Business Ideas For Smes And Start Ups

Selling is not a symmetrical process. It's far from it. Once a seller makes a connection with a business thats when the hard work starts but it's important that to understand that most of the hard work should be done before the selling even starts. This podcast covers a methodology to consider when you are looking at the other person's(the buyer) perspective. Edward De Bono was a physician, physiologist, writer and inventor and apparently a deadly man from the 45m too (in house GAA joke) Much of this methodology will make sense if you find yourself in the middle of a complex buying process.