On The Media

Something happened on the internet this week that was at once HUGE and also kind of a foregone conclusion. Jimmy Donaldson better known as Mr. Beast has been for many years basically the king of YouTube. But, as of this week, Mr Beast is now officially the most subscribed YouTuber in the world with 271 million followers at time of recording. His clickbaity game-show style videos, with their extravagant sets and giant payouts, have come to define this era of the site. Remember Squid Game, the Korean Netflix sensation? That show got around 265 million views. Mr Beast’s “real life” Squid Game video got 616 million views. That’s why he’s number 1. And there’s actually a very interesting history of jockeying for YouTube’s top spot. Mr. Beast has overtaken a giant Indian entertainment company, T-series (266 million subscribers) which had reigned unchallenged for years. In 2019, Micah worked with Brooke on a piece about the last time a big Western YouTuber went head to head with T-series. Back then it was a guy who