Build A Better Agency Podcast

What exactly makes an insight versus just an observation? What are the different types out there? How the heck do we uncover them? This week, we’re getting insightful about insights and laying out the key characteristics of strong agency insights — like inspiring action and reframing problems.   Chris Kocek will share his favorite techniques for generating insights during brainstorming sessions, like continually asking “why” like a toddler until you reach some real gold. With agencies feeling more and more pressure these days to stay competitive and continuously innovate, it’s important to know what really gets us to those “ah-ha” moments before building out a whole campaign. And once you uncover those golden nuggets, really selling them to your team for maximum impact is the cherry on top. Join us in this insightful episode to learn how to piece together all of these agency insight strategies from one of the pros. A big thank you to our podcast’s presenting sponsor, White Label IQ. They’re an amazing resour