Affiliate Marketing Influencer Podcast

In this episode of SaaS Business Secrets, Stacia explores into the world of metrics mastery and the impact it can have on your business with Carolyn O'Brien, a metrics strategist extraordinaire. Why Metrics Matter: Stacia and Carolyn discuss the crucial role of numbers in making informed business decisions. Carolyn emphasizes how metrics take the guesswork out of decisions and help remove emotions, making business strategies more effective. Identifying Key Metrics: Carolyn shares practical advice on tracking essential metrics for your business, focusing on the customer journey and key revenue-generating steps. Stacia and Carolyn discuss the significance of tracking email metrics, opt-ins, and purchases, especially in the context of challenge launches. Common Mistakes and Overcoming Overwhelm: Carolyn highlights common mistakes, including getting overwhelmed or trying to track everything at once. She shares practical tips on overcoming overwhelm and the importance of tracking changes over time rathe