Agents Of Innovation

Always on the forefront of new ideas, Matthew Farrar has dedicated his career to developing creative solutions to advance brands and advocate for causes. From his experience running an industry-leading marketing firm to harnessing communications and marketing tactics as a government affairs consultant, Matthew deeply understands the importance of authentic and creative storytelling. Matthew grew up in Panama City, Florida, and relocated to Tallahassee in 2004. He began his professional career as a government affairs consultant, where he worked for seven years managing legislative priorities and advocacy initiatives for corporate, non-profit, and trade-association clients across a variety of industries. In 2014, Matthew co-founded SDS, one of the southeast’s fastest-growing privately-held companies, as recognized by Inc. Magazine and the Inc. 5000. SDS is a cutting-edge marketing and advertising agency of talented professionals using cutting-edge marketing and advertising tactics to deliver industry-leading r