Michigan Business Network

100 % Hustle Podcast 6 – Series of Guests Host: Vicki Hamilton, Senior Executive with International consulting experience. Founder & CEO of Executive Ideation Topic: Expanding Your Marketing Capabilities without Adding Headcount Guest: Heather Richard, Managing Partner & CMO at PROJECT 16 Guest Bio: Bringing over 24 years of expertise as a marketing communications, digital, and ecommerce senior executive, Heather Richard specializes in growing complex and multilayered online and integrated marketing programs for globally recognized brands. With a proven track record of devising and executing successful marketing strategies, she excels in driving customer acquisition and online/offline traffic while managing budgets ranging from small to multimillion-dollar initiatives. As the Managing Partner & CMO at PROJECT 16, Heather leads a dynamic marketing and digital consultancy, delivering comprehensive services in branding, marketing communications, ecommerce, and digital solutions across diverse industries. T