sales process. High Energy and Engagement: Successful virtual events require high energy and engagement. Keeping the audience's attention is crucial, and this is best achieved by showing up with passion and enthusiasm, even if you’re not naturally an extrovert. The content should be crafted with the audience in mind, focusing on what is relevant and valuable to them. Starting Small and Focusing on Quality: It's important to start with the