Business Of Betting Podcast

On this episode of the Business of Betting Podcast, Jason is joined by James McLoughlin from Stirling Mac.Hear them discuss:01:53 - Are US sportsbook product companies or marketing companies?05:44 - The importance of price as part of the betting product experience 09:30 - Lean marketing tactics for operators without billion dollar marketing budgets12:00 - How to successfully market betting apps using app store optimization 15:17 - Acquiring users and customers organically 20:27 - James' experience working at Betfair, and why exchanges are on the retreat in sports betting23:05 - The popularity of political betting markets24:51 - Examining the current prediction markets for the 2024 US presidential election 29:00 - Critiquing Smarkets' marketing strategy 30:31 - What James wants to be when he grows up⚡️ Follow BoB on Twitter/X⚡️ Follow Jason on Twitter/X⚡️ Apply to be a guest hereThis episode is presented by Optimove, the #1 CRM Marketing solution for the iGaming industry. Hosted on Aca