Never Mind The Bar Charts

Professor Kate Dommett is one of the UK’s absolute top rank experts on political campaigning, data and the internet. So who better to have back on Never Mind The Bar Charts to talk about how parties use data and what the next general election might bring? Feedback very welcome, and do share this podcast with others who you think may enjoy it. Show notes Data-Driven Campaigning and Political Parties: Five Advanced Democracies Compared by Katharine Dommett, Glenn Kefford and Simon Kruschinski: available from Amazon, Waterstones and independent bookshops.* My previous scepticism about the impact of Cambridge Analytica. Using a Personality-Profiling Algorithm to Investigate Political Microtargeting: Assessing the Persuasion Effects of Personality-Tailored Ads on Social Media: an academic study showing how targeting people by personality type could work. The small effects of political advertising are small regardless of context, message, sender, or receiver: Evidence from 59 real-time randomized experim